Petco Love and Blue Buffalo Unite for Pet Cancer Awareness Month: Continuing Fight Against Pet Cancer to Ensure Families Stay Together

National Nonprofit Petco Love Invests an Additional $1 Million to Help Pet Cancer Patients

SAN ANTONIO, May 1, 2025 /PRNewswire/ -- During Pet Cancer Awareness Month this May, Petco Love, a national nonprofit organization leading and inspiring change for pets, is joining forces again with long-standing partner Blue Buffalo to raise awareness about pet cancer. Petco Love and Blue Buffalo improve accessibility to treatment for pet cancer patients and pet parents, giving them a chance at a longer, healthier life together.

Pet cancer remains the leading cause of disease-related deaths in dogs and cats in the U.S., affecting 1 in 4 dogs and 1 in 5 cats. Early detection and treatment can save lives. That's why Petco Love and Blue Buffalo are committed to investing in lifesaving cancer research and treatment.

"Cancer doesn't just affect people — it takes the lives of too many beloved pets," said Susanne Kogut, President of Petco Love. "Together with Blue Buffalo, we're empowering pet parents with education, resources, and hope to help pets fight and survive this disease."

Since the launch of the Pet Cancer Awareness (PCA) initiative in 2010, Petco Love and Blue Buffalo have partnered to invest $21 million in pet cancer research and treatment, funding cutting-edge studies and helping thousands of pets receive the care they need. Petco Love supports 15 partner organizations and oncology universities by investing in pet cancer research and subsidizing treatment costs for pet parents who wouldn't otherwise be able to afford lifesaving care for their pets.

The Petco Love and Blue Buffalo Pet Cancer Treatment Fund has helped many pets like Turbo receive treatment for their pet cancer. 9-year-old Turbo was diagnosed with melanoma. Last year, thanks to the Petco Love and Blue Buffalo Pet Cancer Treatment Fund and the Mosby Foundation, the tumor on his hip was removed. "Turbo is doing fantastic. His incisions are healing up very nicely," said Turbo's pet parent, Katherine. "Having him by my side is the best gift I could have hoped for. Thank you for the help!"

"We believe pets, like Turbo, deserve love and a fighting chance," said Katie Wong, director of Brand Experience at Blue Buffalo. "By supporting innovative treatments and spreading awareness, we're giving more pets the opportunity to beat cancer and live longer, healthier lives."

Throughout May, pet lovers can learn the 10 early warning signs of cancer in pets, and help in the fight against pet cancer by donating online at petcolove.org/care/pet-cancer-awareness. From May 1-31, Blue Buffalo will donate $1 to Petco Love for any purchase of Blue Buffalo dog or cat dry food in large bags, up to $75,000, to help in the fight against cancer. Applies to in-store purchases at Petco locations nationwide of Blue Buffalo dry dog food, 20 lbs. or more, and Blue Buffalo dry cat food, 10 lbs. or more.

For pet parents struggling with the cost of veterinary treatment, they can view Petco Love's resource guide here for a list of organizations that might be able to help. Join Petco Love and Blue Buffalo this May to help pets fight cancer with hope, science, and love.

About Petco Love
Petco Love is a life-changing nonprofit organization that makes communities and pet families closer, stronger, and healthier. Since our founding in 1999, we've empowered animal welfare organizations by investing nearly $410 million in adoption and other lifesaving efforts. We've helped find loving homes for nearly 7 million pets in partnership with Petco and organizations nationwide. Our love for pets drives us to lead with innovation, creating tools animal lovers need to reunite lost pets, and lead with passion, inspiring and mobilizing communities and our more than 4,000 animal welfare partners to drive lifesaving change alongside us. Is love calling you? Join us. Visit PetcoLove.org or follow us on Facebook, Instagram, X, Threads, and LinkedIn to be part of the lifesaving work we lead every day.

About Blue Buffalo
Blue Buffalo, the country's most loved and trusted natural pet food, started with a promise made to a lovable Airedale named Blue who struggled with cancer, the #1 disease-related killer of dogs and cats. His family, the Bishops, wanted to feed him the best food possible, so they searched for food with high-quality ingredients, but decided to create something even better – natural pet food for dogs and cats with nutritious ingredients, real meat first, and some of the highest standards in the industry. Since Day 1, BLUE's team of veterinarians and animal nutritionists have carefully selected high-quality, natural ingredients and upheld its True BLUE Promise to dog and cat pet parents – real meat as the first ingredient with NO chicken (or poultry) by-product meals, NO corn, wheat or soy, and NO artificial flavors or preservatives. The result is a portfolio of high-quality, natural food and treats that both dogs and cats love. This simple idea: "Love them like family. Feed them like family." lives on today in every Blue Buffalo recipe. Visit BlueBuffalo.com to learn more.

Media Contact:
Crystal Bugary, Petco Love, [email protected]

SOURCE Petco Love