IRVINE, Calif., June 14, 2011 /PRNewswire/ -- Actor Peter Facinelli, star of THE TWILIGHT SAGA and "Nurse Jackie," has launched a new effort to raise funds for Alex's Lemonade Stand Foundation for Childhood Cancer through an online experience. With the help of Fantapper, Peter has invited fans to submit photos for a special vampire treatment which they can share digitally with their friends. Once the campaign reaches two million viewers, the Southern California Foundation will make a $50,000 donation to Alex's Lemonade Stand Foundation.
A longtime supporter of Alex's Lemonade Stand Foundation (ASLF), Facinelli hopes to bring new awareness to the organization while engaging with fans through Fantapper.
"Fans can support ALSF without spending a dime – and have some fun in the process," said Facinelli. "Fantapper gives me a way to connect with people directly and share the things I'm passionate about – like supporting kids and families struggling with childhood cancer. And who wouldn't want to be turned into a vampire for a great cause?"
"We have been so thrilled to have the continuing support of Peter Facinelli in the battle against childhood cancer," said Liz Scott, Alex's mom. "We are hopeful that Peter's fans – and everyone interested in supporting kids facing childhood cancer – will participate and share #ifiwereaVampire with their friends and family. We think the Fantapper campaign is a win-win opportunity to support our efforts."
The campaign is currently live and will run through Monday, June 27; full details are available at: www.fantapper.com.
About Brand Affinity Technologies, Inc. (BAT)
Founded in 2007, BAT (http://brandaffinity.net) unlocks the marketing power of celebrity through research, endorsements, and interactive experiences. Advertisers such as AT&T, Comcast, IHG, Intuit, Ford, Samsung and Sony use BAT's Endorsement Platform, which provides daily analysis of more than 45,000 celebrities and athletes, along with the ability to identify, license, and activate talent for cross-media advertising campaigns. BAT has exclusive representation agreements with more than 4,000 athletes and celebrities. BAT also leverages its research and technology engine to engage consumers directly through Fantapper (www.fantapper.com), which brings interactive apps to celebrity content across the web. Connect with BAT on Twitter:@BAT and Facebook: www.facebook.com/BrandAffinityTech.
About Fantapper by Brand Affinity Technologies
Fantapper helps actors, musicians, athletes and other personalities influence, control and monetize their social media content and the skyrocketing amount of online content in which they are featured. When a consumer clicks on a photo or text reference of any celebrity, Fantapper automatically populates an expanded media window with dynamic apps, including original pictures and videos, games, popularity metrics, YouTube videos, Twitter and Facebook feeds – all specific to the pictured celebrity. Fantapper is available as a free desktop plug-in, runs on select news, entertainment and sports sites, and can also be accessed via popular mobile devices. Visit www.fantapper.com.
About Alex's Lemonade Stand Foundation
Alex's Lemonade Stand Foundation (ALSF) emerged from the front yard lemonade stand of cancer patient Alexandra "Alex" Scott (1996-2004). In 2000, 4-year-old Alex announced that she wanted to hold a lemonade stand to raise money to help find a cure for all children with cancer. Since Alex held that first stand, the Foundation bearing her name has evolved into a national fundraising movement, complete with thousands of volunteers across the country carrying on her legacy of hope. To date, Alex's Lemonade Stand Foundation, a registered 501(c)3 charity, has raised more than $40 million towards fulfilling Alex's dream of finding a cure, funding over 200 research projects nationally.
SOURCE Brand Affinity Technologies