NEW ORLEANS, Dec. 18, 2013 /PRNewswire/ -- Peter Mayer announced today the addition of Michelle Edelman, who will lead the firm's strategy and planning team as Vice President, Strategy and Planning. Edelman brings a strong background in unearthing and leveraging the cultural capital of brands. Her leadership in the strategic discipline will be a driving force in growing Peter Mayer's strategy team.
"As Peter Mayer embraces a new cultural positioning, I'm excited to take planning forward for all of our clients and build new planning products and services that help clients leverage their cultural capital," stated Edelman.
Edelman's work has pushed the boundaries for many well-known brands. Her thought leadership on Dove's Real Beauty campaign elevated the brand as a contemporary icon for beauty. Her experience also includes guiding strategic direction for brands such as Huggies, Allstate, Quiznos, Motorola, EarthLink, DIRECTV, Sun Microsystems and the San Diego Visitors & Convention Bureau. She is a frequent speaker and award show judge, and has co-edited two marketing books on the baby boomer generation.
Most recently, she was president and director of communications planning at NYCA, a boutique firm in San Diego. Prior to that, she served as managing partner, director of planning and brand stewardship at Ogilvy & Mather in Chicago and, prior to that, was SVP/chief planning officer at Leo Burnett USA.
"We look forward to Michelle's 'hands-on' attitude and unique style of smart, informed leadership to bring a meaningful understanding of the power of strategy to our clients" Peter Mayer's president, Mark Mayer, said.
Through her experience, Edelman has built expertise and processes for all types of planning duties, from creative and brand planning to strategic business planning. She has managed and integrated digital planning, connections planning, analytics and communications development as part of the strategic discipline.
About Peter Mayer
Peter Mayer Advertising Inc. was founded in 1967 with three employees and $200,000 in annual billings. Today it is one of the largest full-service advertising, public relations and marketing agencies in the Gulf South, with a staff of more than 200 professionals and billings of $150 million. Visit the Peter Mayer Advertising website at www.peteramayer.com and follow us on Twitter @peteramayer.
SOURCE Peter Mayer