Peter Moore and Billy Beane to be Honored PromaxBDA Sports Media Marketing Awards

LOS ANGELES, Oct. 19, 2011 /PRNewswire-USNewswire/ -- Billy Beane, the Vice President and General Manager of the Oakland Athletics and Peter Moore, COO of Electronic Arts, will be honored at the second annual PromaxBDA Sports Media Marketing Awards. The Awards show will take place at the Millennium Broadway Hotel in New York City on November 15 and honor the best and most creative work in sports marketing. To register or for more information visit promaxbda.org/sportsmedia.

Beane, the subject of Michael Lewis' best-selling book and current hit movie "Moneyball," will receive the "Game Changer Award." The "Game Changer Award" recognizes a cultural trendsetter who, through the development of new technologies, applications, business models and industries, has transformed the business of Sports Media & Sports Media Marketing. Last year's recipient was UFC President Dana White.

Moore, who helped turn EA SPORTS into one of the most successful and recognizable brands in the world, will be honored with the "Lifetime Innovator Award." Tony Ponturo received the inaugural award last year. Throughout his distinguished career, Moore has translated a passion for sports into a lifetime of achievements, having been responsible for the growth of some of the biggest brands in sports and gaming.  After spending eight years at Reebok, Moore rose to prominence at Sega, then on to Microsoft where he continued as a driving force behind the rise of gaming console juggernaut Xbox.  From 2007 to 2011, Moore served as President of EA SPORTS.

BILLY BEANE: Considered one of the most progressive and talented baseball executives in the game today, Billy Beane has molded the Athletics into a perennial postseason contender since assuming general manager duties following the 1997 season.

Beane's executive talents and the organization's baseball philosophy were the subject of Michael Lewis's best-selling book Moneyball: The Art of Winning an Unfair Game, which opened the eyes of many of the top sports executives and business CEOs in the nation. The book has since been made into a full-length motion picture featuring Brad Pitt in the starring role.

Under Beane's watch, the A's have compiled a 1132-972 (.538) record over the last 13 seasons, which is the fourth-best record in the American League and sixth best in all of baseball during that time frame. The A's have won four American League West titles (2000; 2002-03; 2006) and secured one AL Wild Card spot (2001) during that span.

As a result, Beane remains in great demand on the national speaking circuit, where he regularly addresses top companies on his management approach of identifying and using undervalued assets to create and sustain a competitive edge. He also sits on the board of directors of a couple of companies, including Easton-Bell Sports and NetSuite, Inc.

Beane was named The Sporting News' Executive of the Year in 1999 and earned Major League Baseball's Executive of the Year honors by Baseball America magazine following the 2002 season. In November of 2001, Beane was named one of Street & Smith's Sport Business Journal's "40 Under 40" list, honoring the nation's top 40 sports executives under the age of 40. In 2004, he was rated 16th on Street & Smith's Sport Business Journal's list of Baseball's Heavy Hitters.

PETER MOORE: Peter Moore, one of the most respected people in the multi-billion dollar video gaming industry, is COO of Electronic Arts, providing strategic leadership for all global operations that enable EA to bring products to market via retail and digital direct-to-consumer channels, including publishing, sales, media, central development and channel management.

Moore brings more than 25 years of experience in gaming, entertainment and consumer products as well as a past history of enormous success with him to EA. From September 2007 to August 2011, he held the position of president of EA SPORTS, leading one of the most recognized brands in sports and entertainment. During his tenure, EA SPORTS delivered some of the top-selling sports video games of the current console generation from franchises including FIFA, Madden NFL, NCAA Football and NHL. Moore's leadership was also instrumental in the expansion of digital game experiences from EA SPORTS, extending console games through downloadable content as well as bringing EA SPORTS franchises to new gaming platforms including social media and mobile devices.

Prior to joining EA, Moore was corporate VP of the Interactive Entertainment Business of Microsoft Corp., where he was responsible for leading both the Xbox® and Games for Windows® businesses, driving games development at Microsoft® Game Studios, as well as cultivating relationships with third-party game publishers and developers around the world. Before joining Microsoft, Moore was president and COO of SEGA of America, where he was responsible for overseeing SEGA's videogame business in North America. Prior to his role at SEGA, Moore was SVP of marketing at Reebok International Ltd.

About PROMAXBDA

PromaxBDA (promaxbda.org) is a global, non-profit association dedicated to being the leading resource for education, community, creative inspiration and career development for marketing, promotion and design professionals within the entertainment/information industry. PromaxBDA's mission is to lead the conversation about the role marketing, promotion and design play in the value of media across content platforms. With a combined membership of more than 3,000 companies and individuals drawn from more than 70 countries, PromaxBDA is a truly international organization uniting the individuals who will pioneer tomorrow's electronic and broadcast media.

Contact:
Brian Walker
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SOURCE PromaxBDA