PetLab Co. Unleashes its Potential with NetSuite

NetSuite helps rapidly growing pet supplement brand scale to over $200 million in annual revenue, attract venture capital investment, and expand into new retail channels

LAS VEGAS, Oct. 7, 2025 /PRNewswire/ -- SuiteWorld -- PetLab Co., the pet wellness brand, is using Oracle NetSuite to support its mission to deliver breakthrough pet health with supplements crafted from premium, science-backed ingredients. With NetSuite, PetLab Co. has been able to scale to over $200 million in annual revenue by taking advantage of an integrated business system to automate financial processes, optimise inventory, and make data-led decisions.

Founded in London in 2018, PetLab Co. was inspired by co-founder and co-CEO Chris Masanto's experience treating his pet dog for arthritis and has rapidly established itself as a leading direct-to-consumer pet supplement brand across the US, Canada, and the UK. As it expanded, PetLab co. quickly outgrew its accounting system, which struggled to cope with its multi-country operations and limited visibility into its business performance. To address these challenges and establish a scalable foundation to support its future growth, PetLab Co. implemented NetSuite's enterprise resource planning (ERP) system in 2021 to consolidate its financial processes, manage its inventory, and enable its teams to make data-led decisions. Supported by the robust financial management capabilities in NetSuite, PetLab Co. attracted significant investment in 2025 to support further research and development and expand into bricks-and-mortar stores.

"PetLab Co. is committed to developing the best products to address the systemic issues impacting our pets, and to do that, we need the best systems," said Tony Morreale, chief financial officer, PetLab Co. "NetSuite gives us a single source of truth for our finances, tight spend controls, and a solid foundation that has helped attract investment. It's more than just software; it's a strategic partner that has helped us scale efficiently and is powering the next phase of our growth."

With NetSuite, PetLab Co. has benefitted from a scalable financial system to consolidate and automate its global financial operations. NetSuite has helped PetLab Co.'s finance team to finalise month-end processes 80 percent faster, better manage its cash flow, and accurately track the value of its assets over time. PetLab Co. also uses NetSuite as its command centre to process online sales, automate bank reconciliations, and connect to third-party logistics providers to fulfil orders and accurately track and manage its inventory. PetLab Co. partnered with NetSuite Solution Provider NoBlue2 on its implementation and to enhance its use of the suite.

"The pet care segment is growing rapidly, and PetLab Co. has attracted a loyal customer base thanks to its science-backed products and digital-first approach," said Nicky Tozer, senior vice president, Europe, Middle East and Africa (EMEA), Oracle NetSuite. "With NetSuite, PetLab Co. has a partner that shares its data-led philosophy and will help support it across new geographies and sales channels."

About Oracle NetSuite
For more than 25 years, Oracle NetSuite has helped organizations of all sizes reach their goals faster and more efficiently. NetSuite provides an integrated business system with embedded AI that delivers powerful financial management, supply chain, customer experience, and HR capabilities. Relied on by more than 43,000 customers in 220 countries and dependent territories, NetSuite is the #1 AI cloud enterprise resource planning (ERP) solution.

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About PetLab Co.
PetLab Co. is on a mission to deliver breakthrough pet health. Every day, we are realizing our vision to be the world's most trusted pet health partner by providing innovative and clinically-tested health solutions, educating and engaging pet parents, and making ourselves available to the pet community. Together, with our team of industry veterans, PhD Nutritionists, Product Experts, Clinical Scientists, and Specialized Veterinarians, we employ an inquisitive and ambitious approach to R&D in the nutraceutical space that is grounded in (1) scientific evidence and testing and (2) creating new-to-science, proprietary active-ingredient blends that directly address the root causes of specific pet health issues. A recent powerful example of PetLab Co.'s commitment to groundbreaking R&D is ProBright® Advanced—a powder supplement that represents significant innovation in canine dental care.

SOURCE Oracle NetSuite