Petmate® Launches New E-commerce Website

Interactive site provides users with tailored pet care tips and shopping experience in time for holiday season

Nov 03, 2015, 15:36 ET from Petmate

ARLINGTON, Texas, Nov. 3, 2015 /PRNewswire/ -- Petmate, the worldwide leader of solutions and excellence in the pet industry, providing fun, trusted, quality products to enhance the lives of pets and their families, launches its new interactive e-commerce website. Just in time for the holiday season, will now offer users a personalized experience that will provide them with a wide variety of educational information and products to best care for and pamper their beloved pets.

"The new gives us the chance to share our years of expertise to help educate and guide pet parents with relevant trends, timely news, information and advice," said Emilye Schmale, Petmate's senior marketing manager. "We've compiled the data that pet parents crave and presented it in a fun and interactive platform. By combining general pet care information with detailed product information, we are simplifying the shopping experience for the fast-paced lifestyle of today's pet parents."

The upgraded website invites pet parents to register their pets through a personalized, interactive quiz. This enables each pet parent to describe their particular pet's behaviors, likes and dislikes, and much more. As the site learns about each pet it can then direct pet parents to news, information and products that best match their pet's profile. The website will recall users' pets' names and interests and continue to populate applicable products whenever they sign in to help pet parents make informed decisions about what is best for their pets.

In addition to current news and insights, will offer the "Petmate Academy" - a special area within the interactive site featuring educational articles written by Petmate's own experts and expert partners. This area of the site provides a "go to" destination for pet parents.  The Petmate Academy is updated frequently as the team gathers cutting-edge information from within the pet community.  

The site also offers a "Hot Deals" section with deep discounts on a wide variety of products. Additionally offers promotional sales and opportunities throughout the year. The new site enables consumers to purchase online directly through and also directs consumers to purchase via a variety of authorized participating retailers.

Heading into the holiday shopping season, the site will highlight some of the company's most anticipated and top-selling items for gift-giving and stocking stuffing including:

  • The new Chuckit!® Ultra Sling collection, now with Light Play Max Glow technology, includes five different fetch toys – Ultra Dart-Spin, Ultra Dart Speed, Ultra Dart-Rugged, Ultra Dart Float and Ultra Wing-  that can be used with the Ultra Sling to keep dogs engaged and entertained at greater distances.  The Ultra Sling is a portable and versatile fetch device that can shoot long or short distances, and glows for up to thirty minutes for extended playtime. The elastic band allows for adjustable range for smaller yards or open parks and its compact size allows for easy storage. Air, Sea and Land – Chuckit!® has it covered day or night!
  • Petmate introduces new holiday characters from the fan-favorite Heggies™, as part of the new Zoobilee collection of plush toys. The seasonal holiday toys include quirky characters: Reindeer, Santa and Snowman, with the same classic grunting sound that drives dogs wild.
  • Petmate's Dig & Burrow Bedding is specially designed for dogs to paw and snuggle. The Stylish Jacquard pattern that complements current trends in home décor includes gathered plush fabric interior designed for pets to "dig". The Dig & Burrow element supports "Denning" which provides a sense of security for dogs, and is a great safe haven for dogs in crowded households around the holidays.
  • The Jackson Galaxy Laser Air Wand is a perfect stocking stuffer that will have cats leaping for joy. Cats are engaged by feathers attached to a retractable cord with swivel connection to prevent tangles. The Wand also includes a telescoping feature that enables cat families to direct interactive play. And for an added bonus, it comes with a removable laser with an elastic band that fits snugly on the pointer finger and has an on/off switch. Best used for cats with air pursuit interests.
  • The Jackson Galaxy Comfy Cabana XL offers a safe and cozy sleeping place for cats. With a removable super plush foam pad and second back opening for observation or quick escapes, cats will feel comfortable and at home in the cave-like dwelling.

In addition, throughout the holiday months, Petmate will be running a wide variety of sales on the website:

  • From November 18th- 27th Black Friday Blowout Deals
  • From November 28th-30th – Cyber Monday Specials
  • From December 7th- December 31st- Each week of the month Petmate will offer a different selection of discounted products.

About Petmate 
Founded in 1963, and headquartered in Arlington, Texas, Petmate is passionate about providing fun, trusted quality products worldwide to enhance the lives of pets and their families. The company's vision, to be the worldwide leader of solutions and excellence in the pet industry, encapsulates its commitment to deliver award-winning, innovative ideas daily to each of its product categories including bedding, kennels, dog houses, feeding and watering products, litter maintenance products, toys, collars, leads and travel. Petmate's portfolio of pet, family-favorite brands include Aspen Pet, Chuckit!, Dogzilla, Jackson Galaxy and JW. For more information, visit

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SOURCE Petmate