NEW YORK, Aug. 7, 2013 /PRNewswire/ -- Petrossian Caviar, the world's largest distributor of caviar, revealed their new menu for the landmark Petrossian Restaurant in Manhattan, as part of a larger initiative to re-envision the brand and better educate Americans as to the heritage and versatility this delicacy.
Founded in 1984, New York's Petrossian Restaurant is housed in the historic Alwyn Court Building on Manhattan's West Side. Specializing in authentic French seafood dining experience, the Petrossian Family is now evolving their menu to complement caviar in ways which Americans have never experienced.
"Our goal has always been to give Americans an authentic understanding of the versatility of caviar. Here, it's an elite luxury, reserved only for pearl spoons, but the European understanding of caviar is much more exciting. We want our guests to come away with the notion that caviar can complement a much wider array of cuisine," says Alexandre Petrossian, President of Operations in North America.
As part of Petrossian's mission to re-educate the American palate, the restaurant and next-door boutique are also offering unique products, such as caviar powders and caviar paper, designed to replace traditional garnishes with the unique taste of fine roe. The company is even unveiling a signature caviar cocktail, the Fleur de Vers, which pairs caviar powder to a refreshing combination of Tanqueray, Chartreuse and St. Germain.
If all these options seem overwhelming, Petrossian is also preparing to offer classes in the authentic heritage and usage of caviar.
"We want people to start bringing caviar into their own kitchens and experimenting with this fabulous ingredient. Americans have always been masters of reinventing the world's cuisine and we can't wait to see what they will create, once they understand the story and the diversity of our beloved fish eggs. We invite our guests to come learn more about caviar. There's nothing to fear about roe, after all!" added Alexandre Petrossian.
In addition to reimagining their offerings, Petrossian is also proud to reiterate their commitment to promoting sustainability in both caviar farming and distribution. Already an established leader in sustainable practices for their fish and other seafood choices, the company is now applying sustainable farming techniques and packaging to their caviar distribution.
About Petrossian Caviar
Petrossian is the leading resource for French cuisine, with a specialty in seafood and caviar. For more than eighty years, the Petrossian family has provided the world with the finest gourmet foods such as caviar, smoked salmon, French pastries, chocolates, and other fine edibles and gifts. With restaurants around the world, including one in New York, Los Angeles, and Las Vegas, Petrossian is committed to offering an authentic experience for their guests.
About Alexander Petrossian
The son of Petrossian President, Armen Petrossian, Alex was born with the caviar spoon in his mouth. Growing up, he worked his way up through the Petrossian ranks -- working in every position in the Petrossian operation, from the warehouse to the boutique in Paris, and up into the corporate offices, where he currently serves as President of Operations in North America. Both he and his father speak about caviar with incredible passion and intense detail- most people don't even realize it's possible to speak about caviar this way.
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