PetSmart Celebrates Pet Adopters, Elevating Them to Its Highest Loyalty Tier

New pet parents will receive VIPP status when adopting at PetSmart

PHOENIX, Sept. 2, 2025 /PRNewswire/ -- PetSmart is honoring pet adopters by elevating them to the highest Treats Rewards tier for opening their hearts and homes to a new pet companion. Now, anyone who adopts at a PetSmart store through PetSmart Charities will have the chance to claim VIPP (Very Important Pet Parent) status, the top tier and level of savings in the Treats Rewards loyalty program.

"Pet adoption in a PetSmart store is a truly magical moment, it's the beginning of a lifelong bond," said Bradley Breuer, vice president of marketing at PetSmart. "That is why we're giving new pet parents the savings and benefits of the highest tier level in our Treats Rewards program – it's our way of celebrating the joy of pet adoption and supporting the PetSmart community. From adoption day to every day after, PetSmart is here with everything you need to care for your pet throughout your journey together, with our top tier of awards for every adopter."

VIPP Perks for Adopters
Free to join, Treats Rewards offers points on every purchase, exclusive savings, personalized offers and more. The program has three tier levels that offer perks and savings that reward loyalty. New pet parents will have a chance to get VIPP status and benefits including:

• 40% more points per dollar spent that can be redeemed for future savings
• 2X Treats Rewards points on two shopping trips of choice
• 2X Treats Rewards points for donations to PetSmart Charities
• A free VIPP holiday gift
• Free shipping on select orders over $49, members-only in-store pricing, a free gift on their pet's birthday or adoption "Gotcha Day," and more

Adopters will also receive an Adoption Kit coupon book worth up to $400 in savings so they can get all the food, toys and supplies needed to welcome their new addition.

Everyday Adoption Opportunities and Events
Since its founding, PetSmart has been committed to never selling cats or dogs. Instead, in partnership with thousands of local animal welfare organizations across the nation, PetSmart Charities helps to facilitate pet adoptions inside PetSmart stores. Through events including PetSmart Charities National Adoption Week and Adopt Joy, and opportunities available every day at adoption centers inside nearly all PetSmart stores, a pet is adopted at PetSmart every 41 seconds. This adoption program has helped more than 11 million pets find loving homes.

PetSmart Charities' in-store adoption centers are in nearly all PetSmart stores and offer clean, quiet and convenient places to meet adoptable pets – find one near you at petsmartcharities.org/adopt-a-pet/adoption-centers.

To explore all the benefits of VIPP status and the Treats Rewards loyalty program, visit petsmart.com/treats-rewards.

About PetSmart
PetSmart is the leading omni-channel pet retailer in North America with a mission to help everyone experience more joy with pets. The company offers a compelling assortment of pet care essentials, exclusive brands and must-have items for each season, along with expert pet services. With nearly 1,700 stores across the U.S., Canada and Puerto Rico – plus a seamless shopping experience at PetSmart.com and through the PetSmart app – PetSmart's convenient shopping options are complete with autoship, same-day delivery and in-store pickup. Expert services include a professional grooming salon in every store, veterinary care in more than 700 locations, pet training, and Doggie Day Camp and PetsHotel overnight boarding in many locations. The PetSmart Treats Rewards loyalty program provides value to pet parents through personalized offers and points on every purchase that can be used for future savings.

PetSmart and PetSmart Charities have a long-standing commitment to supporting pets and people in the communities they serve, and PetSmart Charities is the largest funder of animal welfare in North America. Together, they are proud to have helped more than 11 million pets find loving homes through in-store pet adoption programs. For more information, visit PetSmart.com.

SOURCE PetSmart