PetSmart Celebrates Pet Birthdays and Gotcha Days with New Monthly In-Store Event

Nationwide events invite people to celebrate their pet's special day with treats, games and exclusive savings, plus a chance to win the ultimate pet party 

PHOENIX, Sept. 23, 2025 /PRNewswire/ -- Calling all party animals! Grab a party hat because PetSmart is now hosting a new monthly in-store pet birthday and gotcha day celebration at all locations nationwide. New PetSmart data shows 81% of pet parents celebrate their pets' birthday or gotcha day, but 68% would like to do more.* PetSmart's Birthday + Gotcha Bash events are here to make those party wishes come true.

Once every month, PetSmart stores nationwide will become birthday party central. Pet parents and their pets are invited to their local PetSmart store for a celebration with PetSmart's pet–loving community. The event is packed with free treats, fun games and, just for attendees, a $5 off birthday coupon.** With the birthday and gotcha day events, PetSmart is giving pet parents a joyful new tradition to add to their celebrations, helping them make every milestone more memorable.

"Every pet deserves to be celebrated, especially on their birthday or gotcha day," said Bradley Breuer, vice president of marketing at PetSmart. "PetSmart's Birthday + Gotcha Bash celebrations are designed to make those special days unforgettable, turning milestones into joyful moments. We're excited to help make every pet feel like the guest of honor."

But the party is just getting started. To kick off these monthly celebrations, PetSmart is launching the Ultimate Party Animal Contest – cue the confetti!

Beginning today, pet parents can enter for a chance to win an unforgettable party to celebrate their pet's birthday or gotcha day. Nearly three-quarters (73%) of pet parents believe their pet knows when they are being celebrated,* and there's no better way to make them feel extra special than an experience built just for them. 

Pet parents can enter to win the ultimate party, now through Oct. 14, 2025 by visiting PetSmartPartyAnimal.com.^† One grand prize winner will receive a one-of-a-kind celebration for their pet planned by renowned pet party expert Amanda Shaw of the Barkday Planner. Five runner-up winners will receive 250,000 PetSmart Treats Rewards points, worth $500 back in savings, to celebrate their pet in style.

To learn more about PetSmart's Birthday + Gotcha Bash events including dates for the celebrations each month, go to PetSmartPartyAnimal.com or visit a local PetSmart store. Pet parents can also shop for party essentials and birthday products to make their pets' special day unforgettable at PetSmart.com. And, by joining Treats Rewards and updating their profile with their pet's information, members will receive special birthday offers, gotcha day goodies and more.

*The PetSmart Summer Survey was conducted via a Porter Novelli View survey fielded by Big Village among a sample of 738 pet parents 18 years of age and older. This survey was live in July 2025. Quota sampling is used to collect a nationwide sample of respondents who are weighted by gender, age, region, race/ethnicity, and education to mirror the demographical composition of the U.S. population using Current Population Survey proportions. 

**Birthday + Gotcha Bash events are available in PetSmart U.S., Canada, and Puerto Rico stores. Availability by location is subject to change without notice. While supplies last. Pets are welcome in accordance with our pet policy found at petsmart.com/help/.

^†NO PURCHASE NECESSARY. The PetSmart Ultimate Party Animal Contest is sponsored by PetSmart LLC. Open to legal residents of the 50 United States and D.C. who are 18 years of age or older and the age of majority in their jurisdiction of residence as of the date of entry. Begins at 12:00 a.m. ET on 9/23/25 & ends 11:59 p.m. ET on 10/14/25. Void where prohibited. Prize restrictions apply. For complete Official Rules, visit PetSmartPartyAnimal.com.

About PetSmart
PetSmart is the leading omni-channel pet retailer in North America with a mission to help everyone experience more joy with pets. The company offers a compelling assortment of pet care essentials, exclusive brands and must-have items for each season, along with expert pet services. With nearly 1,700 stores across the U.S., Canada and Puerto Rico – plus a seamless shopping experience at PetSmart.com and through the PetSmart app – PetSmart's convenient shopping options are complete with autoship, same-day delivery and in-store pickup. Expert services include a professional grooming salon in every store, veterinary care in more than 700 locations, pet training, and Doggie Day Camp and PetsHotel overnight boarding in many locations. The PetSmart Treats Rewards loyalty program provides value to pet parents through personalized offers and points on every purchase that can be used for future savings. 

PetSmart and PetSmart Charities have a long-standing commitment to supporting pets and people in the communities they serve, and PetSmart Charities is the largest funder of animal welfare in North America. Together, they are proud to have helped more than 11 million pets find loving homes through in-store pet adoption programs. For more information, visit PetSmart.com.

SOURCE PetSmart