P.F. Chang's Joins the Dinova Marketplace

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Oct 11, 2016, 09:07 ET

ATLANTA, Oct. 11, 2016 /PRNewswire/ -- Dinova, the only innovative, proprietary marketplace exclusively focused on connecting expense account diners to quality restaurants nationwide, announced today that P.F. Chang's joins the marketplace as a premier international restaurant brand serving hundreds of thousands of customers each day.

Since the day it opened, P.F. Chang's has made its food from scratch, and now they're telling that story with Farm to Wok™. P.F. Chang's chefs use real, whole ingredients to make their food and signature beverages from scratch, every day, in each individual restaurant. Dim sum is hand-folded, fresh ginger root is juiced for house-made ginger beer, and even sauces are made from scratch.

"P.F. Chang's is a great addition to our restaurant network, and it's a thrill to have such a fine dining establishment available to our business diners," said Vic Macchio, CEO and Founder at Dinova. "Our restaurant partners understand the value of targeting the business diner, and are able to reap the benefits of taking part in our exclusive marketplace."

"Farm to Wok™ has been our food philosophy since the day we opened. Many guests don't know that every one of our restaurants has a scratch kitchen. This means our chefs are preparing food fresh every day – chopping vegetables, hand rolling sushi and crafting handmade cocktails from fresh squeezed fruits. Farm to Wok™ is allowing us to share the stories of the people who make it possible and we are excited to share this experience with guests in the Dinova dining network," said Dwayne Chambers, Chief Marketing Officer for P.F. Chang's.

With the recent growth of its marketplace to $5 billion in dining spend influence, Dinova continues to add increasingly diverse restaurant concepts to its more than 14,000 restaurants nationwide. The addition of P.F. Chang's is just one indicator of the substantial growth Dinova has already achieved in 2016.

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Dinova (www.dinova.com) is the only company providing an innovative, proprietary marketplace exclusively focused on connecting expense account diners to quality restaurants nationwide. Dinova influences more than $5 billion annually in business meals and entertainment expenses. Participating companies range from millions of small to medium sized businesses to hundreds of Fortune 500, and its 14,000+ restaurant network includes local independents as well as national full-service and limited-service restaurant chains, encompassing all price levels and cuisines.

P.F. Chang's
Founded in 1993 by Philip Chiang and Paul Fleming, P.F. Chang's is the first multi-unit restaurant concept in the U.S. to honor and celebrate the 2,000-year-old tradition of wok cooking as the center of the guest experience. Since inception, P.F. Chang's chefs have been hand-rolling dim sum, hand chopping and slicing all vegetables and meats, scratch cooking every sauce and wok-cooking each dish, every day in every restaurant. P.F. Chang's new Farm to Wok^TM menu highlights its wholesome, scratch-cooking approach and introduces new dishes and drinks for lunch, happy hour and dinner. Today, P.F. Chang's has 214 U.S. restaurants, including three airport locations, plus 66 international locations in 19 countries across the globe. For more P.F. Chang's news, promotions and store openings, or to make reservations, visit pfchangs.com and follow us on LinkedIn, Facebook, Twitter @PFChangs and Instagram.