BOSTON, June 8, 2017 /PRNewswire/ -- At the dawn of the last century, inventor and tire manufacturing giant BF Goodrich turned his sights on the footwear industry, creating several lines of vulcanized athletic shoes with the excess tire rubber his company was producing. By 1933 business was growing, when Goodrich associate, Hyman L. Whitman, patented the Posture Foundation insole—forever changing the sneaker landscape. Utilizing Whitman's revolutionary comfort technology, BF Goodrich founded PF Flyers in 1937. Remaining true to this original vision and a rich heritage of comfort and classic American style, PF is proud to celebrate its 80th anniversary this year.
To celebrate 80 years of comfort, quality and style, PF Flyers has partnered with Brand Historian Alyasha Owerka Moore and Open-End Agency to take a look through the brand's rich archives. This feature is available to view on the PF Flyers Youtube channel and on the newly relaunched pfflyers.com.
In addition to a look through the past eighty years, PF Flyers is also looking to the future with the release of the brand's newest silhouette the All American and a four-part video series titled The All American Roadster. This series featuring Mason Dyer of Dyer Brand and directed by Connor Z. Wyse chronicles the making and eventual racing of the first PF Flyers All American Roadster. The first video in the series can be viewed here.
ABOUT PF FLYERS
In the early 1900's, inventor BF Goodrich manufactured several lines of vulcanized athletic shoes from tire rubber. In 1933 he patented the Posture Foundation insole, changing the sneaker landscape and immediately growing in popularity. In the 1950's and 60s, PF Flyers became one of the most popular shoe brands in America, dominating the athletic sphere and integrating into the military. Now owned by New Balance, PF Flyers continues to grow off of their past success and reclassify old designs with a modern twist. Touted as some of the best shoes for a secure ankle, PF Flyers incorporates contemporary design elements, colors and comfort technologies into a traditional style to revitalize an American classic.
For more information please contact Nicole Underwood at firstname.lastname@example.org or visit pfflyers.com.
SOURCE PF Flyers