PFL Announces Tactile Marketing Automation® on the Salesforce AppExchange, the World's Leading Enterprise Apps Marketplace

PFL's customers can now generate qualified leads and improve ROI by triggering the send of direct mail out of Salesforce

News provided by

PFL

May 03, 2016, 12:43 ET

LIVINGSTON, Mont., May 3, 2016 /PRNewswire/ -- PFL today announced it has launched Tactile Marketing Automation® (TMA) on the Salesforce AppExchange, empowering businesses to connect with their customers, partners and employees in an entirely new way. With the TMA app, PFL is re-inventing the way Salesforce customers think about and use direct mail so users can focus on moving deals and relationships forward.  App users can now personalize and trigger the send of high impact tactile messaging straight from Salesforce CRM when it matters most. This is a great compliment to its sister app for Salesforce Marketing Cloud's Journey Builder which makes sending direct mail as easy as email.

The TMA application seamlessly integrates with Salesforce to trigger the send of direct mail and packages based on user behavior.
The TMA application seamlessly integrates with Salesforce to trigger the send of direct mail and packages based on user behavior.

Built on the Salesforce App Cloud, TMA is now available on the AppExchange at https://appexchange.salesforce.com/listingDetail?listingId=a0N3000000DU4CtEAL.

TMA Key Features

  • Personalization - dynamically personalize messaging based on profile attributes, digital activity and business rules.
  • Campaign Efficiency - programmatically send any size direct mail using Salesforce standard objects and best of all, never worry about sourcing, printing or fulfillment – we handle it for you.
  • Live Connections - receive delivery alerts on your dashboard to make timely follow-up calls.
  • Analytics - track promotional history and gain insight into content performance.

Comments on the News

  • "From generating more qualified leads as part of Account Based Marketing programs to driving community engagement, we're excited to see the number of different ways Salesforce customers are using this solution to grow their business," said Andrew Field, CEO at PFL.
  • "Companies are looking to transform the way they connect with customers, partners and employees to thrive in the age of the customer," said Todd Surdey, SVP, ISV Sales, Salesforce. "By leveraging the power of the Salesforce App Cloud, PFL provides customers with a communication method proven to drive results."

PFL will be showcasing its family of apps for Salesforce at this year's digital marketing event of the year, Connections 2016 in Atlanta, May 10-12, 2016.

About Salesforce AppExchange
Salesforce AppExchange is the world's leading enterprise apps marketplace that empowers companies to sell, service, market and engage in entirely new ways. With 3,000 partner apps and more than 3.5 million customer installs, it is the most comprehensive source of cloud, mobile, social, IoT and data science technologies for businesses.

Additional Resources

Salesforce, App Cloud, AppExchange and others are among the trademarks of salesforce.com, inc.

PFL
PFL is a marketing technology company that provides sales enablement and marketing automation solutions, as well as printing, mailing and fulfillment services. We directly connect B2B and B2C organizations to cutting edge technology that accelerates productivity and drives business forward. More information is available at www.pfl.com.

Media Contact:
Sam Patterson
PFL
406-823-7023
[email protected]

Photo - http://photos.prnewswire.com/prnh/20160503/362998

SOURCE PFL