CHICAGO, April 11, 2013 /PRNewswire/ -- For the third year in a row, Procter & Gamble and Saatchi & Saatchi X won the most honors at the Shopper Marketing Effie Awards held Tuesday night in Chicago, picking up their eighth Effie Award together since 2011. The Shopper Marketing Effie Awards are presented to the most effective integrated retail campaigns which solve shopper marketing challenges and lead to a retail purchase. The Shopper Marketing Effie Awards are held in partnership with the Path to Purchase Institute.
"The innovative campaigns and fantastic results that our teams consistently produce is amazing," said Jeff Schomburger, President Walmart Global Team. "P&G has partnered with Saatchi X for over 15 years and together we continue to deliver outstanding business results at Walmart."
"Saatchi & Saatchi X is proud to have earned eight Shopper Marketing Effie Awards with the P&G Walmart Global Customer Team since 2011," said Dina Howell, Worldwide CEO Saatchi & Saatchi X. "Our business is about delivering measureable results for our clients; results that are sustainable and help build their businesses. Partnering with the world's leading brands and brand builders allows us to produce creative and pioneering work. Saatchi X continues to be the innovation leader in the fastest growing segment of Marketing today, a position we have proudly held since our founding in 1997."
The strength of the P&G and Saatchi X collaboration is demonstrated as this duo has earned four times more Shopper Marketing Effie Awards than any other Agency/Client combination; and one-third of the total number of Shopper Marketing Awards ever awarded by the Effie organization. P&G and Saatchi X earned Effie honors this year for the launch of the Febreze Car Air Freshener as well as for Febreze Fall and Holiday campaign at Walmart.
About Procter & Gamble
P&G serves approximately 4.6 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The P&G community includes operations in approximately 75 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.
About Saatchi & Saatchi X:
Saatchi & Saatchi X is at the heart of shopping, the passionate bond between shoppers and retailers around the world. As the most-awarded global shopper marketing agency, including ten Effie Awards, Saatchi & Saatchi X continues to transform how brands connect, communicate and collaborate with shoppers. The architect of Shopper Marketing since it's founding in 1997, Saatchi & Saatchi X has 12 offices in 9 countries and is part of Saatchi & Saatchi, the Lovemarks Company and a member of the Publicis Groupe, the world's third-largest communications company. Visit www.saatchix.com for more information.
SOURCE Saatchi & Saatchi X