Robert "Bob" MacIntyre, currently ranked 16th in the Official World Golf Rankings, has two PGA TOUR® victories and three international wins, including his most recent triumphs at the 2024 Genesis Scottish Open and the 2024 RBC Canadian Open. A Scotland native from humble roots, Bob turned pro in 2017 and has consistently risen the ranks to become one of the brightest talents in the game including a 2023 appearance representing Team Europe in the Ryder Cup. As a sponsor, Elijah Craig will have prominent logo placement on the front of MacIntyre's golf bag and will also sponsor his caddie, Mike Burrow. MacIntyre's international presence will allow Elijah Craig to bring the partnership and a love of Bourbon to golf fans worldwide through integrated marketing campaigns, social media collaborations, and public appearances.
J.T. Poston, a three-time PGA TOUR® winner, most recently captured his third PGA TOUR title at the 2024 Shriners Children's Open. Known for his easy-going nature and love of family and the outdoors, Poston's achievements embody the same values of care and dedication that are at the heart of Elijah Craig Bourbon. As part of the sponsorship, Elijah Craig will have prominent logo placement on J.T.'s right chest and work closely with Poston through integrated campaigns, social media partnerships, and public engagements, where he can share his love for Bourbon with fans across the country. Elijah Craig will also sponsor J.T.'s caddie, Aaron Flener, a Kentucky native, and will have logo placement on his left sleeve.
"Bob MacIntyre and J.T. Poston embody the same level of ambition that goes into crafting our award-winning bourbon," said Max Stefka, AVP, Global Whiskey Brands. "We are proud to support them on their pursuit of greatness and look forward to celebrating many victories alongside these two world class athletes and golf fans everywhere."
"I'm proud to join the Elijah Craig family," said Robert MacIntyre. "The game of golf teaches you that consistency and quality are key, and that's exactly what you find with Elijah Craig. I'm looking forward to sharing some great moments with this incredible bourbon whiskey both on and off the course."
"As a Bourbon lover myself, it's a privilege to team up with Elijah Craig," said J.T. Poston. "In golf, like in making Bourbon, it's all about chasing perfection of our craft. Elijah Craig is the kind of brand that stands for excellence, and I'm excited for the experiences we'll create together over the next few years."
As the Official Bourbon and Worldwide Supplier of the 2025 Ryder Cup, this spring, Elijah Craig will launch its "Road to the Ryder Cup" campaign leading to one of golf's greatest events when the Ryder Cup returns to U.S. soil at Bethpage Black in Farmingdale, New York this September. In addition to a speakeasy bar activation open to all fans on site at the Ryder Cup, Elijah Craig will extend the fan experience beyond the golf course. This 360-degree initiative will include premium media placements in golf publications, digital and social media engagement, consumer contests, Elijah Craig limited time offerings, in-store displays, among other multi-media marketing efforts.
ABOUT ELIJAH CRAIG BOURBON: Elijah Craig Bourbon bears the name of the Reverend Elijah Craig, known as "The Father of Bourbon," who established his distillery in 1789 on the banks of Elkhorn Creek in modern day Georgetown, Kentucky. He is credited with being the first distiller to age his wares in charred oak barrels. The clear, unaged corn liquor became transformed into a bold amber liquid with a distinctively smooth flavor that makes Bourbon what it is today. Produced by Heaven Hill Distillery, the family of whiskeys includes Elijah Craig Small Batch, Elijah Craig Straight Rye Whiskey, Elijah Craig Toasted Barrel Bourbon and Elijah Craig Toasted Barrel Rye, Elijah Craig Barrel Proof Kentucky Straight Bourbon Whiskey, and Elijah Craig Single Barrel Kentucky Straight Bourbon Whiskey. First brought to market in 1986, Heaven Hill Distillery's Master Distillers were selecting a small number of barrels of the finest Bourbon to make Elijah Craig Small Batch long before the term "small batch" even existed. It is this attention to detail and superb craftsmanship that give Elijah Craig an ideal balance of age, robust body, and rich flavor. Elijah Craig accolades have included Whisky Advocate's Whisky of the Year, Best Small Batch Bourbon, Best Single Barrel Bourbon (aged 11+ years) and Best Straight Bourbon at the San Francisco World Spirits Competition, and Excellent Highly Recommended honors at the Ultimate Spirits Challenge. For more information, please visit www.elijahcraig.com
Heaven Hill reminds you to "Think Wisely. Drink Wisely."
MEDIA CONTACT:
Kaitlynn West
Heaven Hill Brands
[email protected]
(502) 413-0230
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SOURCE Heaven Hill Brands
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