PGA TOUR Superstore Announces Grant to The First Tee of Silicon Valley

Oct 07, 2013, 11:00 ET from PGA TOUR Superstore

EAST PALO ALTO, Calif., Oct. 7, 2013 /PRNewswire/ -- PGA TOUR Superstore has announced a $5,000 grant to The First Tee of Silicon Valley to deliver educational programs that build character, instill life-enhancing values and promote healthy choices through the game of golf.

PGA TOUR Superstore is presenting the award today at the CordeValle Golf Club in San Martin, host of the Open, a strong supporter of The First Tee of Silicon Valley. PGA TOUR Superstore associates will present the grant check at an afternoon event attended by youth from The First Tee of Silicon Valley.

"The First Tee transforms the lives of thousands of young people through character education and the Nine Core Values," said PGA TOUR Superstore President and CEO Dick Sullivan. "Our customers and associates are excited to join with The First Tee of Silicon Valley to expand opportunities for young people."

The First Tee of Silicon Valley conducts programs in the schools and during after-school, weekend and summer periods for more than 7,000 young people annually, including 33 area elementary schools enrolled in The First Tee National School Program.

PGA TOUR Superstore has 16 retail locations. The superstores are owned and operated by Golf & Tennis Pro Shop, Inc., whose controlling owner and chairman is Arthur M. Blank, retired Home Depot co-founder and owner of the Atlanta Falcons. Blank became a Trustee of The First Tee in January 2012, committing $1 million to the youth development organization.

In partnership with The Arthur M. Blank Family Foundation, PGA TOUR Superstore associates support The First Tee chapters reaching young people in East Palo Alto, Atlanta, Chicago, Paramus, Dallas, Delray Beach, Denver, Myrtle Beach, Naples and Phoenix. PGA TOUR Superstore has announced that it will open two new California stores later this year, in Irvine and Palm Desert.

In addition to grants, PGA TOUR Superstore provides young people with access to state-of-the-art teaching, club fitting and training.

About The First Tee of Silicon Valley:
The First Tee of Silicon Valley is a life skills program that builds the character of youth to help them succeed in life. More than 24,000 youth have been impacted by the program since 2005. They make the game of golf accessible to all youth, regardless of background. Participants learn to appreciate diversity, resolve conflicts, build confidence and set goals for their future. Programs focus on four life skills categories – interpersonal, self-management, goal-setting, and resilience – and Nine Core Values – honesty, integrity, sportsmanship, respect, confidence, responsibility, perseverance, courtesy and judgment. The First Tee of Silicon Valley is located at Rancho del Pueblo Golf Course in San Jose, Palo Alto Municipal Golf Course, and Gavilan College Golf Course in Gilroy. Classes are offered in the spring, summer and fall for an hour and a half a week over a nine week period. The cost is $80 for each class session. Scholarships and Sibling Discounts are available upon request. For more information, visit

About PGA TOUR Superstore:
PGA TOUR Superstore is operated by Golf & Tennis Pro Shop, Inc., a subsidiary of AMB Group, LLC, headquartered in Roswell, Georgia.

As the PGA TOUR's exclusive off-course/off-airport retail partner, PGA TOUR Superstore provides customers with access to the same technology and expertise that card-carrying TOUR pros use each week in the TOUR Vans that accompany them. All stores are staffed with teaching professionals and have multiple state-of-the-art swing simulators, practice hitting bays, a putting green and chipping area. There is also an in-house club making and repair facility. Many stores are equipped with a full-size tennis court and a tennis professional on staff for lessons and clinics.

Along with equipment and accessories, PGA TOUR Superstore has an unmatched selection of men's, women's and juniors' apparel and footwear for golf and tennis.

For more information, visit

PGA TOUR Superstore.  If it's on TOUR, it's in here.