PGA TOUR Superstore Announces Grant to The First Tee of Silicon Valley

Nov 16, 2013, 11:00 ET from PGA TOUR Superstore

EAST PALO ALTO, Calif., Nov. 16, 2013 /PRNewswire-USNewswire/ -- PGA TOUR Superstore has announced a $3,000 grant to The First Tee of Silicon Valley to deliver educational programs that build character, instill life-enhancing values and promote healthy choices through the game of golf.

The grant is being awarded today at a community event hosted by The First Tee of Silicon Valley. This grant follows $10,000 in grants PGA TOUR Superstore awarded to the Silicon Valley chapter earlier this year.

"Our associates are excited to help The First Tee of Silicon Valley expand opportunities for young people," said PGA TOUR Superstore President and CEO Dick Sullivan. "The First Tee transforms the lives of thousands of young people through character education and the Nine Core Values."

The First Tee of Silicon Valley conducts programs in the schools and during after-school, weekend and summer periods for more than 6,000 young people annually, including 20 area elementary schools enrolled in The First Tee National School Program.

PGA TOUR Superstore has 17 retail locations. The superstores are owned and operated by Golf & Tennis Pro Shop, Inc., whose controlling owner and chairman is Arthur M. Blank, retired Home Depot co-founder and owner of the Atlanta Falcons. Blank became a Trustee of The First Tee in January 2012, committing $1 million to the youth development organization.

In partnership with The Arthur M. Blank Family Foundation, PGA TOUR Superstore associates support The First Tee chapters reaching young people in East Palo Alto, Atlanta, Chicago, Paramus, Dallas, Delray Beach, Denver, Myrtle Beach, Naples, Phoenix and Palm Desert, California. PGA TOUR Superstore is opening new stores next month in Irvine, California, and Westbury, Long Island.

In addition to grants, PGA TOUR Superstore provides young people with access to state-of-the-art teaching, club fitting and training.

About The First Tee of Silicon Valley:
The First Tee of Silicon Valley ( is a life skills program that builds the character of youth to help them succeed in life. Over 20,500 youth have been impacted by the program since 2005. They make the game of golf accessible to all youth, regardless of background. Participants learn to appreciate diversity, resolve conflicts, build confidence and set goals for their future. Programs focus on four life skills categories – interpersonal, self-management, goal-setting, and resilience – and Nine Core Values – honesty, integrity, sportsmanship, respect, confidence, responsibility, perseverance, courtesy and judgment. The First Tee of Silicon Valley is located at Rancho del Pueblo Golf Course in San Jose, Palo Alto Municipal Golf Course, and Gavilan College Golf Course in Gilroy. Classes are offered in the spring, summer and fall for an hour and a half a week over a nine week period. The cost is $80 for each class session. Scholarships and Sibling Discounts are available upon request.

About PGA TOUR Superstore:
PGA TOUR Superstore is operated by Golf & Tennis Pro Shop, Inc., headquartered in Roswell, GA, and is a majority-controlled subsidiary of AMB Group, LLC.

As the PGA TOUR's exclusive off-course/off-airport retail partner, PGA TOUR Superstore provides customers with access to the same technology and expertise that card-carrying TOUR Pros use each week in the TOUR Vans that accompany them. All stores are staffed with teaching professionals and have multiple state-of-the-art swing simulators, practice hitting bays and a putting green. There is also an in-house clubmaking and repair facility.  Along with equipment and accessories, PGA TOUR Superstore has an unmatched selection of men's, women's and juniors' apparel and footwear for golf and tennis.

PGA TOUR Superstore's e-Commerce website and direct-to-consumer fulfillment also offers the widest assortment of golf and tennis equipment and apparel online. is the PGA TOUR's exclusive online retail partner, accessible through the Shop link on the TOUR's website and mobile applications.  For more information and career opportunities, visit us at: