PGA TOUR Superstore Announces Multi-Year Agreement with Golf Channel

Partnership will Deliver Unique Content and Showcase Authentic, Interactive Retail Experience

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Jan 26, 2015, 10:15 ET

ATLANTA, Jan. 26, 2015 /PRNewswire/ -- PGA TOUR Superstore, a leading retail authority for golfers, has signed a multi-year national partnership agreement with Golf Channel, the industry's leader in multi-media, golf entertainment and services.

PGA TOUR Superstore CEO & President Dick Sullivan at the company's new 50,000 square foot store in Orlando, located less than a mile from Golf Channel's headquarters. The two industry leaders in golf have signed a multi-year, national deal including a brand integration program and a strategic media buy.

The partnership includes a brand integration program and a strategic media buy. Among the many exciting programming opportunities, "new product spotlights" and special features on custom fitting and other game-improvement services will be produced from PGA TOUR Superstore's new 50,000 square foot interactive Orlando location, less than a mile from Golf Channel's world headquarters.

The partnership will also provide sponsorship of key PGA TOUR event highlights on programming schedules distinguished by Golf Channel's high-quality news, instruction and original programming, which has helped propel the network to record audience growth over the past four years.

"Our partnership allows us to leverage our national footprint in the U.S. and provides an opportunity to deliver authentic content and branding through programming and services that showcase our stores and our associates," said Dick Sullivan, PGA TOUR Superstore CEO & President. "Golf Channel is the industry leader in delivering entertaining and informative golf content and with the most-affluent audience in all of television; their viewers are our demographic sweetspot. We are both focused on helping the avid golfer as much as the recreational player with their approach to the game, how to play and/or what equipment they need to improve their experience so this is the ultimate partnership."

PGA TOUR Superstore has 22 locations coast to coast and is owned and operated by Golf & Tennis Pro Shop, Inc., whose controlling owner and chairman is Arthur M. Blank, retired co-founder of The Home Depot and owner of the Atlanta Falcons.

"The tremendous growth of PGA TOUR Superstore is a sign of momentum within the golf industry and we look to support their continued success through our media platforms," said Tom Knapp, Golf Channel's Senior Vice President of Programming. "This collaboration is a natural fit between two prominent brands dedicated to innovation within the game we love."

About PGA TOUR Superstore
PGA TOUR Superstore is operated by Golf & Tennis Pro Shop, Inc., a subsidiary of AMB Group, LLC, headquartered in Roswell, Ga. As the PGA TOUR's exclusive off-course/off-airport retail partner, PGA TOUR Superstore provides customers with access to the same technology and expertise that card-carrying TOUR pros use each week in the TOUR Vans that accompany them. All stores are staffed with teaching professionals and have multiple state-of-the-art swing simulators, practice hitting bays, and large putting greens. There is also an in-house club making and repair facility. Along with equipment and accessories, PGA TOUR Superstore has an unmatched selection of men's, women's and juniors' apparel and footwear. For more information, visit www.pgatoursuperstore.com.

About Golf Channel
Golf Channel is a multimedia, golf entertainment and services company based in Orlando, Fla. Golf Channel, co-founded by Arnold Palmer in 1995 and now part of the NBC Sports Group, is available in more than 120 million homes in 83 countries and 12 languages around the world. Exclusive partnerships with the world's top tours allow Golf Channel to feature more live golf coverage than all other networks combined, as well as a programming schedule distinguished by golf's highest-quality news, instruction and original programming. Golf Channel's digital platforms, headed by GolfChannel.com, are the leading golf destinations on the Internet, delivering unmatched coverage of the world of golf. Fans are able to enjoy 24/7 live streaming of Golf Channel content through Golf Live Extra and select programming is simulcast via SiriusXM's PGA TOUR Radio. In addition, Golf Channel connects the world to golf through a wide array of digital services including Golf Channel Mobile; GolfNow, the world's largest online booking platform; GolfAdvisor.com, a golf course ratings and review portal; the interactive Golf Channel Academy instructional app; and the Golf Channel Am Tour, the world's largest amateur golf tour.