The new store's grand opening celebration, which includes $30,000 in product giveaways and a $10,000 grant to The First Tee of Scottsdale, marks the company's third Arizona location (joining the existing Scottsdale and Chandler locations) and is part of an ambitious growth strategy that more than doubles PGA TOUR Superstore's current retail footprint over the next four years. In all, one million square feet of new golf retail space is planned during that time. In the coming weeks, PGA TOUR Superstore will also open its interactive retail experience stores in Orlando, Florida, and Southlake, Texas.
"North Scottsdale is an oasis for golfers and a premier market for our expansion," said PGA TOUR Superstore President and CEO Dick Sullivan. "Due to the strong customer demand in Scottsdale, when the opportunity came to open this second Scottsdale store we jumped at it. Our plans are to double PGA TOUR Superstore's presence over the next four years with up to 40 locations across the U.S. by 2018."
PGA TOUR Superstores provide unique, interactive experiences to golf enthusiasts of all levels. The new North Scottsdale store experience includes:
Certified golf pros and personalized golf lessons
Five swing simulators for lessons and custom club fittings
Two performance practice bays with swing analysis
A 2,000 square foot putting green
Golf apparel, shoes and equipment from brands including adidas, Bridgestone, Callaway, Cleveland-Srixon, Cobra-PUMA, ECCO, FootJoy, Mizuno, Nike, PGA TOUR, PING, TaylorMade, Titleist and Under Armour
"PGA TOUR Superstore is recognized as the retail authority for golfers who want to shop like the pros and have access to 'all things golf,'" added Sullivan. "Our professional expertise and interactive environment inspires all types of golfers – from beginners to scratch golfers – to play the game and find everything they need under one roof."
In addition to the grand opening festivities, a demonstration of commitment to the North Scottsdale community will take place during a Friends and Family event on October 23, with a $10,000 grant made to The First Tee of Phoenix (thefirstteephoenix.org), a top youth development program for building character, instilling life-enhancing values and promoting healthy choices through the game of golf. The PGA TOUR Superstore, in addition to grants, provides young people in The First Tee program with access to state-of-the-art teaching, club fitting and training in its stores. The First Tee of Phoenix has 125 schools participating in 13 locations serving close to 100,000 youth.
PGA TOUR Superstore is owned and operated by Golf & Tennis Pro Shop, Inc., whose controlling owner and chairman is Arthur M. Blank, retired co-founder of The Home Depot and owner of the Atlanta Falcons.
"We are equipped to serve a broad range of golfers, with an emphasis on offering the industry's best brands and providing the broadest array of services to meet each customer's needs," noted Blank. "We make it easy to get in and stay in the game, and we look forward to bringing our store's products, services and expertise to golfers in North Scottsdale and to being a positive contributor to the community."
About PGA TOUR Superstore PGA TOUR Superstore is operated by Golf & Tennis Pro Shop, Inc., a subsidiary of AMB Group, LLC, headquartered in Roswell, Ga. As the PGA TOUR's exclusive off-course/off-airport retail partner, PGA TOUR Superstore provides customers with access to the same technology and expertise that card-carrying TOUR pros use each week in the TOUR Vans that accompany them. All stores are staffed with teaching professionals and have multiple state-of-the-art swing simulators, practice hitting bays, and large putting greens. There is also an in-house club-making and repair facility. Along with equipment and accessories, PGA TOUR Superstore has an unmatched selection of men's, women's and juniors' apparel and footwear. For more information, visit www.pgatoursuperstore.com.
About The First Tee The First Tee is a 501(c)(3) nonprofit youth development organization whose mission is to impact the lives of young people by providing educational programs that build character, instill life-enhancing values and promote healthy choices through the game of golf. With its home office at World Golf Village in St. Augustine, Fla., The First Tee reaches young people on golf courses, in elementary schools and at other youth-serving locations.
Since its inception in 1997, The First Tee has introduced the game of golf and its values to nine million young people in all 50 United States and select international locations. The First Tee's Founding Partners are LPGA, the Masters Tournament, PGA of America, PGA TOUR and the USGA. Shell Oil Company is The First Tee's Founding Corporate Partner and Johnson & Johnson is its Legacy Partner. PGA TOUR Superstore Chairman Arthur Blank serves as a trustee of The First Tee.