PGR Media Sees Double-Digit Growth During Downturn

Dec 16, 2010, 09:30 ET from PGR Media

NEW YORK, Dec. 16, 2010 /PRNewswire/ -- PGR Media, an independent integrated media agency with offices in Manhattan and Boston, continues to defy the challenging economic climate.

In just the past two years, PGR Media has attracted over 14 accounts in the "Premium Luxury" and Retail spaces, including:  Bulgari, NYDJ, Chicos FAS, and Celebrity Cruises.

PGR Media's revenue growth is equally impressive. While the industry averaged a 30 percent decrease since 2008, PGR Media was up 10 percent, heading toward +30% by year's end.

Companies gravitate toward PGR Media's core differentiator:  comprehensive services led by senior level media professionals. More executives recognize the need for PGR's integrated, strategic direction with its fully convergent media planning and execution, across every platform, be it traditional or digital.

Jane Deery, PGR Media's President and COO, says, "There is a lot of confusion as media choice and forms have proliferated.  Clients need strategic media partners who are expert at convergent planning."

She notes that the agency's digital practice has grown disproportionately with digital teams playing an integral role on most accounts. "The dynamic metrics emerging from our multi-layered digital campaigns are tremendous," says Deery, pointing to a recent social networking initiative PGR Media created for a high end retailer.

PGR Media partners with marketing management at consumer branded companies to build programs that reach priority target audiences and deliver unparalleled return on investment. Backed by intensive research, fueled by incredible creativity, the firm's Strategy Planning and Media Buying teams secure the best media for each company's distinctive position and goals.

"Clients tell us we give them the best of all worlds," says Pattie Garrahy, PGR's CEO and Founder. "We offer the attentiveness and agility of a boutique agency, becoming an extension of their marketing group, and the global reach more typical of a conglomerate. That combination has served us very well, recession or not."

About PGR Media

PGR Media is one of the largest and most respected independent, integrated media agencies in the Unites States, with offices in New York and in Boston.  The company specializes in all forms of media, encouraging media neutrality and integration of concepts among and between media forms, such as television, digital, radio, magazines, newspapers, viral marketing, direct marketing and event marketing. PGR Media represents clients in the premium luxury space, offering them media buying, strategy planning and digital components.