PHILADELPHIA Cream Cheese 6,900-lb. Cheesecake Awarded World's Largest By Guinness World Records

GLENVIEW, Ill., Sept. 21, 2013 /PRNewswire/ -- Today, PHILADELPHIA Cream Cheese broke the GUINNESS WORLD RECORDS® achievement for creating the World's Largest Cheesecake. The cake was unveiled at the 9^th Annual Cream Cheese Festival in Lowville, N.Y., by event host Charm City Cakes (Baltimore, Md.) celebrity Chef Duff Goldman.

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The record-breaking cheesecake weighed in at 6,900 lbs. (3,129.787 kg), which is approximately 24,533 servings. The cake was created in a pan that measured 90.25 inches in diameter and was nearly 31 inches deep. The filling consisted of PHILADELPHIA cream cheese spread and sugar, while the crust was created from graham cracker crumbs and butter, topped with sugar decorations.

The record-setting cheesecake was served to an estimated 10,000 cream cheese festival attendees and donated to the Lowville Food Pantry and The Watertown Salvation Army Soup Kitchen.

Goldman unveiled the colossal cheesecake with the PHILADELPHIA team to help raise awareness for the No Kid Hungry campaign and its work to end childhood hunger in America, as well as opportunities for bakers to get involved by joining Bake Sale for No Kid Hungry™, a national fundraising initiative that encourages people to host bake sales in their communities to support the campaign's work to connect kids in need with food where the live, learn and play.

"Working with PHILADELPHIA Cream Cheese to create the World's Largest Cheesecake was thrilling, not only to set a new record, but also to support No Kid Hungry," said Goldman. "One in five children in America struggles with hunger, and I hope that today's events help bring more awareness to this ongoing problem."

ABOUT PHILADELPHIA CREAM CHEESE
PHILADELPHIA Cream Cheese, a Kraft Foods Group brand, is America's number one cream cheese. Originally created 140 years ago in New York by dairyman William Lawrence, the brand was named PHILADELPHIA as the city at the time was synonymous with high quality, as was the product. To ensure the quality and delicious taste of its product, PHILADELPHIA always operates with high standards. PHILADELPHIA has 15 flavors of cream cheese products across its original, regular and regular whipped varieties, including 4 reduced fat varieties. The PHILADELPHIA brand has also launched PHILADELPHIA SNACK DELIGHTS, PHILADELPHIA Cooking Creme and Touch of PHILADELPHIA Shredded Cheese, and also hosts an interactive online community RealWomenofPhiladelphia.com where women from across the country join to swap recipes and entertaining tips. For more information, visit www.creamcheese.com or Facebook.com/LoveMyPhilly.

ABOUT KRAFT FOODS GROUP
Kraft Foods Group, Inc. (NASDAQ: KRFT) is one of North America's largest consumer packaged food and beverage companies, with annual revenues of more than $18 billion.  With the spirit of a startup and the soul of a powerhouse, Kraft has an unrivaled portfolio of products in the beverages, cheese, refrigerated meals and grocery categories.  Its iconic brands include Kraft, Maxwell House, Oscar Mayer, Philadelphia, Planters, Velveeta, Capri Sun, JELL-O and Lunchables.  Kraft's 23,000 employees in the U.S. and Canada have a passion for making the foods and beverages people love. Kraft Foods Group is a member of the Standard & Poor's 500 and the NASDAQ-100 indices. For more information, visit www.kraftfoodsgroup.com and www.facebook.com/kraft.

ABOUT SHARE OUR STRENGTH'S NO KID HUNGRY CAMPAIGN
No child should grow up hungry in America, but one in five children struggles with hunger. Share Our Strength's No Kid Hungry® campaign is ending childhood hunger in America by ensuring all children get the healthy food they need, every day. The No Kid Hungry campaign connects kids in need to effective nutrition programs like school breakfast and summer meals and teaches low-income families to cook healthy, affordable meals through its Cooking Matters program.  This work is accomplished through the No Kid Hungry network, made up of private citizens, public officials, nonprofits, business leaders and others providing innovative hunger solutions in their communities. Join us at NoKidHungry.org.

SOURCE PHILADELPHIA Cream Cheese