PHILADELPHIA and MARYSVILLE, Ohio, March 30 /PRNewswire/ -- Philadelphia Phillies fans can have a little piece of Citizens Bank Park in their own backyard this spring for the first time ever. The Scotts Company has teamed with Mike Boekholder, head groundskeeper for the Philadelphia Phillies, to develop products for homeowners with the same Scotts fertilizer technology and actual grass seed varieties used at Citizens Bank Park, as part of a new multi-faceted partnership with Major League Baseball and the Phillies.
"We're excited about our partnership with The Scotts Miracle Gro Company," said David Buck, Phillies senior vice president, marketing and advertising. "As the worldwide leader in lawn care, we're proud to use Scotts products here at Citizens Bank Park and to allow Phillies fans the opportunity to bring that same technology to their homes."
Citizens Bank Park Lawn Fertilizer and Citizen Bank Park Grass Seed Mix will be available at lawn and garden retailers in time for Opening Day in the greater Philadelphia area. The products are specifically designed to give consumers big league results without the daily attention of a professional grounds crew. Additionally, product packaging provides consumers with a special link to lawn care tips and groundskeeper secrets.
"Playing catch in your backyard has never been so authentic," shared John Price, senior brand manager for the Lawns team at The Scotts Company. "The new product line successfully bridges fan affinity with the desire to have a great lawn."
In addition to the products, Boekholder is also working with Scotts to offer up his professional lawn care advice in local radio spots, in-stadium videos, and educational brochures. Fans can even win the opportunity to join him on the field through "Scotts Groundskeeper for a Day Sweepstakes." The partnership between Scotts and the Phillies will be reinforced through Scotts presence at Citizens Bank Park which includes branded grounds crew uniforms, drag mats, signage and, of course, that beautiful field of green.
With nearly $3 billion in worldwide sales and more than 8,000 associates, The Scotts Miracle-Gro Company, through its wholly-owned subsidiary, The Scotts Company LLC, is the world's largest marketer of branded consumer products for lawn and garden care, with products for professional horticulture as well. The Company's brands are the most recognized in the industry. In the U.S., the Company's Scotts®, Miracle-Gro®, and Ortho® brands are market-leading in their categories, as is the consumer Roundup® brand, which is marketed in North America and most of Europe exclusively by Scotts and owned by Monsanto. In the U.S. the Company operates Scotts LawnService®, the second largest residential lawn care service business. In Europe, the Company's brands include Weedol®, Pathclear®, Evergreen®, Levington®, Miracle-Gro®, KB®, Fertiligene® and Substral®. For additional information, visit us at www.scotts.com.
About Major League Baseball Properties
The Major League Baseball Clubs formed Major League Baseball Properties (MLBP) in 1966 as the Club's agent for marketing and trademark licensing and protection. Major League Baseball Properties is responsible for managing consumer licensing activities, developing national advertising campaigns, cultivating sponsorship opportunities with major consumer brands and corporations, growing the game and the business of baseball outside the United States and creating national marketing programs in conjunction with Clubs, broadcast rights holders and national sponsors. MLBP also operates a full-service video and audio production unit (Major League Baseball Productions), a publishing division and stock photo licensing agency, and manages logistics for the All-Star Game and World Series as well as all other special events. For more information on Major League Baseball, log on to www.MLB.com.
SOURCE The Scotts Company