Philips AVENT Encourages Experienced Moms to Share Time-Tested Tips, Tricks and a FREE Philips AVENT Bottle With Their Expecting Friends on Facebook

STAMFORD, Conn., Oct. 24, 2011 /PRNewswire/ -- As the #1 brand recommended by moms worldwide, Philips AVENT understands the importance of surrounding new and expecting moms with a strong support network during their transition into motherhood – a mom tribe, if you will.

Moms talk – and an experienced mom is a new mom's greatest confidante. From morning sickness, to registry planning, there's so much to share and many moms find Facebook to be the perfect place to connect. Beginning today, and while supplies last, Philips AVENT is supporting the mom tribe with a special offer for its Facebook community. This offer allows moms to give the gift of a FREE Philips AVENT 4 oz bottle to a friend and enjoy $2.00-off select Philips AVENT products on Amazon.com for herself.

"With all of the parenting books, blogs and websites out there, we know that new moms look most often to the women in their social circles to help guide them during pregnancy and early motherhood," said Ron Tiktin, Marketing Director for Philips AVENT. "Sharing advice is what makes the bond between moms so valuable.  We are excited to foster a community on our Facebook page where moms can share their experiences, as well as give the gift of Philips AVENT products."  

Here's how the Philips AVENT Facebook free 4 oz bottle giveaway works:

1. Visit the Philips AVENT Facebook page (www.facebook.com/philipsavent):

• Moms who are new to the Philips AVENT Facebook community are eligible to sign-up for a FREE 4 oz Philips AVENT Natural Feeding bottle when they click "Like" on the Facebook page and follow the on-screen instructions.
• Moms who already "Like" the Philips AVENT Facebook page will receive $2.00-off select Philips AVENT products at Amazon.com, including bottles, pacifiers, sterilizers, toddler cups, and breastfeeding accessories.

2. Share the offer with friends:

• Members of the Philips AVENT Facebook community also have the option to share this special offer with their Facebook friends to welcome them into their mom tribe.

**The $2.00-Off offer is limited to one redemption per valid e-mail address and the FREE 4 oz bottle offer is limited to one redemption per U.S. household address. Both are valid while supplies last.

The Philips AVENT Natural Feeding Bottle is clinically proven to reduce colic** and fussiness* in newborns at night. In addition, Philips AVENT is the only brand to provide a completely interchangeable feeding system, where the tops of bottles, breast pumps and storage cups fit and work together. This unique design allows Philips AVENT to grow with and support baby from infancy to the playground.  

Visit the Philips AVENT website at www.philips.us/avent to learn more about its product portfolio or check out the Philips AVENT Facebook page at www.facebook.com/philipsavent.

*At two weeks of age, babies fed with the Philips AVENT bottle showed a trend to less fussing during nighttime hours than babies fed with a competitor bottle. **At two weeks of age, babies fed with the Philips AVENT bottle showed a trend to less colic than babies fed with a conventional bottle.

About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified health and well-being company, focused on improving people's lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of "sense and simplicity". Headquartered in the Netherlands, Philips employs approximately 116,000 employees in more than 60 countries worldwide. With sales of US 32.3 billion in 2009, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at www.philips.com/newscenter.

SOURCE Philips