Philips Highlights Future Innovations at RSNA 2012 Transformation Lab

CHICAGO, Nov. 28, 2012 /PRNewswire/ -- Underscoring its commitment to providing innovations that transform care now and into the future, Royal Philips Electronics (NYSE: PHG, AEX: PHIA) highlights the company's future innovations at the 98^th annual meeting of the Radiological Society of North America (RSNA) in Chicago, November 25-29. In addition to showcasing the existing solutions within its Imaging 2.0 portfolio, Philips is offering a preview of solutions that aim to improve the future of healthcare delivery.

Since the launch of Imaging 2.0, Philips has continued to develop solutions that enable clinicians to provide quality, personalized care for their patients more efficiently and with better outcomes. With each new innovation, developed with customer insights, Philips collaborates with users to further improve upon its solutions with the goal of transforming the future of healthcare for clinicians and patients.

"At Philips, we understand that the healthcare landscape is constantly changing and that radiologists require advanced solutions that allow them to adapt to these changes," said Gene Saragnese, chief executive officer of Imaging Systems at Philips. "We believe that investment in future innovations is vital, and therefore continue to collaborate with clinicians to help them bring the best care possible to their patients."

For the first time at RSNA, Philips is offering all attendees a tour of the "Transformation Lab," a section of Philips' RSNA booth that provides a preview of selected Philips innovative works-in-progress. Some of the future solutions that will be featured include:

• Next Generation Radiology Reporting and Collaboration: Medical imaging is being used in the diagnosis and treatment of an increasing number of patients and diseases, putting greater demands on radiology departments. Philips is developing technologies for the next-generation radiology reporting system that aim to help radiologists pull together relevant patient data, decide on appropriate imaging protocols, liaise with radiology technicians and write up reports and communicate with referring physicians, allowing them to spend more time doing what they do best – analyzing images.

• Anatomical Intelligence: In order to speed up radiology workflows, Philips is integrating its advanced organ modeling technology into clinical application prototypes that uses a patient-specific model with the goal of allowing radiologists to navigate and manipulate 3D images in terms of anatomies rather than X/Y/Z coordinates. This new technology aims to enable radiologists to rapidly navigate images and quickly make clinically relevant measurements. Currently available for 3D heart models, Philips' objective is to eventually adapt this technology for all major organs of the body and to introduce anatomical intelligence in all clinical applications.

To learn more, visit Philips at RSNA 2012 in the North Building Hall B of the McCormick Place convention center at booth 7719 from November 25-29. For more information, additional materials and images, go to http://www.philips.com/RSNA and click on the "News Center" tab.

About Royal Philips Electronics
Royal Philips Electronics (NYSE: PHG, AEX: PHIA) is a diversified health and well-being company, focused on improving people's lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2011 sales of EUR 22.6 billion and employs approximately 121,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming, home and portable entertainment and oral healthcare. News from Philips is located at www.philips.com/newscenter.

Forward-looking statements
This release may contain certain forward-looking statements with respect to the financial condition, results of operations and business of Philips and certain of the plans and objectives of Philips with respect to these items. By their nature, forward-looking statements involve risk and uncertainty because they relate to events and depend on circumstances that will occur in the future and there are many factors that could cause actual results and developments to differ materially from those expressed or implied by these forward-looking statements.

SOURCE Royal Philips Electronics