STAMFORD, Conn., April 28, 2011 /PRNewswire/ -- In celebration of Arbor Day, Philips Norelco is launching year two of its "Deforest Yourself. Reforest the World." initiative, a nationwide call–to-action to motivate people to spruce up their "personal jungles" and help reforest the world.

As the expert in male grooming, Philips Norelco is teaming up with Arbor Day to show that bodily deforestation is the only acceptable kind. Starting today and running until July 1, 2011, Philips Norelco is committing to donate $75,000 to plant 75,000 trees across the United States in areas that need it most. Consumers can support the cause by visiting ShaveEverywhere.com to play the "It's a Jungle Out There" game. Players will take on the role of Willy, whose best friend – a gorilla of course – stole his grooming tools as a joke. Players then collect coins and avoid obstacles in the jungle to retrieve them in order to stay groomed. The daily high scorer will receive a Philips Norelco product, such as the Bodygroom, to prune their "personal jungle." In helping Willy deforest himself, players will help the Arbor Day Foundation reforest the world, as $.25 will be donated for each game played.

"We are excited to partner again with the Arbor Day Foundation after last year's success," said Kristi Crump, Marketing Director at Philips Consumer Lifestyle. "Arbor Day is a great chance for us to raise awareness about the importance of reforesting the world, while also reminding guys to keep their own "personal jungles" under control. We invite consumers to visit ShaveEverywhere.com to get involved in this great cause. You keep playing, and we'll keep planting."

By partnering with the Arbor Day Foundation – the largest nonprofit membership organization dedicated to planting trees – Philips Norelco is encouraging its consumers to take an active role to learn about and address the impact that the diminishing number of trees has on our country and the world.

At ShaveEverywhere.com, consumers can contribute to the cause, get useful grooming tips and find out more about Philips Norelco grooming products.

About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified health and well-being company, focused on improving people's lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of "sense and simplicity". Headquartered in the Netherlands, Philips employs 119,000 employees in more than 60 countries worldwide. With sales of EUR 25.4 billion in 2010, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at www.philips.com/newscenter.

About the Arbor Day Foundation

The Arbor Day Foundation is a nonprofit, conservation and education organization of more than one million members, with a mission to inspire people to plant, nurture and celebrate trees. More information on the Foundation and its programs can be found at www.arborday.org.

SOURCE Royal Philips Electronics