PHILADELPHIA, Sept. 15 /PRNewswire/ -- The Greater Philadelphia Tourism Marketing Corporation (GPTMC) is having some fun with the former Queen of Egypt by running this classified ad to promote Cleopatra: The Search for the Last Queen of Egypt, a world-premiere exhibition on view at The Franklin Institute Science Museum in Philadelphia through January 2, 2011. Two ads will appear over three consecutive weeks beginning Friday, September 17 in a dozen alternative weeklies, including The Village Voice (NY), Creative Loafing (Atlanta), Chicago Reader, Washington City Paper (DC), The Boston Phoenix, Philadelphia Weekly and Philadelphia City Paper. This mini marketing blitz marks the first time GPTMC has run a classified ad campaign.
Respondents to the ads are directed to findcleopatra.com. The site offers congratulations, a free pair of exhibition tickets to the first 100 respondents and a link to visitphilly.com/cleopatra for official information about the show.
Philadelphia's The Franklin Institute, the most-visited museum in Pennsylvania, is hosting the exhibition. The exhibition is organized by National Geographic and Arts and Exhibitions International, with cooperation from the Egyptian Supreme Council of Antiquities and the European Institute for Underwater Archaeology (IEASM).
The Greater Philadelphia Tourism Marketing Corporation (GPTMC) makes Philadelphia and The Countryside® a premier destination through marketing and image building that increases business and promotes the region's vitality.
For more information about travel to Philadelphia, visit visitphilly.com or uwishunu.com, where you can build itineraries; search event calendars; see photos and videos; view interactive maps; sign up for newsletters; listen to HearPhilly, an online radio station about what to see and do in the region; book hotel reservations and more. Or, call the Independence Visitor Center, located in Historic Philadelphia, at (800) 537-7676.
SOURCE Greater Philadelphia Tourism Marketing Corporation