Phoenicia Sports and Entertainment to Unveil 'The Doc Outdoors Show' on Sportsman Channel - Award Winning Orion Multimedia to Produce

NEW YORK, Jan. 18, 2011 /PRNewswire/ -- Phoenicia Sports and Entertainment, together with Orion Multimedia today announced the launch of "The Doc Outdoors Show," with host Dr. Gordon Roeder. The show will premiere March 28 nationwide on Sportsman Channel, and will feature Dr. Roeder, a prominent dentist by trade who is also one of the world's premier big game hunters, in some of the most spectacular settings on Earth. The announcement was made today at the SHOT SHOW (the largest outdoor lifestyle marketing show), being held in Las Vegas.

"The outdoor lifestyle marketplace is growing exponentially every year, and we believe that this show will be a game changer in the way both the passionate and the casual fan will view outdoors shows," said Chris Dorsey, Orion Multimedia. "The vistas where this show will take place, as well as the people and events Dr. Roeder will experience, will both inspire and inform the viewer, and give viewers a thrill they have never had before in an outdoors show."  

"We are very excited to partner with Chris Dorsey and his team at Orion Multimedia to introduce Dr. Gordon Roeder to the world," said Phoenicia CEO Chris Lencheski. "This show will reveal big game hunting in a new light in some of the most amazing settings around the world, and mix in stories of culture, tradition and style that fans have never seen before.  We believe that this show, on Sportsman Channel, one of the fastest-rising outlets on television, will redefine outdoors shows now and in the future."

"We are very excited to take some of the world's grandest adventures and be able to present them in a format that is compelling and very exciting for the outdoorsman," added Dr. Roeder. "Hunting is my great passion, and I am looking forward to working with Orion Multimedia, Sportsman Channel and Phoenicia, to create an experience like no other with the places we will go and the life lessons that evolve from turning one's passion into action."

"The Doc Outdoors Show" will take Dr. Roeder, who has earned a reputation as one of the world's premier big game hunters, and his team to all corners of the globe in search of the exotic and the most adventurous experiences in outdoor lifestyle marketing and hunting. Each show will take the viewer vicariously down the paths traveled in life that move passions into actions which form us as a person, sometimes constructively, sometimes destructively.  It is a reality show about hunting and the life lessons learned in the wilds of nature that lead to fun, sharing, and challenging oneself mentally and physically as we interact with the people, animals, and the habitat we are all part of.  "The Doc Outdoors Show" is about what happens inside us, delivered through every innovation in television and digital technology available today, bringing the viewer along to some of the greatest locales and most thrilling experiences anywhere.

The show will debut on Sportsman Channel, the only television and digital media company fully devoted to the more than 82 million sportsmen in the United States, delivering entertaining and educational programming focused exclusively on hunting, shooting and fishing activities.  Visit www.thesportsmanchannel.com, follow on Twitter, @SPORTSMANchnl (www.twitter.com/SPORTSMANchnl), or become a Fan on Facebook, www.facebook.com/sportsmanchannel.

About Orion Multimedia

With 32 series and numerous specials in production, Orion Multimedia is the world's largest independent producer of outdoor adventure television. More than 170 million Americans tune in to watch Orion productions each year. In addition to episodic television work, Orion helps the industry's largest brands harness the power of the video medium to transform their sales and marketing efforts. With the world's leading producers, editors, graphic artists, creative directors, animators and a 16,000-hour HD library, Orion is the outdoor industry's only full-service marketing solutions organization.

About Phoenicia Sports and Entertainment  

Based in New York City with offices in Bethlehem, PA, London, UK and Toronto, CA; PhoeniciaSport&Entertainment™ (PSE) is a specialized sports and entertainment management, brand-strategist, activation-marketing and content company operating as four distinct companies under one umbrella: Phoenicia Consulting™, PhoeniciaActivation™, PhoeniciaSocial™ and PhoeniciaFinance™. PhoeniciaSport&Entertainment™ senior management offers global expertise with well-documented successes in sport at significant senior levels with experience in the Olympics, Formula 1, IZOD INDYCAR, Le Mans, MLB, Sport/Entertainment Licensing, NHL, Susan G. Komen and the NFL. With Brandweek award-winning experience in sales promotion and activation and case studies from Coca-Cola to NASCAR displaying our continued success for our client portfolio, PSE is proud to support multiple charities and philanthropic endeavors. www.phoeniciasport.com .

SOURCE Phoenicia Sports and Entertainment