Accessibility Statement Skip Navigation
  • Resources
  • Investor Relations
  • Journalists
  • Agencies
  • Client Login
  • Send a Release
Return to PR Newswire homepage
  • News
  • Products
  • Contact
Search
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News Releases view all

    • News in Focus
        • Browse News Releases

        • All News Releases
        • All Public Company
        • English-only
        • News Releases Overview

        • Multimedia Gallery

        • All Multimedia
        • All Photos
        • All Videos
        • Multimedia Gallery Overview

        • Trending Topics

        • All Trending Topics
    • Business & Money
        • Auto & Transportation

        • Aerospace, Defense
        • Air Freight
        • Airlines & Aviation
        • Automotive
        • Maritime & Shipbuilding
        • Railroads and Intermodal Transportation
        • Supply Chain/Logistics
        • Transportation, Trucking & Railroad
        • Travel
        • Trucking and Road Transportation
        • Auto & Transportation Overview

        • View All Auto & Transportation

        • Business Technology

        • Blockchain
        • Broadcast Tech
        • Computer & Electronics
        • Computer Hardware
        • Computer Software
        • Data Analytics
        • Electronic Commerce
        • Electronic Components
        • Electronic Design Automation
        • Financial Technology
        • High Tech Security
        • Internet Technology
        • Nanotechnology
        • Networks
        • Peripherals
        • Semiconductors
        • Business Technology Overview

        • View All Business Technology

        • Entertain­ment & Media

        • Advertising
        • Art
        • Books
        • Entertainment
        • Film and Motion Picture
        • Magazines
        • Music
        • Publishing & Information Services
        • Radio & Podcast
        • Television
        • Entertainment & Media Overview

        • View All Entertain­ment & Media

        • Financial Services & Investing

        • Accounting News & Issues
        • Acquisitions, Mergers and Takeovers
        • Banking & Financial Services
        • Bankruptcy
        • Bond & Stock Ratings
        • Conference Call Announcements
        • Contracts
        • Cryptocurrency
        • Dividends
        • Earnings
        • Earnings Forecasts & Projections
        • Financing Agreements
        • Insurance
        • Investments Opinions
        • Joint Ventures
        • Mutual Funds
        • Private Placement
        • Real Estate
        • Restructuring & Recapitalization
        • Sales Reports
        • Shareholder Activism
        • Shareholder Meetings
        • Stock Offering
        • Stock Split
        • Venture Capital
        • Financial Services & Investing Overview

        • View All Financial Services & Investing

        • General Business

        • Awards
        • Commercial Real Estate
        • Corporate Expansion
        • Earnings
        • Environmental, Social and Governance (ESG)
        • Human Resource & Workforce Management
        • Licensing
        • New Products & Services
        • Obituaries
        • Outsourcing Businesses
        • Overseas Real Estate (non-US)
        • Personnel Announcements
        • Real Estate Transactions
        • Residential Real Estate
        • Small Business Services
        • Socially Responsible Investing
        • Surveys, Polls and Research
        • Trade Show News
        • General Business Overview

        • View All General Business

    • Science & Tech
        • Consumer Technology

        • Artificial Intelligence
        • Blockchain
        • Cloud Computing/Internet of Things
        • Computer Electronics
        • Computer Hardware
        • Computer Software
        • Consumer Electronics
        • Cryptocurrency
        • Data Analytics
        • Electronic Commerce
        • Electronic Gaming
        • Financial Technology
        • Mobile Entertainment
        • Multimedia & Internet
        • Peripherals
        • Social Media
        • STEM (Science, Tech, Engineering, Math)
        • Supply Chain/Logistics
        • Wireless Communications
        • Consumer Technology Overview

        • View All Consumer Technology

        • Energy & Natural Resources

        • Alternative Energies
        • Chemical
        • Electrical Utilities
        • Gas
        • General Manufacturing
        • Mining
        • Mining & Metals
        • Oil & Energy
        • Oil and Gas Discoveries
        • Utilities
        • Water Utilities
        • Energy & Natural Resources Overview

        • View All Energy & Natural Resources

        • Environ­ment

        • Conservation & Recycling
        • Environmental Issues
        • Environmental Policy
        • Environmental Products & Services
        • Green Technology
        • Natural Disasters
        • Environment Overview

        • View All Environ­ment

        • Heavy Industry & Manufacturing

        • Aerospace & Defense
        • Agriculture
        • Chemical
        • Construction & Building
        • General Manufacturing
        • HVAC (Heating, Ventilation and Air-Conditioning)
        • Machinery
        • Machine Tools, Metalworking and Metallurgy
        • Mining
        • Mining & Metals
        • Paper, Forest Products & Containers
        • Precious Metals
        • Textiles
        • Tobacco
        • Heavy Industry & Manufacturing Overview

        • View All Heavy Industry & Manufacturing

        • Telecomm­unications

        • Carriers and Services
        • Mobile Entertainment
        • Networks
        • Peripherals
        • Telecommunications Equipment
        • Telecommunications Industry
        • VoIP (Voice over Internet Protocol)
        • Wireless Communications
        • Telecommunications Overview

        • View All Telecomm­unications

    • Lifestyle & Health
        • Consumer Products & Retail

        • Animals & Pets
        • Beers, Wines and Spirits
        • Beverages
        • Bridal Services
        • Cannabis
        • Cosmetics and Personal Care
        • Fashion
        • Food & Beverages
        • Furniture and Furnishings
        • Home Improvement
        • Household, Consumer & Cosmetics
        • Household Products
        • Jewelry
        • Non-Alcoholic Beverages
        • Office Products
        • Organic Food
        • Product Recalls
        • Restaurants
        • Retail
        • Supermarkets
        • Toys
        • Consumer Products & Retail Overview

        • View All Consumer Products & Retail

        • Entertain­ment & Media

        • Advertising
        • Art
        • Books
        • Entertainment
        • Film and Motion Picture
        • Magazines
        • Music
        • Publishing & Information Services
        • Radio & Podcast
        • Television
        • Entertainment & Media Overview

        • View All Entertain­ment & Media

        • Health

        • Biometrics
        • Biotechnology
        • Clinical Trials & Medical Discoveries
        • Dentistry
        • FDA Approval
        • Fitness/Wellness
        • Health Care & Hospitals
        • Health Insurance
        • Infection Control
        • International Medical Approval
        • Medical Equipment
        • Medical Pharmaceuticals
        • Mental Health
        • Pharmaceuticals
        • Supplementary Medicine
        • Health Overview

        • View All Health

        • Sports

        • General Sports
        • Outdoors, Camping & Hiking
        • Sporting Events
        • Sports Equipment & Accessories
        • Sports Overview

        • View All Sports

        • Travel

        • Amusement Parks and Tourist Attractions
        • Gambling & Casinos
        • Hotels and Resorts
        • Leisure & Tourism
        • Outdoors, Camping & Hiking
        • Passenger Aviation
        • Travel Industry
        • Travel Overview

        • View All Travel

    • Policy & Public Interest
        • Policy & Public Interest

        • Advocacy Group Opinion
        • Animal Welfare
        • Congressional & Presidential Campaigns
        • Corporate Social Responsibility
        • Domestic Policy
        • Economic News, Trends, Analysis
        • Education
        • Environmental
        • European Government
        • FDA Approval
        • Federal and State Legislation
        • Federal Executive Branch & Agency
        • Foreign Policy & International Affairs
        • Homeland Security
        • Labor & Union
        • Legal Issues
        • Natural Disasters
        • Not For Profit
        • Patent Law
        • Public Safety
        • Trade Policy
        • U.S. State Policy
        • Policy & Public Interest Overview

        • View All Policy & Public Interest

    • People & Culture
        • People & Culture

        • Aboriginal, First Nations & Native American
        • African American
        • Asian American
        • Children
        • Diversity, Equity & Inclusion
        • Hispanic
        • Lesbian, Gay & Bisexual
        • Men's Interest
        • People with Disabilities
        • Religion
        • Senior Citizens
        • Veterans
        • Women
        • People & Culture Overview

        • View All People & Culture

    • Explore Our Platform
    • Plan Campaigns
    • Create with AI
    • Distribute Press Releases
    • Report Results
    • Amplify Content
    • All Products
    • General Inquiries
    • Editorial Bureaus
    • Partnerships
    • Media Inquiries
    • Worldwide Offices
    • Hamburger menu
    • PR Newswire: news distribution, targeting and monitoring
    • Send a Release
      • ALL CONTACT INFO
      • Contact Us

        888-776-0942
        from 8 AM - 10 PM ET

    • Searching for your content...

      No results found. Please change your search terms and try again.

      News Releases

      view all
      Close menu
    • News
    • Products
    • Contact
      • Send a Release
      • Client Login
      • Resources
      • Blog
      • Journalists
      • RSS
      • 3 News in Focus
      • 5 Business & Money
      • 5 Science & Tech
      • 5 Lifestyle & Health
      • 1 Policy & Public Interest
      • 1 People & Culture
      • Send a Release
      • Client Login
      • Resources
      • Blog
      • Journalists
      • RSS
      • Explore Our Platform
      • Plan Campaigns
      • Create with AI
      • Distribute Press Releases
      • Report Results
      • Amplify Content
      • All Products
      • Send a Release
      • Client Login
      • Resources
      • Blog
      • Journalists
      • RSS
      • General Inquiries
      • Editorial Bureaus
      • Partnerships
      • Media Inquiries
      • Worldwide Offices
      • Send a Release
      • Client Login
      • Resources
      • Blog
      • Journalists
      • RSS
      Close submenu (News in Focus) News in Focus
      • Browse News Releases
      • Multimedia Gallery
      • Trending Topics
      Close submenu (Business & Money) Business & Money
      • Auto & Transportation
      • Business Technology
      • Entertain­ment & Media
      • Financial Services & Investing
      • General Business
      Close submenu (Science & Tech) Science & Tech
      • Consumer Technology
      • Energy & Natural Resources
      • Environ­ment
      • Heavy Industry & Manufacturing
      • Telecomm­unications
      Close submenu (Lifestyle & Health) Lifestyle & Health
      • Consumer Products & Retail
      • Entertain­ment & Media
      • Health
      • Sports
      • Travel
      Close submenu (Policy & Public Interest) Policy & Public Interest
      • Policy & Public Interest
      Close submenu (People & Culture) People & Culture
      • People & Culture

      Phoenix New Media Reports Fourth Quarter and Fiscal Year 2020 Unaudited Financial Results

      Live Conference Call to be Held at 9:00 PM U.S. Eastern Time on March 15, 2021


      News provided by

      Phoenix New Media Limited

      Mar 15, 2021, 17:00 ET

      Share this article

      Share this article


      BEIJING, March 15, 2021 /PRNewswire/ -- Phoenix New Media Limited (NYSE: FENG) ("Phoenix New Media", "ifeng" or the "Company"), a leading new media company in China, today announced its unaudited financial results for the fourth quarter and fiscal year ended December 31, 2020.

      Mr. Shuang Liu, CEO of Phoenix New Media, commented, "We delivered encouraging results in the fourth quarter while remaining committed to the sustained growth and evolution of our business. Despite the industry-wide challenges caused by COVID-19, we continued to bolster our news leadership during the quarter and distinctively combined our editorial expertise and cutting-edge AI algorithms to provide our users with a consistent supply of up-to-date coverage. Meanwhile, we also organized several high-profile offline events in the period to further enhance our brand influence and multifaceted value propositions for advertisers and users. For our flagship news app, iFeng, we continued to fuel the development of a more video-focused content ecosystem through a number of initiatives. Going forward, this should help us to garner more PUGC creation, expand the depth and breadth of our short-form video offerings, and stimulate the social nature of iFeng's community to further boost user interactions and engagement on the platform."

      Mr. Liu continued, "Beyond improving our core business lines, we also continued to focus on the cultivation of our new product development capabilities. During the quarter, for example, we leveraged our leadership in content production to launch our online e-commerce brand Phoenix Premium Products for our established massive user base. Going forward, we will continue to focus on the development of our content ecosystem, optimization of our current product offerings, and exploration of new business growth drivers. By advancing our competitive advantages in these key strategic areas, we will also improve our ability to capitalize on those new opportunities which may emerge as the economy continues to recover and people return to their normal ways of life."

      Mr. Edward Lu, CFO of Phoenix New Media, further stated, "Our total revenues reached RMB362.2 million in the fourth quarter of 2020, which was in line with our previous guidance. More importantly, due to our strict cost control measures, we achieved a 33.7% year-over-year reduction in total operating expenses during the quarter. Meanwhile, we plan to continue focusing on new business models in the market while also actively exploring the development of and investment in new products to capture additional growth opportunities. We expect the combination of our growing brand influence and deep insights into new product categories will help us not only navigate the current macro uncertainties, but also seize more business opportunities with strong potential in 2021."

      Fourth Quarter 2020 Financial Results

      As disclosed in the second quarter 2020 unaudited financial results announcement made on August 17, 2020, the Company sold all of its investment in Beijing Yitian Xindong Network Technology Co., Ltd. ("Yitian Xindong" or "Tadu") in the second quarter of 2020 and the disposal of Tadu was qualified for reporting as a "discontinued operation" in the Company's financial statements. Accordingly, Tadu's results of operations have been excluded from the Company's results from continuing operations in the condensed consolidated statements of comprehensive income/(loss) and are presented in separate line items as discontinued operations for all prior periods. The related assets and liabilities associated with the discontinued operations in the prior year consolidated balance sheets were classified as assets/liabilities held for sale to provide the comparable financial information, and the financial information and non-GAAP financial information disclosed in this press release is presented on a continuing operations basis, unless otherwise specifically stated.

      REVENUES

      Total revenues in the fourth quarter of 2020 decreased by 9.5% to RMB362.2 million (US$55.5 million) from RMB400.4 million in the same period of 2019, which was primarily due to the negative impact of the COVID-19 outbreak.

      Net advertising revenues in the fourth quarter of 2020 decreased by 7.3% to RMB336.7 million (US$51.6 million) from RMB363.1 million in the same period of 2019. The decrease was primarily attributable to the negative impact of the COVID-19 outbreak.

      Paid services revenues[1] in the fourth quarter of 2020 decreased by 31.4% to RMB25.5 million (US$3.9 million) from RMB37.3 million in the same period of 2019. Revenues from paid contents in the fourth quarter of 2020 decreased by 46.6% to RMB11.2 million (US$1.7 million) from RMB20.9 million in the same period of 2019, which was mainly due to the tightening of rules and regulations on digital reading in China and in line with the broader market conditions reflecting the trend towards free online reading. Revenues from MVAS and games were small and had been declining for the past years. Revenues from others in the fourth quarter of 2020 increased by 31.2% to RMB10.9 million (US$1.7 million) from RMB8.3 million in the same period of 2019, which was mainly caused by the increase in revenues from E-commerce and online real estate related services.

      COST OF REVENUES

      Cost of revenues in the fourth quarter of 2020 decreased by 5.1% to RMB179.2 million (US$27.5 million) from RMB188.8 million in the same period of 2019. The decrease in cost of revenues was mainly due to the following:

      • Content and operational costs in the fourth quarter of 2020 decreased to RMB158.4 million (US$24.3 million) from RMB172.2 million in the same period of 2019, mainly due to the Company's strict cost control measures taken to enhance its operating efficiency in 2020. Share-based compensation included in the content and operational costs  in the fourth quarter of 2020 decreased to RMB0.2 million (US$0.03 million) from RMB1.1 million in the same period of 2019.

      Bandwidth costs in the fourth quarter of 2020 decreased to RMB13.9 million (US$2.1 million) from RMB14.9 million in the same period of 2019, mainly due to the adoption of more efficient cloud-based servers to replace local severs in 2020.

      The decrease was partially offset by the following:

      • Revenue sharing fees in the fourth quarter of 2020 increased to RMB6.9 million (US$1.1 million) from RMB1.7 million in the same period of 2019, primarily attributable to the increase in revenue sharing fees paid to channel partners.

      GROSS PROFIT

      Gross profit in the fourth quarter of 2020 decreased to RMB183.0 million (US$28.0 million) from RMB211.6 million in the same period of 2019. Gross margin in the fourth quarter of 2020 decreased to 50.5% as compared to 52.8% in the same period of 2019.

      To supplement the financial measures presented in accordance with the United States Generally Accepted Accounting Principles ("GAAP"), the Company has presented certain non-GAAP financial measures in this press release, which excludes the impact of certain reconciling items as stated in the "Use of Non-GAAP Financial Measures" section below. The related reconciliations to GAAP financial measures are presented in the accompanying "Reconciliations of Non-GAAP Results of Operation Measures to the Nearest Comparable GAAP Measures."

      Non-GAAP gross margin in the fourth quarter of 2020, which excluded share-based compensation, decreased to 50.6% from 53.1% in the same period of 2019.

      OPERATING EXPENSES OR GAINS AND LOSS FROM OPERATIONS

      Total operating expenses in the fourth quarter of 2020 decreased by 33.7% to RMB211.8 million (US$32.5 million) from RMB319.6 million in the same period of 2019, primarily attributable to the decrease in the Company's traffic acquisition expenses and the personnel-related expenses caused by the strict cost control measures taken to enhance its operating efficiency, which was partially offset by the impairment of goodwill for the reporting unit of Beijing Fenghuang Tianbo Network Technology Co., Ltd. ("Tianbo") recognized in the fourth quarter of 2020. The Company recognized an impairment of goodwill of RMB22.8 million (US$3.5 million) for the Tianbo reporting unit in the fourth quarter of 2020, mainly caused by the negative impact on Tianbo from both the COVID-19 outbreak in 2020 and the tightening of rules and regulations on real estate market in China as well as intensified industry competition. The impairment loss of goodwill was determined by quantitatively comparing the fair value of the Tianbo reporting unit to its carrying amounts, with the fair value of the Tianbo reporting unit determined based on the discounted cash flows of Tianbo. Share-based compensation included in operating expenses in the fourth quarter of 2020 was RMB2.5  million (US$0.4 million), as compared to RMB2.8 million in the same period of 2019.

      Loss from operations in the fourth quarter of 2020 was RMB28.8 million (US$4.4 million), improved from RMB108.1 million in the same period of 2019. Operating margin in the fourth quarter of 2020 was negative 8.0%, improved from negative 27.0% in the same period of 2019.

      Non-GAAP loss from operations in the fourth quarter of 2020, which excluded share-based compensation and impairment of goodwill, was RMB3.3 million (US$0.5 million), improved from RMB104.2 million in the same period of 2019. Non-GAAP operating margin in the fourth quarter of 2020, which excluded share-based compensation and impairment of goodwill, was negative 0.9%, improved from negative 26.0% in the same period of 2019.

      OTHER INCOME OR LOSS

      Other income or loss reflects net interest income, foreign currency exchange gain or loss, loss from equity method investments, changes in fair value of forward contract in relation to disposal of investments in Particle, gain on disposal of available-for-sale debt investments and others, net[2]. Total net other income in the fourth quarter of 2020 was RMB499.1 million (US$76.5 million), compared to RMB1,016.6 million in the same period of 2019.

      • Gain on disposal of available-for-sale debt investments in the fourth quarter of 2020 was RMB477.3 million (US$73.1 million), compared to RMB1,001.2 million in the same period of 2019, which represented the gain from the disposal of part of the Company's investments in Particle. The transaction contemplated by the share purchase agreement signed by the Company and Run Liang Tai Management Limited, or Run Liang Tai, and its designated entities (the "Buyers") in August 2020 under which the Company agreed to sell a total of 140,248,775 shares of Particle to the Buyers at a total purchase price of US$150 million and a per share purchase price of US$1.0695 was closed on October 19, 2020.
      • Net interest income in the fourth quarter of 2020 increased to RMB9.3 million (US$1.4 million) from RMB6.7 million in the same period of 2019, mainly caused by more investments in term deposits and short term investments in the fourth quarter of 2020.
      • Foreign currency exchange gain in the fourth quarter of 2020 was RMB3.9 million (US$0.6 million), compared to foreign currency exchange gain of RMB1.0 million in the same period of 2019.
      • Loss from equity method investments in the fourth quarter of 2020 was RMB0.2 million (US$0.03 million), compared to nil in the same period of 2019.
      • Changes in fair value of forward contract in relation to disposal of investments in Particle in the first quarter of 2020 was nil, compared to a gain of RMB4.4 million in the same period of 2019.
      • Others, net in the fourth quarter of 2020 increased to RMB8.8 million (US$1.4 million) from RMB3.3 million in the same period of 2019, mainly attributable to more government subsidies received in the fourth quarter of 2019.

      NET INCOME OR LOSS FROM CONTINUING OPERATIONS ATTRIBUTABLE TO PHOENIX NEW MEDIA LIMITED

      Net income from continuing operations attributable to Phoenix New Media Limited in the fourth quarter of 2020 was RMB454.8 million (US$69.7 million), compared to net income from continuing operations attributable to Phoenix New Media Limited of RMB902.5 million in the same period of 2019. Net margin from continuing operations in the fourth quarter of 2020 was 125.6%, compared to 225.4% in the same period of 2019. Net income from continuing operations per ordinary share in the fourth quarter of 2020 was RMB0.78 (US$0.12), compared to net income from continuing operations per ordinary share of RMB1.55 in the same period of 2019.

      Non-GAAP net loss from continuing operations attributable to Company in the fourth quarter of 2020, which excluded share-based compensation, changes in fair value of forward contract in relation to disposal of investments in Particle, loss from equity method investments, gain on disposal of available-for-sale debt investments and impairment of goodwill, was RMB8.2 million (US$1.3 million), compared to non-GAAP net loss from continuing operations attributable to the Company of RMB99.2 million in the same period of 2019. Non-GAAP net margin from continuing operations in the fourth quarter of 2020 was negative 2.3%, compared to negative 24.8% in the same period of 2019. Non-GAAP net loss from continuing operations per diluted ADS[3] in the fourth quarter of 2020 was RMB0.11 (US$0.02), compared to non-GAAP net loss from continuing operations per diluted ADS of RMB1.36 in the same period of 2019.

      For the fourth quarter of 2020, the Company's weighted average number of ADSs used in the computation of diluted net loss per ADS was 72,790,541. As of December 31, 2020, the Company had a total of 582,324,325 ordinary shares outstanding, or the equivalent of 72,790,541 ADSs.

      Full Year 2020 Financial Results

      REVENUES

      Total revenues in 2020 decreased by 9.0% to RMB1.21 billion (US$185.3 million) from RMB1.33 billion in 2019, primarily attributable to the negative impact of the COVID-19 outbreak.

      Net advertising revenues in 2020 decreased by 6.8% to RMB1.11 billion (US$170.6 million) from RMB1.20 billion in 2019, primarily due to the negative impact of the COVID-19 outbreak.

      Paid services revenues in 2020 decreased by 28.0% to RMB95.8 million (US$14.7 million) from RMB133.0 million in 2019, primarily attributable to the tightening of rules and regulations on digital reading in China and in line with the broader market conditions reflecting the trend towards free online reading.

      COST OF REVENUES

      Cost of revenues in 2020 decreased by 18.2% to RMB559.3 million (US$85.7 million) from RMB683.3 million in 2019, primarily attributable to the Company's strict cost control measures taken to enhance its operating efficiency in 2020. Share-based compensation included in cost of revenues in 2020 was RMB2.6 million (US$0.4 million) as compared to RMB5.2 million in 2019.

      Gross profit in 2020 increased slightly to RMB649.6 million (US$99.5 million) from RMB644.5 million in 2019. Gross margin in 2020 increased to 53.7% from 48.5% in 2019, mainly attributable to the Company's strict cost control measures taken to enhance its operating efficiency in 2020, as explained above.

      OPERATING EXPENSES OR GAINS AND LOSS FROM OPERATIONS

      Total operating expense in 2020 decreased to RMB752.1million (US$115.3million) from RMB1,000.5 million in 2019, primarily attributable to the decreases in both the Company's traffic acquisition expenses and the personnel-related expenses as a result of the strict cost control measures taken by the Company to enhance its operating efficiency in 2020. Share-based compensation included in operating expenses was RMB6.8 million (US$1.0 million) in 2020, compared to RMB6.7 million in 2019.

      Loss from operations in 2020 was RMB102.6 million (US$15.7 million), improved from RMB356.1 million in 2019. Operating margin in 2020 was negative 8.5%, improved from negative 26.8% in 2019.

      Non-GAAP loss from operations in 2020, which excluded share-based compensation and impairment of goodwill, was RMB70.4 million (US$10.8 million), improved from RMB344.3 million in 2019. Non-GAAP operating margin in 2020, which excluded share-based compensation and impairment of goodwill, was negative 5.8%, improved from negative 25.9% in 2019.

      NET INCOME OR LOSS FROM CONTINUING OPERATIONS ATTRIBUTABLE TO PHOENIX NEW MEDIA LIMITED

      Net income from continuing operations attributable to the Company in 2020 was RMB418.0 million (US$64.1 million), compared to net income from continuing operations attributable to the Company of RMB664.2 million in 2019. Net margin from continuing operations in 2020 was 34.6%, compared to 50.0% in 2019. Net income from continuing operations per diluted ordinary share in 2020 was RMB0.72 (US$0.11), compared to a net income from continuing operations per diluted ordinary share of RMB1.14 in 2019.

      Non-GAAP net loss from continuing operations attributable to the Company in the fiscal year of 2020, which excluded share-based compensation, loss/(income) from equity method investments, changes in fair value of forward contract in relation to disposal of investments in Particle, changes in fair value of loan related to co-sale of Particle shares, gain on disposal of available-for-sale debt investments, impairment of available-for-sale debt investment and impairment of goodwill, was RMB33.7 million (US$5.2 million), compared to non-GAAP net loss from continuing operations attributable to the Company of RMB326.1 million in 2019. Non-GAAP net margin from continuing operations in the fiscal year of 2020 was negative 2.8%, improved from negative 24.6% in 2019. Non-GAAP net loss from continuing operations per diluted ADS in 2020 was RMB0.46 (US$0.07), improved from non-GAAP net loss from continuing operations per diluted ADS of RMB4.48 in 2019.

      CERTAIN BALANCE SHEET ITEMS

      As of December 31, 2020, the Company's cash and cash equivalents, term deposits and short term investments and restricted cash were RMB1.67 billion (US$255.8 million).

      The Company's investments in Particle were recorded as available-for sale debt investments in the balance sheet. The fair value of the Company's available-for-sale debt investments in Particle decreased from RMB1,061.3 million as of September 30, 2020 to RMB30.7 million (US$4.7 million) as of December 31, 2020, as the share transfer transaction between the Company and the Buyers was closed on October 19, 2020 and the available-for-sale debt investments as of December 31, 2020 only included the 4,584,209 series D1 preferred shares of Particle still held by the Company. The fair value of the investments in Particle as of December 31, 2020 was determined based on a valuation technique under the market approach, known as the guideline company method.

      Business Outlook

      For the first quarter of 2021, the Company expects its total revenues to be between RMB210.2 million and RMB230.2 million; net advertising revenues are expected to be between RMB192.0 million and RMB207.0 million; and paid services revenues are expected to be between RMB18.2 million and RMB23.2 million.

      All of the above forecasts reflect the Company's management's current and preliminary view, which is subject to change and substantial uncertainty, particularly in view of the potential impact of the COVID-19, the effects of which are difficult to analyse and predict.

      Conference Call Information

      The Company will hold a conference call at 9:00 p.m. U.S. Eastern Time on March 15, 2021, (March 16, 2021 at 9:00 a.m. Beijing/Hong Kong time) to discuss its fourth quarter and fiscal year 2020 unaudited financial results and operating performance.

      To participate in the call, please use the dial-in numbers and conference ID below:

      International:

      +65 67135090

      Mainland China:

      4006208038

      Hong Kong:

      +852 30186771

      United States:

      +1 8456750437

      United Kingdom:

      +44 2036214779

      Australia:

      +61 290833212

      Conference ID:

      8338423

      A replay of the call will be available through March 23, 2021, by using the dial-in numbers and conference ID below:

      International:

      +61 2 8199 0299

      Mainland China:

      4006322162

      Hong Kong:

      +852 30512780

      United States:

      +1 646 254 3697

      Conference ID:

      8338423

      A live and archived webcast of the conference call will also be available at the Company's investor relations website at http://ir.ifeng.com.

      Use of Non-GAAP Financial Measures

      To supplement the consolidated financial statements presented in accordance with the United States Generally Accepted Accounting Principles ("GAAP"), Phoenix New Media Limited uses non-GAAP gross profit, non-GAAP gross margin, non-GAAP income or loss from operations, non-GAAP operating margin, non-GAAP net income or loss attributable to Phoenix New Media Limited, non-GAAP net margin and non-GAAP net income or loss per diluted ADS, each of which is a non-GAAP financial measure. Non-GAAP gross profit is gross profit excluding share-based compensation. Non-GAAP gross margin is non-GAAP gross profit divided by total revenues. Non-GAAP income or loss from operations is income or loss from operations excluding share-based compensation and impairment of goodwill. Non-GAAP operating margin is non-GAAP income or loss from operations divided by total revenues. Non-GAAP net income or loss attributable to Phoenix New Media Limited is net income or loss attributable to Phoenix New Media Limited excluding share-based compensation, income or loss from equity method investments, net of impairments, gain on disposal of available-for-sale debt investments, changes in fair value of forward contract in relation to disposal of investments in Particle, impairment of goodwill, impairment of available-for-sale debt investments and changes in fair value of loan related to co-sale of Particle shares. Non-GAAP net margin is non-GAAP net income or loss attributable to Phoenix New Media Limited divided by total revenues. Non-GAAP net income or loss per diluted ADS is non-GAAP net income or loss attributable to Phoenix New Media Limited divided by weighted average number of diluted ADSs. The Company believes that separate analysis and exclusion of the aforementioned non-GAAP to GAAP reconciling items add clarity to the constituent parts of its performance. The Company reviews these non-GAAP financial measures together with the related GAAP financial measures to obtain a better understanding of its operating performance. It uses these non-GAAP financial measures for planning, forecasting and measuring results against the forecast. The Company believes that using these non-GAAP financial measures to evaluate its business allows both management and investors to assess the Company's performance against its competitors and ultimately monitor its capacity to generate returns for investors. The Company also believes that these non-GAAP financial measures are useful supplemental information for investors and analysts to assess its operating performance without the effect of items like share-based compensation, income or loss from equity method investments, net of impairments, which have been and will continue to be significant recurring items, and without the effect of gain on disposal of available-for-sale debt investments, changes in fair value of forward contract in relation to disposal of investments in Particle, impairment of goodwill, impairment of available-for-sale debt investments and changes in fair value of loan related to co-sale of Particle shares, which have been significant and one-time items. However, the use of these non-GAAP financial measures has material limitations as an analytical tool. One of the limitations of using these non-GAAP financial measures is that they do not include all items that impact the Company's gross profit, income or loss from operations and net income or loss attributable to Phoenix New Media Limited for the period. In addition, because these non-GAAP financial measures are not calculated in the same manner by all companies, they may not be comparable to other similarly titled measures used by other companies. In light of the foregoing limitations, you should not consider these non-GAAP financial measures in isolation from, or as an alternative to, the financial measures prepared in accordance with GAAP.

      Exchange Rate

      This announcement contains translations of certain RMB amounts into U.S. dollars ("USD") at specified rates solely for the convenience of the reader. Unless otherwise stated, all translations from RMB to USD were made at the rate of RMB6.5250 to US$1.00, the noon buying rate in effect on December 31, 2020, in the H.10 statistical release of the Federal Reserve Board. The Company makes no representation that the RMB or USD amounts referred could be converted into USD or RMB, as the case may be, at any particular rate or at all. For analytical presentation, all percentages are calculated using the numbers presented in the financial statements contained in this earnings release.

      About Phoenix New Media Limited

      Phoenix New Media Limited (NYSE: FENG) is a leading new media company providing premium content on an integrated Internet platform, including PC and mobile, in China. Having originated from a leading global Chinese language TV network based in Hong Kong, Phoenix TV, the Company enables consumers to access professional news and other quality information and share user-generated content on the Internet through their PCs and mobile devices. Phoenix New Media's platform includes its PC channel, consisting of ifeng.com website, which comprises interest-based verticals and interactive services; its mobile channel, consisting of mobile news applications, mobile video application, digital reading applications and mobile Internet website; and its operations with the telecom operators that provides mobile value-added services.

      Safe Harbor Statement

      This announcement contains forward−looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward−looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates" and similar statements. Among other things, the business outlook and quotations from management in this announcement, as well as Phoenix New Media's strategic and operational plans, contain forward−looking statements. Phoenix New Media may also make written or oral forward−looking statements in its periodic reports to the U.S. Securities and Exchange Commission ("SEC") on Forms 20−F and 6−K, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about Phoenix New Media's beliefs and expectations, are forward−looking statements. Forward−looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward−looking statement, including but not limited to the following: the Company's goals and strategies; the Company's future business development, financial condition and results of operations; the expected growth of online and mobile advertising, online video and mobile paid services markets in China; the Company's reliance on online and mobile advertising and MVAS for a majority of its total revenues; the Company's expectations regarding demand for and market acceptance of its services; the Company's expectations regarding maintaining and strengthening its relationships with advertisers, partners and customers; the Company's investment plans and strategies, fluctuations in the Company's quarterly operating results; the Company's plans to enhance its user experience, infrastructure and services offerings; the Company's reliance on mobile operators in China to provide most of its MVAS; changes by mobile operators in China to their policies for MVAS; competition in its industry in China; relevant government policies and regulations relating to the Company; and the effects of the COVID-19 on the economy in China in general and on the Company's business in particular. Further information regarding these and other risks is included in the Company's filings with the SEC, including its registration statement on Form F−1, as amended, and its annual reports on Form 20−F. All information provided in this press release and in the attachments is as of the date of this press release, and Phoenix New Media does not undertake any obligation to update any forward−looking statement, except as required under applicable law.

      For investor and media inquiries please contact:

      Phoenix New Media Limited
      Qing Liu
      Email: [email protected] 
      ICR, Inc.
      Jack Wang
      Tel: +1 (646) 405-4883
      Email: [email protected]

      Phoenix New Media Limited
      Condensed Consolidated Balance Sheets
      (Amounts in thousands)



      December 31,



      December 31,



      December 31,




      2019



      2020



      2020




      RMB



      RMB



      US$




      Audited



      Unaudited



      Unaudited


      ASSETS













      Current assets:













      Cash and cash equivalents



      310,876




      357,796




      54,835


      Term deposits and short term investments



      1,271,889




      1,280,033




      196,174


      Restricted cash



      66,234




      31,039




      4,757


      Accounts receivable, net



      609,627




      675,616




      103,543


      Amounts due from related parties



      56,653




      32,587




      4,994


      Prepayment and other current assets



      57,391




      42,846




      6,565


      Assets held for sale



      184,032




      -




      -


      Total current assets



      2,556,702




      2,419,917




      370,868


      Non-current assets:













      Property and equipment, net



      97,357




      62,649




      9,601


      Intangible assets, net



      13,633




      12,396




      1,900


      Goodwill



      22,786




      -




      -


      Available-for-sale debt investments



      2,014,537




      36,662




      5,619


      Equity investments, net



      13,237




      94,821




      14,532


      Deferred tax assets



      73,688




      86,867




      13,313


      Operating lease right-of- use assets, net



      84,550




      49,487




      7,584


      Other non-current assets



      19,859




      9,753




      1,495


      Assets held for sale



      429,468




      -




      -


      Total non-current assets



      2,769,115




      352,635




      54,044


      Total assets



      5,325,817




      2,772,552




      424,912


      LIABILITIES AND SHAREHOLDERS' EQUITY













      Current liabilities:













      Accounts payable



      249,018




      221,203




      33,901


      Amounts due to related parties



      34,155




      34,420




      5,275


      Advances from customers



      46,172




      38,835




      5,952


      Taxes payable



      287,765




      402,610




      61,703


      Salary and welfare payable



      157,784




      156,599




      24,000


      Deposits in relation to future disposal of investment
      in Particle



      355,212




      -




      -


      Accrued expenses and other current liabilities



      274,122




      172,376




      26,417


      Operating lease liabilities



      37,874




      36,370




      5,574


      Liabilities held for sale



      63,341




      -




      -


      Total current liabilities



      1,505,443




      1,062,413




      162,822


      Non-current liabilities:













      Deferred tax liabilities



      192,142




      1,312




      201


      Long-term liabilities



      27,612




      28,182




      4,319


      Operating lease liabilities



      49,929




      16,672




      2,555


      Liabilities held for sale



      5,676




      -




      -


      Total non-current liabilities



      275,359




      46,166




      7,075


      Total liabilities



      1,780,802




      1,108,579




      169,897


      Shareholders' equity:













      Phoenix New Media Limited shareholders' equity:













      Class A ordinary shares



      17,499




      17,499




      2,682


      Class B ordinary shares



      22,053




      22,053




      3,380


      Additional paid-in capital



      1,611,484




      1,620,580




      248,365


      Statutory reserves



      88,583




      92,017




      14,102


      Retained earnings



      186,324




      (88,191)




      (13,516)


      Accumulated other comprehensive income



      1,405,808




      (28,214)




      (4,324)


      Total Phoenix New Media Limited shareholders' equity



      3,331,751




      1,635,744




      250,689


      Noncontrolling interests



      213,264




      28,229




      4,326


      Total shareholders' equity



      3,545,015




      1,663,973




      255,015


      Total liabilities and shareholders' equity



      5,325,817




      2,772,552




      424,912



      Phoenix New Media Limited
      Condensed Consolidated Statements of Comprehensive Income/(loss)
      (Amounts in thousands, except for number of shares and per share (or ADS) data)


      Three Months Ended



      Twelve Months Ended



      December 31,



      September 30,



      December 31,



      December 31,



      December 31,



      December 31,



      December 31,



      2019



      2020



      2020



      2020



      2019



      2020



      2020



      RMB



      RMB



      RMB



      US$



      RMB



      RMB



      US$


      Revenues:




























               Net advertising revenues


      363,114




      281,308




      336,653




      51,594




      1,194,761




      1,113,017




      170,577


               Paid service revenues


      37,259




      21,681




      25,546




      3,915




      133,020




      95,828




      14,686


      Total revenues


      400,373




      302,989




      362,199




      55,509




      1,327,781




      1,208,845




      185,263


               Cost of revenues


      (188,819)




      (150,036)




      (179,224)




      (27,467)




      (683,330)




      (559,286)




      (85,714)


      Gross profit


      211,554




      152,953




      182,975




      28,042




      644,451




      649,559




      99,549


      Operating expenses:




























               Sales and marketing expenses


      (160,581)




      (64,899)




      (75,660)




      (11,595)




      (541,772)




      (279,429)




      (42,824)


               General and administrative expenses


      (103,241)




      (74,782)




      (70,716)




      (10,838)




      (242,047)




      (277,931)




      (42,595)


               Technology and product development expenses


      (55,816)




      (41,706)




      (42,617)




      (6,531)




      (216,741)




      (171,989)




      (26,358)


               Impairment of goodwill


      -




      -




      (22,786)




      (3,492)




      -




      (22,786)




      (3,492)


      Total operating expenses


      (319,638)




      (181,387)




      (211,779)




      (32,456)




      (1,000,560)




      (752,135)




      (115,269)


      Loss from operations


      (108,084)




      (28,434)




      (28,804)




      (4,414)




      (356,109)




      (102,576)




      (15,720)


      Other income/(loss):




























               Interest income, net


      6,673




      14,792




      9,309




      1,427




      22,721




      35,421




      5,429


               Foreign currency exchange gain


      1,003




      3,218




      3,921




      601




      7,892




      5,494




      842


               Income/(loss) from equity method investments


      -




      6,013




      (179)




      (27)




      (3,447)




      5,598




      858


               Impairment of available-for-sale debt investments


      -




      (2,000)




      -




      -




      -




      (2,000)




      (307)


               Gain on disposal of available-for-sale debt investments*


      1,001,181




      -




      477,254




      73,142




      1,001,181




      477,254




      73,142


               Changes in fair value of loan related to

                  co-sale of Particle shares


      -




      (4,486)




      -




      -




      -




      (24,535)




      (3,760)


               Changes in fair value of forward contract in

                 relation to disposal of investments in Particle


      4,441




      -




      -




      -




      4,441




      16,085




      2,465


               Others, net


      3,351




      13,360




      8,770




      1,343




      15,031




      35,881




      5,499


      Income from continuing operations before income

        taxes


      908,565




      2,463




      470,271




      72,072




      691,710




      446,622




      68,448


                Income tax expense


      (3,349)




      (1,725)




      (14,793)




      (2,267)




      (21,950)




      (18,977)




      (2,909)


      Net income from continuing operations


      905,216




      738




      455,478




      69,805




      669,760




      427,645




      65,539


      Net income/(loss) from discontinued operations, net of income taxes


      15,360




      -




      -




      -




      54,242




      (62,366)




      (9,558)


      Net income


      920,576




      738




      455,478




      69,805




      724,002




      365,279




      55,981


      Net (income)/loss attributable to noncontrolling

        interests:




























               Net (income) from continuing operations

                  attributable to noncontrolling interests


      (2,692)




      (1,687)




      (700)




      (107)




      (5,564)




      (9,669)




      (1,482)


               Net (income)/loss from discontinued operations

                  attributable to noncontrolling interests


      (6,130)




      -




      -




      -




      9,391




      24,759




      3,795


           Net (income)/loss attributable to noncontrolling

             interests


      (8,822)




      (1,687)




      (700)




      (107)




      3,827




      15,090




      2,313


      Net income/(loss) attributable to Phoenix New

        Media Limited:




























              Net income/(loss) from continuing operations

                attributable to Phoenix New Media Limited


      902,524




      (949)




      454,778




      69,698




      664,196




      417,976




      64,058


              Net income/(loss) from discontinued operations

                attributable to Phoenix New Media Limited


      9,230




      -




      -




      -




      63,633




      (37,607)




      (5,764)


           Net income/(loss) attributable to Phoenix New

             Media Limited


      911,754




      (949)




      454,778




      69,698




      727,829




      380,369




      58,294


      Net income


      920,576




      738




      455,478




      69,805




      724,002




      365,279




      55,981


               Other comprehensive income/(loss), net of tax: fair

                  value remeasurement for available-for-sale

                  investments


      191,511




      1,598




      (2,736)




      (419)




      1,188,762




      (887,248)




      (135,977)


               Other comprehensive loss, net of tax: reclassification

                  adjustment for disposal of  available-for-sale debt

                  investments


      (1,008,795)




      -




      (491,197)




      (75,279)




      (1,008,795)




      (491,197)




      (75,279)


               Other comprehensive (loss)/income, net of tax:

                 foreign currency translation adjustment


      (31,312)




      (43,077)




      (41,326)




      (6,333)




      37,483




      (55,577)




      (8,517)


      Comprehensive income/(loss)


      71,980




      (40,741)




      (79,781)




      (12,226)




      941,452




      (1,068,743)




      (163,792)


               Comprehensive (income)/loss attributable to

                 noncontrolling interests


      (8,822)




      (1,687)




      (700)




      (107)




      3,827




      15,090




      2,313


      Comprehensive income/(loss)  attributable to

        Phoenix New Media Limited


      63,158




      (42,428)




      (80,481)




      (12,333)




      945,279




      (1,053,653)




      (161,479)


      Basic net income/(loss) per Class A and Class B

        ordinary share:




























                    -Continuing operations


      1.55




      -




      0.78




      0.12




      1.14




      0.72




      0.11


                    -Discontinued operations


      0.02




      -




      -




      -




      0.11




      (0.07)




      (0.01)


              Basic net income/(loss) per Class A and

                 Class B ordinary share


      1.57




      -




      0.78




      0.12




      1.25




      0.65




      0.10


      Diluted net income/(loss) per Class A

        and Class B ordinary share:




























                    -Continuing operations


      1.55




      -




      0.78




      0.12




      1.14




      0.72




      0.11


                    -Discontinued operations


      0.02




      -




      -




      -




      0.11




      (0.07)




      (0.01)


      Diluted net income/(loss) per Class A

        and Class B ordinary share


      1.57




      -




      0.78




      0.12




      1.25




      0.65




      0.10


      Basic income/(loss) per ADS (1 ADS

        represents 8 Class A ordinary shares):




























                    -Continuing operations


      12.40




      (0.01)




      6.25




      0.96




      9.13




      5.74




      0.88


                    -Discontinued operations


      0.13




      -




      -




      -




      0.87




      (0.51)




      (0.08)


              Basic net income/(loss) per ADS (1 ADS

                represents 8 Class A ordinary shares)


      12.53




      (0.01)




      6.25




      0.96




      10.00




      5.23




      0.80


      Diluted net income/(loss) per ADS (1 ADS

        represents 8 Class A ordinary shares):




























                    -Continuing operations


      12.40




      (0.01)




      6.25




      0.96




      9.13




      5.74




      0.88


                    -Discontinued operations


      0.13




      -




      -




      -




      0.87




      (0.51)




      (0.08)


               Diluted net income/(loss) per ADS (1 ADS

                 represents 8 Class A ordinary shares)


      12.53




      (0.01)




      6.25




      0.96




      10.00




      5.23




      0.80


      Weighted average number of Class A and Class B

        ordinary shares used in computing net income/(loss) per

        share:




























               Basic


      582,324,325




      582,324,325




      582,324,325




      582,324,325




      582,275,800




      582,324,325




      582,324,325


               Diluted


      582,324,325




      582,324,325




      582,324,325




      582,324,325




      582,275,800




      582,324,325




      582,324,325


      * The gain on disposal of available-for-sale debt investments had been net of accrued PRC withholding tax, which was calculated based on 10% of the gain recognized from the disposal of available-for-sale debt investments in Particle, with any relevant tax adjustments if applicable, as regulated by the Public Notice on Several Issues regarding Enterprise Income Tax for Indirect Property Transfer by Non-resident Enterprises, or SAT Circular 7, issued on February 3, 2015, and the Public Notice Regarding Issues Concerning the Withholding of Non-resident Enterprise Income Tax at Source, or SAT Public Notice 37, issued on October 17, 2017. The accrued withholding tax may vary with the actual withholding tax to be paid in the future. The difference between the currently calculated withholding tax and the actual withholding tax to be paid will be recognized as gain or loss on disposal of available-for-sale debt investments in the period when the Company actually settles the withholding tax with the tax authorities in PRC.

      Phoenix New Media Limited
      Condensed Segments Information
      (Amounts in thousands)


      Three Months Ended



      Twelve Months Ended



      December 31,



      September 30,



      December 31,



      December 31,



      December 31,



      December 31,



      December 31,



      2019



      2020



      2020



      2020



      2019



      2020



      2020



      RMB



      RMB



      RMB



      US$



      RMB



      RMB



      US$



      Unaudited



      Unaudited



      Unaudited



      Unaudited



      Audited*



      Unaudited



      Unaudited


      Revenues:




























      Net advertising service


      363,114




      281,308




      336,653




      51,594




      1,194,761




      1,113,017




      170,577


      Paid services


      37,259




      21,681




      25,546




      3,915




      133,020




      95,828




      14,686


      Total revenues


      400,373




      302,989




      362,199




      55,509




      1,327,781




      1,208,845




      185,263


      Cost of revenues




























      Net advertising service


      181,057




      143,463




      165,581




      25,376




      623,787




      523,813




      80,278


      Paid services


      7,762




      6,573




      13,643




      2,091




      59,543




      35,473




      5,436


      Total cost of revenues


      188,819




      150,036




      179,224




      27,467




      683,330




      559,286




      85,714


      Gross profit




























      Net advertising service


      182,057




      137,845




      171,072




      26,218




      570,974




      589,204




      90,299


      Paid services


      29,497




      15,108




      11,903




      1,824




      73,477




      60,355




      9,250


      Total gross profit


      211,554




      152,953




      182,975




      28,042




      644,451




      649,559




      99,549



      Phoenix New Media Limited
      Condensed Information of Cost of Revenues
      (Amounts in thousands)


      Three Months Ended



      Twelve Months Ended



      December 31,



      September 30,



      December 31,



      December 31,



      December 31,



      December 31,



      December 31,



      2019



      2020



      2020



      2020



      2019



      2020



      2020



      RMB



      RMB



      RMB



      US$



      RMB



      RMB



      US$



      Unaudited



      Unaudited



      Unaudited



      Unaudited



      Audited*



      Unaudited



      Unaudited


      Revenue sharing fees


      1,761




      6,026




      6,897




      1,057




      25,157




      19,550




      2,996


      Content and operational costs


      172,152




      129,749




      158,458




      24,284




      603,573




      482,641




      73,968


      Bandwidth costs


      14,906




      14,261




      13,869




      2,126




      54,600




      57,095




      8,750


      Total cost of revenues


      188,819




      150,036




      179,224




      27,467




      683,330




      559,286




      85,714


       

       

      Reconciliations of Non-GAAP Results of Operations Measures to the Nearest Comparable GAAP Measures

      (Amounts in thousands, except for number of ADSs and per ADS data)




















      Three Months Ended December 31, 2019


      Three Months Ended September 30, 2020


      Three Months Ended December 31, 2020


      GAAP


      Non-GAAP
      Adjustments


      Non-
      GAAP


      GAAP


      Non-GAAP
      Adjustments


      Non-
      GAAP


      GAAP


      Non-GAAP
      Adjustments


      Non-
      GAAP


      RMB


      RMB


      RMB


      RMB


      RMB


      RMB


      RMB


      RMB


      RMB


      Unaudited


      Unaudited


      Unaudited


      Unaudited


      Unaudited


      Unaudited


      Unaudited


      Unaudited


      Unaudited

      Gross profit

      211,554


      1,074

      (1)

      212,628


      152,953


      401

      (1)

      153,354


      182,975


      229

      (1)

      183,204

      Gross margin

      52.8%




      53.1%


      50.5%




      50.6%


      50.5%




      50.6%




      3,928

      (1)





      1,758

      (1)





      2,734

      (1)





      -

      (2)





      -

      (2)





      22,786

      (2)


      Loss from operations

      (108,084)


      3,928


      (104,156)


      (28,434)


      1,758


      (26,676)


      (28,804)


      25,520


      (3,284)

      Operating margin

      (27.0)%




      (26.0)%


      (9.4)%




      (8.8)%


      (8.0)%




      (0.9)%




      3,928

      (1)





      1,758

      (1)





      2,734

      (1)





      -

      (2)





      -

      (2)





      22,786

      (2)





      -

      (3)





      (6,013)

      (3)





      179

      (3)





      (1,143,755)

      (4)





      -

      (4)





      (573,860)

      (4)





      (4,441)

      (5)





      -

      (5)





      -

      (5)





      -

      (6)





      4,486

      (6)





      -

      (6)





      -

      (7)





      2,000

      (7)





      -

      (7)





      -

      (8)





      -

      (8)





      (11,393)

      (8)





      142,574

      (9)





      -

      (9)





      96,606

      (9)


      Net income/(loss) attributable
         to Phoenix New
         Media Limited

      902,524


      (1,001,694)


      (99,170)


      (949)


      2,231


      1,282


      454,778


      (462,948)


      (8,170)

      Net margin

      225.4%




      (24.8)%


      (0.3)%




      0.4%


      125.6%




      (2.3)%

      Net income/(loss) per
         ADS-diluted

      12.40




      (1.36)


      (0.01)




      0.02


      6.25




      (0.11)

      Weighted average number
         of ADSs used in computing
         diluted net income/(loss) per ADS

      72,790,541




      72,790,541


      72,790,541




      72,790,541


      72,790,541




      72,790,541

      (1)  Share-based compensation
      (2)  Impairment of goodwill  
      (3)  (Income)/loss from equity method investments
      (4)  Gain on disposal of available-for-sale debt investments
      (5)  Changes in fair value of forward contract in relation to disposal of investments in Particle
      (6)  Changes in fair value of loan related to co-sale of Particle shares
      (7)  Impairment of available-for-sale debt investments
      (8)  Loss attributable to noncontrolling interest related to item (2) 
      (9)  Accrued withholding taxes of item (4). Other non-GAAP to GAAP reconciling items have no income tax effect.

      Reconciliations of Non-GAAP Results of Operations Measures to the Nearest Comparable GAAP Measures

      (Amounts in thousands, except for number of ADSs and per ADS data)














      Twelve Months Ended December 31, 2019


      Twelve Months Ended December 31, 2020














      GAAP


      Non-GAAP
      Adjustments


      Non-
      GAAP


      GAAP


      Non-GAAP
      Adjustments


      Non-
      GAAP


      RMB


      RMB


      RMB


      RMB


      RMB


      RMB


      Unaudited


      Unaudited


      Unaudited


      Unaudited


      Unaudited


      Unaudited

      Gross profit

      644,451


      5,173

      (1)

      649,624


      649,559


      2,613

      (1)

      652,172

      Gross margin

      48.5%




      48.9%


      53.7%




      54.0%




      11,859

      (1)





      9,383

      (1)





      -

      (2)





      22,786

      (2)


      Loss from operations

      (356,109)


      11,859


      (344,250)


      (102,576)


      32,169


      (70,407)

      Operating margin

      (26.8)%




      (25.9)%


      (8.5)%




      (5.8)%




      11,859

      (1)





      9,383

      (1)





      -

      (2)





      22,786

      (2)





      3,447

      (3)





      (5,598)

      (3)





      (1,143,755)

      (4)





      (573,860)

      (4)





      (4,441)

      (5)





      (16,085)

      (5)





      -

      (6)





      24,535

      (6)





      -

      (7)





      2,000

      (7)





      -

      (8)





      (11,393)

      (8)





      142,574

      (9)





      96,606

      (9)


      Net income/(loss) attributable to Phoenix New

      Media Limited

      664,196


      (990,316)


      (326,120)


      417,976


      (451,626)


      (33,650)

      Net margin

      50.0%




      (24.6)%


      34.6%




      (2.8)%

      Net income/(loss) per ADS-diluted

      9.13




      (4.48)


      5.74




      (0.46)

      Weighted average number of ADSs used in computing diluted net income/(loss) per ADS

      72,784,475




      72,784,475


      72,790,541




      72,790,541

      (1)  Share-based compensation
      (2)  Impairment of goodwill  
      (3)  Loss/(income) from equity method investments
      (4)  Gain on disposal of available-for-sale debt investments
      (5)  Changes in fair value of forward contract in relation to disposal of investments in Particle
      (6)  Changes in fair value of loan related to co-sale of Particle shares
      (7)  Impairment of available-for-sale debt investments
      (8)  Loss attributable to noncontrolling interest related to item (2) 
      (9)  Accrued withholding taxes of item (4). Other non-GAAP to GAAP reconciling items have no income tax effect.



      [1]       Paid services revenues comprise of (i) revenues from paid contents excluding those from Tadu, which includes digital reading, audio books, paid videos, and other content-related sales activities, (ii) revenues from games, which includes web-based games and mobile games, (iii) revenues from MVAS, and (iv) revenues from others.

      [2] "Others, net" primarily consists of government subsidies and litigation loss provisions.

      [3] "ADS" means American Depositary Share of the Company. Each ADS represents eight Class A ordinary shares of the Company.

      SOURCE Phoenix New Media Limited

      Modal title

      Contact PR Newswire

      • Call PR Newswire at 888-776-0942
        from 8 AM - 9 PM ET
      • Chat with an Expert
      • General Inquiries
      • Editorial Bureaus
      • Partnerships
      • Media Inquiries
      • Worldwide Offices

      Products

      • Explore Our Platform
      • Plan Campaigns
      • Create with AI
      • Distribute Press Releases
      • Report Results
      • Amplify Content

      About

      • About PR Newswire
      • About Cision
      • Careers
      • Accessibility Statement
      • APAC
      • APAC - Simplified Chinese
      • APAC - Traditional Chinese
      • Brazil
      • Canada
      • Czech
      • Denmark
      • Finland
      • France
      • Germany
      • India
      • Indonesia
      • Israel
      • Italy
      • Japan
      • Korea
      • Mexico
      • Middle East
      • Middle East - Arabic
      • Netherlands
      • Norway
      • Poland
      • Portugal
      • Russia
      • Slovakia
      • Spain
      • Sweden
      • United Kingdom
      • Vietnam

      My Services

      • All New Releases
      • Platform Login
      • Data Privacy

      Do not sell or share my personal information:

      • Submit via [email protected] 
      • Call Privacy toll-free: 877-297-8921

      Contact PR Newswire

      Products

      About

      My Services
      • All News Releases
      • Platform Login
      • ProfNet
      Call PR Newswire at
      888-776-0942
      • Terms of Use
      • Privacy Policy
      • Information Security Policy
      • Site Map
      • RSS
      • Cookies
      Copyright © 2026 Cision US Inc.