Photo Book Depicts Coming of Age for Teenage Pop Culture Photographer

Dec 02, 2010, 08:00 ET from Seventy Seven Press, LLC

LOS ANGELES, Dec. 2, 2010 /PRNewswire/ -- Iconic seventies photographer Brad Elterman has published a new volume featuring fifty-five black & white and color versions of his iconic images.  Elterman had the incredible good fortune of arriving on the pop culture scene in 1974 as a teenager with a camera around his neck.  He captured hundreds of legendary images of the kind most photographers can only dream.  Like It Was Yesterday curates shockingly candid, under-produced portraits of larger-than-life personalities like Michael Jackson, Madonna, Frank Sinatra, Joan Jett, Phil Spector, Joey Ramone and Muhammad Ali into a seventy-two page work of art.      

"Brad's photos provide a rare, often raunchy glimpse into a rock and roll history where it seems Brad is always at the right place at the right time, camera ready.  There is even a photo of Dylan posing with a young Deniro at The Roxy in 1976!  There might be a better chance of quadruplet albinos being born under a solar eclipse, than a cosmic opportunity like that happening again in a young photographer's career." – DiscoSalt

The book begins with a raucous image of an anonymous topless woman dancing at a Hollywood pool party, and ends with an intimate shot of Elterman's mother speaking to Andy Warhol.  The pages in between tell the story of celebrity in the 1970s and 1980s.   But not in the slick, censored way stars are usually portrayed.  Elterman's photographs aren't hindered by publicists or Photoshop.  The shots of Sex-Pistol Steve Jones, naked in a pool and clutching his member, and Joan Jett and Sandy West eating fries on the Santa Monica pier are unadulterated and unabashed: they are the real deal.

Elterman was an early trendsetter on the scene, and his raw photographic style is all the rage today.  After a two-decade break, the tanned, big-haired adonis of the seventies is back shooting photos of today's pop culture.  Film camera in hand, he is immortalizing a new generation of stars, freezing their essence in time the same way he does within the pages of Like It Was Yesterday.  

"Today I do photo sessions with subjects who project an element of coolness, where I can achieve a raw, but still elegant photograph.  Young participants of pop culture today are a bit mesmerized by my early work, and that makes all of this so gratifying for me." – Elterman.  

A run of 500 limited edition, signed copies of Like It Was Yesterday releases December 2, 2010.  Seventy-two pages, fifty-five photographs, $100.  Designed by Garland Lyn.  Published by Seventy Seven Press, LLC.  Printed by Toppan of Japan.  

Book signing from 6-9 PM  on December 2, 2010 at LEADAPRON (8445 Melrose Place, Los Angeles, CA 90069 – 323.782.1888).

SOURCE Seventy Seven Press, LLC



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