Phusion Projects Expands Relationship with Advantage Sales and Marketing

Jun 06, 2013, 09:00 ET from Phusion Projects, LLC

CHICAGO, June 6, 2013 /PRNewswire/ -- Phusion Projects, LLC announced that it has expanded its relationship with Advantage Sales and Marketing LLC (ASM), a consumer packaged goods sales and marketing agency. ASM brings advanced capabilities, retail insights and, most importantly, scale that will aid in Phusion's continued brand growth. Phusion is the first alcohol company to collaborate nationally with ASM, which will promote the company's Four Loko, Island Squeeze and Moskato Life brands.


"Advantage will increase Phusion's ability to penetrate the alcohol beverage industry and introduce and promote our products to a greater range within the industry," said Robbie Farquharson, vice president of national accounts at Phusion Projects. "Through our current relationship with ASM, we have been able to gain key incremental promotional support and achieve significant brand growth for our Island Squeeze and Moskato Life products in major grocery, drug, mass merchant and dollar chains. We look forward to exploring new innovation with key retailers in the coming months."

"We are excited to expand the promotion of Phusion's brands and to bring our history of building value to this growing, innovative company," said Marcel Durand, general manager of Advantage Beverage Solutions Division of ASM. "Our company is experienced in developing customized marketing and promotion solutions, and our expertise will benefit Phusion's national brand growth."

The expanded relationship gives Phusion access to the most comprehensive category management and retail insight tools in the alcohol beverage industry. "This enables us to expand our leadership role in the progressive adult beverage segment," said Jim Sloan, executive vice president of Phusion Projects.

To learn more about Phusion Projects, visit

About Phusion Projects
Phusion Projects, LLC is a Chicago-based, multi-brand alcoholic beverage company that sells its products – including Four LokoPoco Loko, Earthquake, Moskato Life and Island Squeeze – in the U.S. and Canada. From the company's inception, Phusion Projects has been committed to making contributions to communities, operating as a responsible member of the alcoholic beverage industry and setting unmatched standards in this regard. To learn more about Phusion Projects and its commitment to responsible drinking, please visit In addition, we encourage you to learn the facts about Four Loko at

About Advantage Sales and Marketing LLC
Founded in 1987, Advantage Sales and Marketing (ASM) is a premier sales and marketing agency committed to building brand value for our clients and customers. ASM's customized sales and marketing solutions include headquarter sales, retail merchandising and marketing services, specializing in client and customer events, publications and assisted-selling services for the grocery, drugstore, club, convenience, natural/specialty, consumer electronics, sporting goods and home center industries. Headquartered in Irvine, Calif., ASM has more than 30,000 associates and 66 offices in the United States and Canada. Visit for further details.

SOURCE Phusion Projects, LLC