Physicians Practice and Marshfield Clinic to Improve Patient Care in Wisconsin and Upper Peninsula

BALTIMORE, Jan. 12, 2011 /PRNewswire/ -- Physicians Practice and Marshfield Clinic have joined forces to help provide area physicians, other providers, and their staff more time to devote to patient care. This new partnership is a unique program designed to help doctors in Wisconsin and the Upper Peninsula of Michigan better handle the cumbersome and time-consuming issues of managing a busy practice. Through this new alliance, Marshfield Clinic will use Physicians Practice's extensive resources to deliver essential practice management tools to help local physicians manage the business aspects of medicine more efficiently and effectively.

Physicians' need for practice management information is an ever-increasing one. According to PricewaterhouseCoopers, every hour a physician spends with a patient results in 36 minutes of paperwork. Additionally, the cost of running a medical practice has increased and now consumes as much as 62 percent of the revenue (2007 Medical Group Management Association Cost Survey), while reimbursement continues to decline from year to year (2006 and 2007 Physicians Practice Fee Schedule Surveys). Furthermore, according to the 2008 Future Physicians of America Survey, nearly 70 percent of medical students do not feel adequately prepared for managing or owning a practice in the future.

Under their new partnership, Marshfield Clinic will sponsor the distribution of Physicians Practice journal to approximately 2,200 local health care providers in Wisconsin and the Upper Peninsula. Physicians Practice is mailed monthly, beginning in November 2010, and serves to help physicians and their office staff address the numerous challenges faced by today's medical practices. The journal also features a section sponsored and written by Marshfield Clinic highlighting the physician group practice's latest clinical offerings as well as articles of interest to providers in the region. The partnership with Physicians Practice will also provide digital resources to local physicians including practice management e-newsletters and access to PhysiciansPractice.com, a comprehensive practice management Web site.

"Marshfield Clinic shares the commitment of Wisconsin and Upper Peninsula physicians to provide high quality patient care," said Karl Ulrich, M.D., M.M.M., Marshfield Clinic president and CEO. "We are delighted to help Physicians Practice provide informative and useful articles and free services to help them succeed."

"It is great to be able to partner with Marshfield Clinic to bring practice management information and resources directly to Wisconsin and Upper Peninsula physicians," says Marcy Holeton, Senior Vice President and General Manager of UBM Medica US. "Our expertise in practice management and technology will help Marshfield Clinic medical practices to spend less time on business and more time with patients."

For more information on the benefits of partnering with Physicians Practice to improve patient care, visit www.PhysiciansPractice.com/advertising. .

About Physicians Practice

For over 20 years, healthcare executives have turned to Physicians Practice to help them cultivate physician relationships. Physicians Practice journal maintains approximately 40 hospital partnerships and is distributed to nearly 200,000 practicing physicians. We create award-winning content and multimedia services to help community-based doctors in the United States strengthen their practice operations, which ultimately improves patient care. Physicians Practice is owned by UBM Medica, a division of United Business Media (UBM.L). Visit www.PhysiciansPractice.com for additional information about our acclaimed healthcare business education solutions.

About UBM Medica

Addressing today's healthcare information needs, UBM Medica, a division of United Business Media Limited (UBM.L), delivers strategic, integrated communications solutions and comprehensive reach—online, in print, live, and via custom programs. Improving the effectiveness of healthcare through information and education, UBM Medica provides unbiased clinical, practical, and business information for physicians, providers, payers, and patients around the world. Through journals, magazines, directories, drug databases and other electronic databases, Web sites, face-to-face meetings, and other valuable resources, UBM Medica also delivers comprehensive communication solutions for the pharmaceutical and related industries. US websites include CancerNetwork.com, ConsultantLive.com, DiagnosticImaging.com, OBGYN.net, PhysiciansPractice.com, PsychiatricTimes.com,and SearchMedica.com.  Employing more than 1,400 people with offices in 29 countries, UBM Medica is headquartered in London.  For more information, visit http://www.ubmmedica.com/.

About Marshfield Clinic

The Marshfield Clinic system provides patient care, research and education with 52 locations in northern, central and western Wisconsin, making it one of the largest comprehensive medical systems in the United States.

SOURCE Physicians Practice