Pietra Launches 'AI Assistants': The First AI E-Commerce Operating System That Lets Businesses Run Themselves

Custom trained AI agents allow for one person to eventually run a $100M brand.

NEW YORK, July 21, 2025 /PRNewswire/ -- Pietra, the leading e-commerce AI operations platform, today launched Pietra AI Assistants – the first fully integrated AI operating system helping entrepreneurs run their businesses without having to hire additional employees.

E-commerce as an industry is broken with most sellers losing money on each transaction. Growing an online brand means juggling countless tools, manual tasks, and time-draining processes that leave most operators without any time to work on the parts of the business that actually matter. Pietra's AI Assistants flips the script by combining Pietra's powerful infrastructure with specialized AI agents that know your business inside out – automating everything from sourcing and fulfillment to marketing, analytics, and growth, freeing founders to focus on what actually moves the needle.

"Building a company often feels like an endless to-do list and the worst part is that 80% of the time it is busywork that can be avoided," said Ronak Trivedi, CEO and Co-Founder of Pietra. "With Pietra AI Assistants, founders can automate the busywork and spend their time on creativity, storytelling, and scaling their brand. It's like having a team of experts working for you around the clock, but powered by AI."

With over 300,000 brands already using Pietra, spanning kitchenware, cosmetics, custom apparel, and more, Pietra AI Assistants make running a business as seamless as posting on social media. Whether launching your first product or scaling your next big idea to eight figures, AI Assistants serve as your designer, developer, marketer, and operator in one – all while you get an eight hour night of sleep.

Pietra AI Assistants: Automate Your Entire E-Commerce Journey

Pietra AI Assistants save founders 40+ hours every week by automating and optimizing every stage of their business:

• Launch: Instantly generate brand names, logos, packaging, product designs, ads, and social content.
• Grow: Get tailored go-to-market strategies, ads campaigns, influencer outreach, and marketing calendars, plus an AI coach to guide your growth.
• Scale: Access real-time performance dashboards, fulfillment insights, and seamless integrations with Amazon, Shopify, TikTok Shop, and more.

"Pietra AI Assistants is the culmination of years of infrastructure building at Pietra," added Tala Akhavan, COO of Pietra. "Just three years ago, it was unimaginable for AI agents to power modern e-commerce. Now, entrepreneurs have brand-trained AI workers operating 24/7 executing tasks, analyzing data, negotiating with suppliers, and optimizing decisions in real time. It's an army of digital workers that never sleep, never complain, and work for next to nothing."

With Pietra AI Assistants, Pietra is unlocking a future where anyone with an idea can turn it into a scalable, profitable business faster than ever before. To learn more about Pietra's AI Assistants and book your onboarding session, visit https://www.pietrastudio.com/ or connect with Pietra on Instagram or TikTok.

About Pietra

Pietra is a modern e-commerce infrastructure platform created for e-commerce brands of all sizes. Their bold vision of digitizing the world's e-commerce software and physical infrastructure manifests in a one-of-a-kind platform that allows business owners around the world to leverage the best technology to run their business. Key features include AI design software, access to a vetted factory network, robust fulfillment services, and cutting edge AI tools that make content creation and advertising easier. All with the hopes of helping business owners build $100M+ businesses without a large team of employees.

SOURCE Pietra