Pillows market 2022-2026: A descriptive analysis of five forces model, market dynamics, and segmentation - Technavio

NEW YORK, Jan. 23, 2023 /PRNewswire/ -- According to Technavio, the global pillows market size is estimated to grow by USD 9.67 billion from 2021 to 2026. The market is estimated to grow at a CAGR of 5.24%. Moreover, the growth momentum will accelerate. North America will account for 36% of the growth of the global market during the forecast period. 

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Global pillows market - Five forces
The global pillows market is fragmented, and the five forces analysis covers– 

• Bargaining power of buyers 
• The threat of new entrants
• Threat of rivalry
• Bargaining power of suppliers
• Threat of substitutes
• For interpretation of Porter's five forces model – Request a sample report

Global pillows market – Customer landscape 

The report includes the market's adoption lifecycle, from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global pillows market - Segmentation assessment

Segment overview
Technavio has segmented the market based on product (memory foam pillows, cotton pillows, down and feather pillows, and others). 

• The memory foam pillows segment will grow significantly during the forecast period. Memory foam is made of viscoelastic foam, which is polyurethane foam. These pillows automatically adjust according to the pressure exerted by the user and retain their shape accordingly, which provides the user with the right amount of balance and support. Therefore, various local and international vendors have started to offer memory foam pillows.

Geography overview
Based on geography, the global pillows market is segmented into North America, Europe, APAC, Middle East and Africa, and South America. The report provides actionable insights and estimates the contribution of all regions to the growth of the global pillows market.

• North America will account for 36% of the market's growth during the forecast period. The US is a key contributor to the pillows market in the region. However, market growth in this region will be slower than the growth of the market in Europe and APAC. The increasing number of vendors and their diversified range of innovative product offerings will drive the pillows market growth in North America during the forecast period

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Global pillows market – Market dynamics
Key factor driving market growth

• The growth of the hotel industry is driving the pillows market growth.
• The construction of new hotels and the expansion of the hotel industry will increase the demand for bedding essentials such as pillows.
• In Europe, the hotel industry in certain countries has grown in recent years, especially in the Iberian Peninsula and the UK.
• Similarly, the growth of the travel and tourism sector in the US has led to a boom in the hotel industry in the region.
• Therefore, the overall growth of the tourism sector will increase the demand for hotels across the world, which, in turn, is increasing the sale of bedding essentials, including pillows.

Leading trends influencing the market 

• The increasing mergers and acquisitions (M&A) activities are a key trend in the market.
• Various local and global vendors are focusing on new acquisition deals.
• For instance, in August 2021, H.I.G. Capital LLC announced the acquisition of Pegasus Home Fashions, one of the largest and fastest-growing manufacturers of poly-filled pillows in the US.
• In July 2021, Casper Sleep Inc. announced a national partnership with Bed Bath and Beyond.
• Such M&A will support the growth of the pillow market size during the forecast period.

Major challenges hindering market growth

• Health issues related to low-quality pillows are challenging the pillows market growth.
• Sleeping without pillows is considered beneficial in several ways.
• For instance, sleeping without a pillow helps maintain the natural curvature of the body, which improves spinal health.
• Many consumers across the world are avoiding pillows while sleeping due to the health concerns associated with pillows.
• These factors will negatively impact the growth of the global pillows market.

Drivers, trends, and challenges have an impact on market dynamics, which can impact businesses. Find more insights in a sample report!

What are the key data covered in this pillows market report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the pillows market between 2022 and 2026
• Precise estimation of the size of the pillows market and its contribution to the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the pillows market across North America, Europe, APAC, Middle East and Africa, and South America
• A thorough analysis of the market's competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of pillows market vendors

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Table of contents

1 Executive Summary

• 1.1 Market overview 
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
• Exhibit 06: Executive Summary – Chart on Incremental Growth
• Exhibit 07: Executive Summary – Data Table on Incremental Growth
• Exhibit 08: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem 
• Exhibit 09: Parent market
• Exhibit 10: Market Characteristics

3 Market Sizing

• 3.1 Market definition 
• Exhibit 11: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 12: Market segments

• 3.3 Market size 2021

• 3.4 Market outlook: Forecast for 2021-2026 
• Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ million)
• Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ million)
• Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
• Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

4 Five Forces Analysis

• 4.1 Five forces summary 
• Exhibit 17: Five forces analysis - Comparison between2021 and 2026

• 4.2 Bargaining power of buyers 
• Exhibit 18: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026

• 4.3 Bargaining power of suppliers 
• Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026

• 4.4 Threat of new entrants 
• Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026

• 4.5 Threat of substitutes 
• Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026

• 4.6 Threat of rivalry 
• Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026

• 4.7 Market condition 
• Exhibit 23: Chart on Market condition - Five forces 2021 and 2026

5 Market Segmentation by Product

• 5.1 Market segments 
• Exhibit 24: Chart on Product - Market share 2021-2026 (%)
• Exhibit 25: Data Table on Product - Market share 2021-2026 (%)

• 5.2 Comparison by Product 
• Exhibit 26: Chart on Comparison by Product
• Exhibit 27: Data Table on Comparison by Product

• 5.3 Memory foam pillows - Market size and forecast 2021-2026
• Exhibit 28: Chart on Memory foam pillows - Market size and forecast 2021-2026 ($ million)
• Exhibit 29: Data Table on Memory foam pillows - Market size and forecast 2021-2026 ($ million)
• Exhibit 30: Chart on Memory foam pillows - Year-over-year growth 2021-2026 (%)
• Exhibit 31: Data Table on Memory foam pillows - Year-over-year growth 2021-2026 (%)

• 5.4 Cotton pillows - Market size and forecast 2021-2026
• Exhibit 32: Chart on Cotton pillows - Market size and forecast 2021-2026 ($ million)
• Exhibit 33: Data Table on Cotton pillows - Market size and forecast 2021-2026 ($ million)
• Exhibit 34: Chart on Cotton pillows - Year-over-year growth 2021-2026 (%)
• Exhibit 35: Data Table on Cotton pillows - Year-over-year growth 2021-2026 (%)

• 5.5 Down and feather pillows - Market size and forecast 2021-2026 
• Exhibit 36: Chart on Down and feather pillows - Market size and forecast 2021-2026 ($ million)
• Exhibit 37: Data Table on Down and feather pillows - Market size and forecast 2021-2026 ($ million)
• Exhibit 38: Chart on Down and feather pillows - Year-over-year growth 2021-2026 (%)
• Exhibit 39: Data Table on Down and feather pillows - Year-over-year growth 2021-2026 (%)

• 5.6 Others - Market size and forecast 2021-2026
• Exhibit 40: Chart on Others - Market size and forecast 2021-2026 ($ million)
• Exhibit 41: Data Table on Others - Market size and forecast 2021-2026 ($ million)
• Exhibit 42: Chart on Others - Year-over-year growth 2021-2026 (%)
• Exhibit 43: Data Table on Others - Year-over-year growth 2021-2026 (%)

• 5.7 Market opportunity by Product 
• Exhibit 44: Market opportunity by Product ($ million)

6 Customer Landscape

• 6.1 Customer landscape overview 
• Exhibit 45: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

7 Geographic Landscape

• 7.1 Geographic segmentation 
• Exhibit 46: Chart on Market share by geography 2021-2026 (%)
• Exhibit 47: Data Table on Market share by geography 2021-2026 (%)

• 7.2 Geographic comparison 
• Exhibit 48: Chart on Geographic comparison
• Exhibit 49: Data Table on Geographic comparison

• 7.3 North America - Market size and forecast 2021-2026
• Exhibit 50: Chart on North America - Market size and forecast 2021-2026 ($ million)
• Exhibit 51: Data Table on North America - Market size and forecast 2021-2026 ($ million)
• Exhibit 52: Chart on North America - Year-over-year growth 2021-2026 (%)
• Exhibit 53: Data Table on North America - Year-over-year growth 2021-2026 (%)

• 7.4 Europe - Market size and forecast 2021-2026
• Exhibit 54: Chart on Europe - Market size and forecast 2021-2026 ($ million)
• Exhibit 55: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
• Exhibit 56: Chart on Europe - Year-over-year growth 2021-2026 (%)
• Exhibit 57: Data Table on Europe - Year-over-year growth 2021-2026 (%)

• 7.5 APAC - Market size and forecast 2021-2026
• Exhibit 58: Chart on APAC - Market size and forecast 2021-2026 ($ million)
• Exhibit 59: Data Table on APAC - Market size and forecast 2021-2026 ($ million)
• Exhibit 60: Chart on APAC - Year-over-year growth 2021-2026 (%)
• Exhibit 61: Data Table on APAC - Year-over-year growth 2021-2026 (%)

• 7.6 Middle East and Africa - Market size and forecast 2021-2026 
• Exhibit 62: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
• Exhibit 63: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
• Exhibit 64: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
• Exhibit 65: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)

• 7.7 South America - Market size and forecast 2021-2026
• Exhibit 66: Chart on South America - Market size and forecast 2021-2026 ($ million)
• Exhibit 67: Data Table on South America - Market size and forecast 2021-2026 ($ million)
• Exhibit 68: Chart on South America - Year-over-year growth 2021-2026 (%)
• Exhibit 69: Data Table on South America - Year-over-year growth 2021-2026 (%)

• 7.8 US - Market size and forecast 2021-2026
• Exhibit 70: Chart on US - Market size and forecast 2021-2026 ($ million)
• Exhibit 71: Data Table on US - Market size and forecast 2021-2026 ($ million)
• Exhibit 72: Chart on US - Year-over-year growth 2021-2026 (%)
• Exhibit 73: Data Table on US - Year-over-year growth 2021-2026 (%)

• 7.9 China - Market size and forecast 2021-2026
• Exhibit 74: Chart on China - Market size and forecast 2021-2026 ($ million)
• Exhibit 75: Data Table on China - Market size and forecast 2021-2026 ($ million)
• Exhibit 76: Chart on China - Year-over-year growth 2021-2026 (%)
• Exhibit 77: Data Table on China - Year-over-year growth 2021-2026 (%)

• 7.10 Germany - Market size and forecast 2021-2026
• Exhibit 78: Chart on Germany - Market size and forecast 2021-2026 ($ million)
• Exhibit 79: Data Table on Germany - Market size and forecast 2021-2026 ($ million)
• Exhibit 80: Chart on Germany - Year-over-year growth 2021-2026 (%)
• Exhibit 81: Data Table on Germany - Year-over-year growth 2021-2026 (%)

• 7.11 UK - Market size and forecast 2021-2026
• Exhibit 82: Chart on UK - Market size and forecast 2021-2026 ($ million)
• Exhibit 83: Data Table on UK - Market size and forecast 2021-2026 ($ million)
• Exhibit 84: Chart on UK - Year-over-year growth 2021-2026 (%)
• Exhibit 85: Data Table on UK - Year-over-year growth 2021-2026 (%)

• 7.12 India - Market size and forecast 2021-2026
• Exhibit 86: Chart on India - Market size and forecast 2021-2026 ($ million)
• Exhibit 87: Data Table on India - Market size and forecast 2021-2026 ($ million)
• Exhibit 88: Chart on India - Year-over-year growth 2021-2026 (%)
• Exhibit 89: Data Table on India - Year-over-year growth 2021-2026 (%)

• 7.13 Market opportunity by geography 
• Exhibit 90: Market opportunity by geography ($ million)

8 Drivers, Challenges, and Trends

• 8.1 Market drivers

• 8.2 Market challenges

• 8.3 Impact of drivers and challenges 
• Exhibit 91: Impact of drivers and challenges in 2021 and 2026

• 8.4 Market trends

9 Vendor Landscape

• 9.1 Overview

• 9.2 Vendor landscape 
• Exhibit 92: Overview on Criticality of inputs and Factors of differentiation

• 9.3 Landscape disruption 
• Exhibit 93: Overview on factors of disruption

• 9.4 Industry risks 
• Exhibit 94: Impact of key risks on business

10 Vendor Analysis

• 10.1 Vendors covered 
• Exhibit 95: Vendors covered

• 10.2 Market positioning of vendors 
• Exhibit 96: Matrix on vendor position and classification

• 10.3 American Textile Co. 
• Exhibit 97: American Textile Co. - Overview
• Exhibit 98: American Textile Co. - Product / Service
• Exhibit 99: American Textile Co. - Key offerings

• 10.4 Casper Sleep Inc. 
• Exhibit 100: Casper Sleep Inc. - Overview
• Exhibit 101: Casper Sleep Inc. - Product / Service
• Exhibit 102: Casper Sleep Inc. - Key offerings

• 10.5 Comfy Group 
• Exhibit 103: Comfy Group - Overview
• Exhibit 104: Comfy Group - Product / Service
• Exhibit 105: Comfy Group - Key offerings

• 10.6 Czech Feather and Down Co. 
• Exhibit 106: Czech Feather and Down Co. - Overview
• Exhibit 107: Czech Feather and Down Co. - Product / Service
• Exhibit 108: Czech Feather and Down Co. - Key offerings

• 10.7 Headleveler 
• Exhibit 109: Headleveler - Overview
• Exhibit 110: Headleveler - Product / Service
• Exhibit 111: Headleveler - Key offerings

• 10.8 Hollander Sleep Products LLC 
• Exhibit 112: Hollander Sleep Products LLC - Overview
• Exhibit 113: Hollander Sleep Products LLC - Product / Service
• Exhibit 114: Hollander Sleep Products LLC - Key offerings

• 10.9 John Cotton Group Ltd. 
• Exhibit 115: John Cotton Group Ltd. - Overview
• Exhibit 116: John Cotton Group Ltd. - Product / Service
• Exhibit 117: John Cotton Group Ltd. - Key offerings

• 10.10 Pegasus Home Fashions 
• Exhibit 118: Pegasus Home Fashions - Overview
• Exhibit 119: Pegasus Home Fashions - Product / Service
• Exhibit 120: Pegasus Home Fashions - Key offerings

• 10.11 Throwboy 
• Exhibit 121: Throwboy - Overview
• Exhibit 122: Throwboy - Product / Service
• Exhibit 123: Throwboy - Key offerings

• 10.12 Wendre 
• Exhibit 124: Wendre - Overview
• Exhibit 125: Wendre - Product / Service
• Exhibit 126: Wendre - Key offerings

11 Appendix

• 11.1 Scope of the report

• 11.2 Inclusions and exclusions checklist 
• Exhibit 127: Inclusions checklist
• Exhibit 128: Exclusions checklist

• 11.3 Currency conversion rates for US$ 
• Exhibit 129: Currency conversion rates for US$

• 11.4 Research methodology 
• Exhibit 130: Research methodology
• Exhibit 131: Validation techniques employed for market sizing
• Exhibit 132: Information sources

• 11.5 List of abbreviations 
• Exhibit 133: List of abbreviations

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Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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