PINALEN® Launches "CLEAN BRIGHT" Ad Campaign to Celebrate the Launch of its Enhanced Line of Multipurpose Cleaners
HOUSTON, Oct. 9, 2017 /PRNewswire/ -- PINALEN®, maker of household cleaning products, introduces an enhanced line of multipurpose cleaners. Newly designed, bright, bold and colorful labels feature photographic images of the long-lasting fragrances in each bottle. Fragrances include lavender, floral, fruit blossom, ocean breeze, pine and the newly introduced lemon.
PINALEN Max Aromas® provides long-lasting Scent Boost technology extending the fragrance in most usage occasions for more than 30 hours*. Consumers can also purchase PINALEN® Original, a pine oil-based cleaner offering 3X more pine oil power than its competition**. All formulas leave a clean, fresh fragrance. Easy-to-grip bottles in 28, 56 and 128-ounce sizes complete the product line-up.
To celebrate the redesign and long-lasting fragrances, PINALEN® has launched the CLEAN BRIGHT campaign, in partnership with Cavalry Agency in Chicago. "The campaign features the PINALEN® consumer, enjoying the long-lasting fragrances around her home, in a playful LA LA LAND-like concept," says Gustavo González, Senior Brand Manager for PINALEN®. "The ads illustrate the joy of cleaning with long-lasting fragrances that delight the senses and make living spaces soar."
The campaign is running on digital, video and radio media platforms in major U.S. markets. CLEAN BRIGHT has sparked social media engagement by several popular home and lifestyle influencers including Ali Jardine, SweetNewYork and The Snazzy Mom. Postings reveal their discovery of PINALEN®, and the creative ways they bring the fragrance profiles to life in their homes.
The PINALEN® family of products helps consumers to economically and efficiently clean household surfaces. Brand extensions include: PINALEN® Original and PINALEN Max Aromas®. Diluting with water multiplies the solution, giving users exponentially more cleanings and fewer trips to the store.
About AlEn USA
AlEn USA is a household cleaning and laundry products company headquartered in Houston, Texas. Its portfolio of brands include CLORALEN®, ENSUEÑO®, PINALEN®, PINOL®, FLASH®, Xtra-Pine ®, Pine-o-Pine®. AlEn's strong manufacturing base comprises multiple products: bleach, cleaners, powder detergents, liquid laundry detergent and fabric softeners. One of its corporate values is to generate sustainable growth based on best practices of social responsibility, striving to protect the environment and make more efficient use of natural resources. AlEnusa.com
* If used as the label recommends. (Does not apply to PINALEN Max Aromas® Fruit Blossom)
**Based on pine oil content vs leading pine cleaner.
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