PineRock Expands Management Team

- Industry expert brings highly strategic approach to client service -

May 02, 2013, 10:34 ET from PineRock

NEW YORK, May 2, 2013 /PRNewswire/ -- Shelley Tupper, an expert with more than 15 years of proven success in client service, has been named Senior Vice President of PineRock, according to the company's Chief Executive Officer, Ed Romanoff. In her new role, Tupper will be responsible for developing strategies that achieve client objectives, as well as for supervising the tactical implementation of her vision. The remainder of the company's management team remains in place.

"Shelley is the perfect complement to our team, a seasoned, creative and strategic executive," said Romanoff. "She will bring tremendous value in helping companies share their narratives, and our clients will benefit tremendously from her expertise."

Combining a unique breadth and depth in corporate communications with her highly strategic approach, Tupper has successfully developed and delivered hundreds of targeted experiences to audiences in many industries, including strategic communications, marketing and sales meetings, training programs, product launches, and digital media. Her sterling reputation for managing small and large projects with an eye on client service is well known throughout the industry.

"Shelley's astute judgment will now be applied to a wide variety of client-related issues, and that will help to ensure PineRock's role as the preeminent producer of launch events, interactive meetings, and learning experiences," said Ray Simon, President and Chief Operating Officer at PineRock. "Her creative vision and high standards will significantly add to the overall strength of our team."

Tupper brings creative passion and an unmatched commitment to client satisfaction to every account and project. As a former Executive Vice President in the industry, she developed and maintained successful relationships with Novartis Pharmaceuticals, Bristol-Myers Squibb, Merck, Bausch & Lomb, Bayer, AstraZeneca and Schering Plough. She has also helped craft and deliver effective messaging for numerous clients outside the health arena, including The Wall Street Journal, The Kobrand Corporation, L'Oreal, MasterCard, and Stanley Tools.

Shelley began her career in corporate communications and creative services at Mediawave, where she won awards for Customer Service and Excellence. She brings real performance know-how to all of her projects; she has run her own professional coaching business, and is an avid storyteller, having performed in NYC with the Moth.

About PineRock
PineRock is a global business communications company with a passion for building brands through engaging storytelling. Specialists in Internal Communications and Campaigns, Learning and Performance Improvement, Meetings and Events, Brand Experiences, and Visual Storytelling, PineRock is a place where a team of amazing people have come together to bring their passion and talent to transform audiences and help our clients experience results. For more information about PineRock, visit