"Pinktober" Wine Promotion at Fine Wine & Good Spirits Stores Raises Nearly $9,000 for the PA Breast Cancer Coalition

Nov 15, 2013, 10:06 ET from Pennsylvania Liquor Control Board

HARRISBURG, Pa., Nov. 15, 2013 /PRNewswire-USNewswire/ -- The Pennsylvania Liquor Control Board today announced the results of the "Pinktober" campaign to support the Pennsylvania Breast Cancer Coalition.  From Sept. 30Oct. 27, a total of 8,964 cases were sold of the following wines:

  • Korbel Sweet Rose, 750 mL, 186 cases
  • Sutter Home Pink Moscato, 750 mL, 1,563 cases
  • Sutter Home White Merlot, 1.5 L, 2,922 cases
  • Beringer White Zinfandel, 750 mL, 1,644 cases
  • Beringer White Zinfandel Moscato, 1.5 L, 569 cases
  • Barefoot White Zinfandel, 1.5 L, 1,890 cases
  • Ménage à Trois Rosé, 189 cases

Trinchero Family Estates, Treasury Wine Estates, Korbel Winery and Barefoot Wines donated $1 for every case sold to the Pennsylvania Breast Cancer Coalition bringing the total donation amount to $8,964.  The funds will be used to support programs and services that better the lives of both newly-diagnosed women and those who have battled breast cancer for years.

The Pennsylvania Breast Cancer Coalition is a statewide, non-profit celebrating its 20th anniversary in 2013.  The organization represents, supports and serves breast cancer survivors and their families in Pennsylvania through educational programming, legislative advocacy and breast cancer research grants.  For more information on the PA Breast Cancer Coalition please visit www.pabreastcancer.org.

The PLCB regulates the distribution of beverage alcohol and also operates more than 600 wine and spirits stores statewide. Taxes and store profits are returned to Pennsylvania's General Fund.  For more information about the Liquor Control Board, visit www.lcb.state.pa.us.

Media contact: Stacy Kriedeman, 717-783-8864

SOURCE Pennsylvania Liquor Control Board