Pinna Introduces Audio-First, Screen-Free Entertainment Service For Kids
The first ad-free, safe space to stream quality podcasts, audiobooks and music encourages active listening for ages 3-8
Jan 22, 2019, 10:03 ET
BROOKLYN, N.Y., Jan. 22, 2019 /PRNewswire/ -- Today, Pinna LLC, announced the availability of its new audio on-demand, screen-free entertainment service developed and curated exclusively for kids. Consisting of podcasts, audiobooks and music from well-known brands, as well as a growing library of award-winning originals, Pinna produces and presents entertainment for active listeners in an environment where parents can be reassured the content is age-appropriate, high-quality and most importantly, entertaining. Pinna began as a pilot under podcasting network Panoply Media but soon demonstrated bigger potential and, effective today, launches as a stand-alone company led by CEO Maggie McGuire and backed by Graham Holdings. Pinna is available today in the app store for iOS with Android compatibility coming soon. After a 30-day free trial, subscriptions are available for $7.99 per month or $79.99 for an annual plan.
Launching with a catalog of over a thousand audio show and podcast episodes, audiobooks and songs, Pinna partners with respected children's brands including Scholastic, Highlights, American Public Media, among others, to acquire content while developing a slate of original programming with some of the best show writers working in the business today. With a focus on activating kids' imaginations and encouraging participation, the Pinna original podcast, ExtraBLURT, invites kids to play along with immersive trivia games while Grimm, Grimmer, Grimmest, asks real kids to guess how a story could unfold. Pinna originals and exclusives already boast several award-winning titles including the Peabody Award-winning podcast The Unexplained Disappearance of Mars Patel produced with Gen Z Media.
"Parents are increasingly looking for options to balance the amount of screen time and other entertainment activities their children access daily. The rising popularity of podcasts among all ages proves there is an appetite for audio-led, imagination-activating, immersive storytelling. Pinna's audio network of podcasts, stories and songs encourages active listening, conversation, social interaction and imaginative play," said Maggie McGuire, CEO of Pinna. "In this one app, parents can trust they'll find quality, age-appropriate entertainment in a variety of audio formats and story lengths spanning all of their favorite themes while covering multiple age levels — all free from ads."
Entertainment Curated for Kids in a Way Parents Can Trust
Pinna understands the different developmental and entertainment needs of every child from age three through eight and employs a high-touch curation process that ensures all content is entertaining and age-appropriate. Pinna experts in child development, education and entertainment review podcasts and music to ensure they are age-appropriate and high-quality. Audio books are selected for the platform from a collection of best-sellers, classics, award-winners and offerings from respected publishers.
Kid-tested to Guarantee Fun
Quality entertainment is a number-one concern among parents. Pinna's industry-leading content development process combines best practices from all areas of entertainment to guarantee programming will surprise and delight young listeners. Pinna ensures that its podcasts are of the highest quality and will have strong appeal to children in part because each original production is kid-tested and goes through a pilot phase. Additionally, Pinna is building a library that is responsive to the behaviors of today's on-demand entertainment environment with some programs released as weekly episodes, some daily and some released as an entire season for binge listening.
The new Pinna app makes it easy and safe for kids to discover and enjoy a growing catalog of top-quality entertainment with search and discover functionality that allows users to find audio content by recommended age, format, and theme or type. New discovery features will be added throughout the year. Pinna is available on iOS today and soon will be available in Android and web-listening versions.
Pinna is a member of the kidSAFE Seal Program, an independent, safety certification service designed specifically for child-friendly websites and mobile apps.
About Pinna
Pinna LLC is an audio-first children's media company and the creator of the first and only on-demand audio entertainment service developed and curated exclusively for kids. Launched in 2017 as a pilot project under Panoply Media, Pinna LLC is now a stand-alone entity backed by Graham Holdings, Inc. With over a thousand podcast episodes, audiobooks and songs, Pinna partners with respected children's brands and produces original programming to bring together the best audio content, all in one place. Through stories, songs and shows, Pinna inspires kids to giggle, guess, move, wonder, learn, puzzle and participate. Pinna is available today in the app store for iOS with Android compatibility coming soon. For more information visit www.pinna.fm.
SOURCE Pinna LLC