Pinpoint Search Group and Spotlight.ai Partner to Bring Autonomous Sales Execution to Cybersecurity Vendors

GRAND JUNCTION, Colo., July 15, 2025 /PRNewswire/ -- Pinpoint Search Group, a leading cybersecurity recruitment firm, today announced a strategic partnership with Spotlight.ai, the Autonomous Execution Platform helping go-to-market (GTM) teams scale with precision and consistency. The partnership addresses one of the most pressing issues facing cybersecurity vendors today — GTM execution.

Through conversations at RSA with industry leaders and ongoing discussions with founders, operators, and investors, Pinpoint has found that GTM challenges, especially around seller productivity, are dominating the agenda. Attainment rates have dropped to an average of just 43%, and the pressure to deliver measurable outcomes is only intensifying.

"Our clients and VC partners are asking the same question over and over, 'How do we fix GTM?'" said Mark Sasson, founder and managing partner at Pinpoint. "We can identify and recruit targeted talent across all levels of the revenue org, from senior individual contributors to VPs and the C-suite. Then we give feedback on compensation, talent availability, and hiring strategies that have worked for vendors in similar stages. But we don't map out GTM execution. That's why this partnership with Spotlight is so powerful."

Spotlight.ai liberates sales teams from administrative overload by automating deal qualification, value assessments, and CRM hygiene. Its platform functions as a virtual sales strategist by updating opportunities with real-time deal evidence and removing subjectivity from the process. GTM teams gain consistency, while reps are untethered to focus on what matters: value-based selling and closing deals.

"Execution is the missing link for many scaling vendors," said Roi Carmel, CEO and co-founder of Spotlight.ai. "We built Spotlight to give every seller an autonomous engine for deal progression. No more relying on gut feel, manual updates, or needing a value engineer in every conversation. Partnering with Pinpoint allows us to deliver this capability to companies already focused on building elite teams, accelerating the impact of both talent and technology."

According to Pinpoint's newly released Q2 2025 Cybersecurity Funding Report, investor expectations are climbing. Just eight funding rounds exceeding $100 million accounted for 55% of the $4.2 billion raised in Q2, underscoring a shift toward fewer, more disciplined bets. "The bar is higher," added Sasson. "Spotlight helps our clients meet it by mitigating attainment slippage, reducing turnover from the executive level down, and creating a level of operational consistency that resonates with both investors and revenue teams."

The platform is particularly relevant for early-stage cybersecurity vendors, which represented 56% of Q2 funding rounds. These companies often operate without sales ops, enablement, or value engineering teams, making scalable, autonomous execution a strategic advantage from day one.

About Pinpoint Search Group
Pinpoint is a specialized recruitment firm helping cybersecurity and deep-tech vendors build high-performing GTM teams. The firm places executives, senior individual contributors, and full go-to-market functions. In many cases, Pinpoint is brought in to help build out teams following a leadership hire, but it also supports companies with established leadership in place. Pinpoint partners closely with investors and operators to align hiring strategy with execution. It also produces quarterly cybersecurity M&A and funding reports to deliver market intelligence to clients and partners.

About Spotlight.ai
Spotlight.ai is the Autonomous Execution Platform for modern GTM teams. By embedding MEDDICC-driven logic, value-based selling frameworks, and real-time deal intelligence into Salesforce and other CRMs, Spotlight eliminates admin drag, enhances pipeline accuracy, and empowers every rep to execute like a top performer.

Media Contact:
Christopher Joseph (CJ) Arlotta
CJ Media Solutions, LLC for Pinpoint Search Group
C: 631-572-3019
[email protected]

SOURCE Pinpoint Search Group