Pinup Girl Clothing Selects Mi9 Retail for e-Commerce

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Jul 17, 2017, 12:22 ET

MIAMI, July 17, 2017 /PRNewswire/ -- Mi9 Retail, a leading provider of omni-channel commerce solutions, is pleased to announce that fashion e-tailer, Pinup Girl Clothing, has selected Mi9 e-Commerce to power its digital business.

Pinup Girl Clothing specializes in vintage-inspired fashion, shoes and accessories for women. With cult-like brand advocates and a real community feel on their social media outlets, Pinup Girl Clothing has firmly established itself as an internationally-recognized brand in retro apparel.

The company's over-reliance on multiple e-commerce providers, along with concerns about peak traffic performance, was preventing Pinup Girl from reaching its full potential as a premier online vintage clothing retailer. Faced with the cost and complexity required to upgrade its legacy, end-of-life Magento 1 platform to Magento 2, the company decided to look at alternative vendors.

Pinup Girl clothing selected Mi9 Retail for its user-friendly interface, advanced feature set and cost-effective solution. "We were impressed with the Mi9 e-Commerce ability to consolidate numerous third-party systems into one unified platform," said co-owner and CEO of Pinup Girl Clothing, Laura Byrnes. "Its robust reporting system and state-of-the-art marketing tools will allow us to sharpen our strategy on cross-sell and up-sell opportunities. From enabling us to showcase our brand without increasing development costs, to offering innovative features, such as drag and drop merchandising, Mi9 e-Commerce will prove to be a key driver of our brand's growth going forward."

"We are thrilled to be working with Pinup Girl Clothing during this crucial stage of their development," said Neil Moses, CEO of Mi9 Retail. "In their drive to be the leading e-tailer of vintage fashion, Mi9 e-Commerce will provide Pinup Girl Clothing with the scalability and feature set they need to unify customer engagement right out of the box."

Pinup Girl Clothing Co-owner, John Flores, added, "When we considered the value we'll be getting for our investment in Mi9 e-Commerce, the decision to switch was a no-brainer. We'll end up with a system that actually works and we'll save money compared to what it costs to run a Magento site."

About Pinup Girl Clothing
Pinup Girl Clothing was started by Laura Byrnes in 1996 with a rack of hand-sewn clothes in her living room. In 1999, PinupGirlClothing.com was launched and within a few short years became the web's ultimate destination for retro and vintage inspired clothing, shoes, and accessories. We are not fast fashion, but our timeless pieces can be incorporated into any trend that pops up. From Jeans and t-shirts to gala gowns, we have what you need to carry off the fashion looks of your dreams. Pinup Girl Clothing is an all seasons and any reasons retailer.

About Mi9 Retail
Mi9 Retail is passionate about helping retailers create great experiences for their customers – online, in-store, and on any device. We know that great retail experiences happen when optimized inventory management intersects perfectly with well-executed customer engagement strategies to deliver higher customer loyalty, better margins, and a more engaged workforce. Our solutions for merchandise management, digital commerce, and store operations are used by leading retailers across the globe. The company is headquartered in Miami, FL, with operations in North America, Europe and Asia. Visit www.mi9retail.com to learn more.

SOURCE Mi9 Retail