Pioneering China Toll-Free Service Lets US Companies Directly Access Middle-Class Consumers in the World's Fastest-Growing Market

Nationwide coverage, highest call quality, and intelligent routing capabilities from M800 Limited and China Mobile

Mar 30, 2011, 07:00 ET from M800 Limited

HONG KONG, March 30, 2011 /PRNewswire-Asia/ -- China's huge and growing middle class offers a vast market to US businesses, many of which are already directly serving these newly affluent consumers through China 4001 International Toll-Free Services. Unique in China, this service gives international companies a single toll-free number for cost-effective and efficient communications across all 31 provinces.

China 4001 International Toll-Free Services is co-developed and jointly operated by M800 Limited, one of Hong Kong's largest IDD voice exchange providers, and China Mobile, the world's largest mobile network operator. To the partnership, M800 brings interconnectivity with most of the world's major telecommunications carriers and a technically advanced international toll-free platform. This complements China Mobile's exceptional network coverage across China and its high service standards.

"While domestic markets in North America and Europe look for an upswing, China continues to grow. By 2020, it could have more than 222 million middle-class households*, almost double the total number of households in the US today," said Mr. Daniel Leung, Director of M800 Limited. "Many international market leaders are now discovering that China 4001 International Toll-Free Services is the best way to reach and serve these eager consumers."

"The partnership of China Mobile and M800 gives you direct access to customers right across China in a way that has not been possible before," a China Mobile spokesperson said. "The quality of the 4001 service and its ability to let China's more than 700 million mobile subscribers call toll-free is a first for China and a boost for commerce."

Complete solution

China 4001 International Toll-Free Services offers US companies a complete solution for cost-effective and efficient communications with a single number for connectivity to fixed, mobile and pay phones right across China.

World-class call quality is assured via a reliable infrastructure and M800's direct gateway connections with more than 200 international telecommunications leaders. Advanced service options are also offered through M800's patented intelligent routing technology that routes calls according to time or location, even down to city level. In addition, a powerful proprietary call management system allows companies to dynamically provision services, manage billing and access detailed call reporting and performance analysis tools.

Efficient communications

M800 already helps US corporate clients from a range of industries serve customers in China.

Scores of companies in the airline and tourism, banking and finance, delivery and logistics, and hotels and resorts industries, among others, use China 4001 International Toll-Free Services to reach out to consumers across China, enhance their customer service efficiency, and strengthen their customer relationships.

The fast-growing conferencing industry has also embraced M800's International Toll-Free Services. This sector is booming as US enterprises increasingly rely on conferencing services to conduct meetings with multiple partners and colleagues across the US and overseas. These services are made more convenient and cost-effective when they take advantage of an international toll-free number to provide easy access to services and high call quality.

Communications hub

Delivering top-quality international voice exchange services is a core competency of M800 Limited. It processes more than 600 million minutes of voice services per month through direct international gateway connections with all of China's leading telecommunications carriers and more than 200 international telecommunications service leaders, mobile network operators, and internet service providers.

"Leveraging our international partnerships, seamless global infrastructure, and pioneering routing technology, we are positioning ourselves as a hub of communications in Asia that connects to business opportunities around the world. With unrivalled expertise across China, we are the ideal partner for US enterprises exploring the world's fastest-growing market," said Mr. Leung.

Note to the editor:

* In China, the number of households with an annual disposable income above US$10,000 (in nominal terms) will rise from 57.1 million in 2010 to 222 million by 2020, according to Euromonitor International. (

About M800

M800 Limited, a subsidiary of the Ganges Group of companies, is one of Hong Kong's largest IDD voice exchange providers and the leader for multichannel toll-free services across China. Its core competency in voice communications is founded upon the twin pillars of interconnectivity with most of the world's major telecommunications carriers and its intelligent international toll-free platform. Appointed as China Mobile's sole partner to jointly develop an intelligent international toll-free voice platform, M800 serves a wide range of industries, including airlines and tourism, banking and finance, delivery and logistics, hotels and resorts, and many others. In today's highly competitive and fast-changing business environment, M800 Limited leads with advanced business voice offerings that reduce communications complexity while maximizing opportunity.

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