Pioneering PR Firm Amendola Communications Celebrates 10-Year Anniversary

SCOTTSDALE, Ariz., May 22, 2014 /PRNewswire/ -- Amendola Communications, a full-service, national public relations (PR) and marketing communications  firm, today announced that the company is celebrating its tenth anniversary. Founded by Jodi and Ted Amendola, Amendola Communications became a leader in public relations and marketing communications with a strong focus on healthcare and healthcare information technology.

Since then, Amendola Communications has contributed to the business success of industry giants and notable start-ups, with a deep roster of clients that includes Eclipsys, Allscripts, iSirona (NantHealth), Medicity (Aetna), Health Catalyst, Physicians Interactive, Phytel, multiple McKesson business units, Health 2.0 and many others.

Amendola Communications' rapid growth since 2004 has closely tracked the meteoric rise of the healthcare IT industry itself.  Along the way, the agency has maintained a superior level of service excellence by adhering to a core set of guiding principles:

1. Consistently exceed client expectations.
2. Provide maximum value. Ensure that we leverage all activities to achieve the greatest benefit.
3. Treat clients as partners. Delve deep and proactively identify and address their needs. Be flexible and make adjustments to ensure we are always helping them achieve their goals.
4. Provide senior-level talent to all clients all the time. Eliminate widespread "bait-and-switch" practices where clients believe they will receive the services of an experienced team, but most of the work is performed by junior-level staff.
5. Don't be constrained by allotted hours – do what it takes to get the job done.
6. Hire and support multi-talented, creative senior-level executives with successful track records who enjoy working directly with clients and "getting their hands dirty". 
7. Build relationships and become a valued "go-to" resource to journalists, bloggers, analysts and other influencers.
8. Don't take a one-size-fits-all approach.
9. Re-version content so it tells a compelling story that is relevant and resonates with each intended audience.
10. Create a work environment that fosters teamwork and the sharing of information and ideas, that encourages continuous learning, that enables everyone to do their best work, that celebrates everyone's successes, and where laughter and creativity are encouraged and enjoyed.  

This "Manifesto" has guided the agency since Day One and has proven to be a winning approach through the significant changes that have transformed healthcare and public relations/marketing communications over the past decade.

The agency's approach was validated when technology and business journalists ranked Amendola Communications a top information technology PR agency for PRSourceCode's Top Tech Communicators Awards. The journalists assess an agency's responsiveness, recognition of editorial needs, reliability and overall ability to deliver value. Additionally, Jodi was voted a top tech PR pro five times in a row and other key executives have also earned this honor.

"It would have been impossible to accurately predict how the healthcare/HIT industries and PR/marketing communications would evolve over the past decade," said Jodi Amendola. "It's been very rewarding that our collaborative business model based on our original Manifesto has stood the test of time. Our long-term media and industry relationships and 'learning environment' have enabled us to embrace change and develop integrated campaigns that address our clients' needs and deliver a competitive edge. The next 10 years will probably be just as unpredictable and just as fascinating and exciting."

Tweet This:  Congratulations to @AmendolaComm for celebrating 10 years! http://bit.ly/1nghR44 | #PublicRelations #HIT #Healthcare

About Amendola Communications
Amendola Communications is a full-service, national public relations, social media and marketing content communications firm serving the healthcare, healthcare IT, pharmaceutical, and high-tech industries. AC's award-winning PR pros combine creativity, a strategic approach and tactical excellence to implement targeted programs that contribute to clients' bottom-line success. Their deep industry knowledge and long-standing media, blogger and analyst relationships enable them to position clients as thought leaders and differentiate them from the competition. For more information, contact Jodi Amendola at 480-664-8412 ext. 11, [email protected], visit www.acmarketingpr.com, follow us on Twitter and find us on Facebook.

CONTACT: 
Amendola Communications 
Jan Shulman – [email protected] 
480.664.8412 ext. 12

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SOURCE Amendola Communications