PipelineRx Launches New Name, New Branding and New Website

SAN FRANCISCO, Nov. 30, 2012 /PRNewswire/ -- PipelineRx, formerly known as Pipeline Healthcare Solutions, today announced the launch of its new name, new corporate branding and updated website, www.pipelinerx.com.

(Logo: http://photos.prnewswire.com/prnh/20121130/SF21549LOGO)

Appending the term "Rx" to the original name "Pipeline" clearly communicates two important aspects.  First, perpetuating the name "Pipeline" honors the founders and pharmacists that built the company into the recognized clinical services leader it is today. Second, adding the term "Rx" reaffirms the company's commitment to clinical pharmacy and to providing a continuum of cognitive medication management services.

The updated brand identity incorporating both the new corporate logo coupled with the name PipelineRx reflects the status the company has achieved as a trusted provider of medication verification services to its existing client hospitals. "The purpose of the circled checkmark logo and the checkmark color is to serve as a constant reminder to our internal team and our clients that PipelineRx ensures the safety and efficacy of all of our client patient's medications regardless of their complexity. While under our clinical care, our experienced team of clinical telepharmacists (CTP) will review and verify all medication orders consistent with each of our hospital client's unique clinical policies and procedures," said Bruce Keller, CEO of PipelineRx.

The completely updated website features clearly stated benefits that speak to the hospital's key stakeholders including the hospital executive staff, care providers and directors of pharmacy. The website defines PipelineRx's standard of practice, and elevates the roles of CTPs by sharing clinical experiences that have directly led to saving patients lives and improving medication management procedures.

"For current and new customers, the purpose of the new website is to reach out to senior-level healthcare professionals seeking new, innovative ways to improve not only their bottom-line profitability in the rapidly emerging Accountable Care environment but also enhance their clinical productivity and cost-effectively enable 24/7 pharmacy coverage," said Bruce Keller. "The new site offers all users a convenient way to access and understand our innovative clinical telepharmacy services and our company." PipelineRx will be making additional content available to its stakeholders over the next several months.

About PipelineRx

PipelineRx is a leading national provider of 24/7 in-patient medication management services focused on clinical telepharmacy to acute care hospitals. PipelineRx's cognitive clinical review of all medication orders for all patients regardless of complexity is gaining broad acceptance by ensuring medication efficacy, increasing patient safety and improving clinical outcomes. PipelineRx is privately held and is headquartered in San Francisco, California. For further information about the company, please visit www.pipelinerx.com.

Join us for the 2012 ASHP Midyear Meeting & Exhibition in Las Vegas from December 2-6. You can find PipelineRx at booth #1966 in the exhibit area at the Mandalay Bay Hotel and Casino.

CONTACT: Bruce Keller, info@PipelineRx

SOURCE PipelineRx