Pipit Joins Demandware LINK and Plans to Deliver Pre-Built Integration Between Its PurchLive Social Commerce Solution and Demandware eCommerce

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Jul 13, 2010, 08:25 ET

SANTA MONICA, Calif., July 13/PRNewswire/ -- Pipit Interactive today announced that it has signed a partnership agreement with Demandware, and plans to integrate its PurchLive social commerce solution with the Demandware eCommerce platform. PurchLive will be offered to Demandware clients as part of the Demandware LINK library of pre-built applications. "PurchLive offers an excellent enhancement to our on-demand eCommerce platform and we are pleased to be able to offer it to our clients as a pre-built integration through our LINK program," commented Jamus Driscoll, vice president of marketing at Demandware.

"We are excited to implement PurchLive on the Demandware platform, to make it easy for their clients to power an online shopping experience that's more personalized and relevant. Combining the power of consumer-generated content, real-time community interaction and data-driven merchandising, PurchLive transforms a website into a powerful and profitable consumer-driven online store," observed Pipit CEO Michael Stephens.

About Demandware, Inc.

The trusted, global leader in on-demand eCommerce, Demandware revolutionizes how businesses deliver customized shopping experiences to consumers in the digital world. Only Demandware combines the on-demand eCommerce platform rated #1 by industry analysts, an open ecosystem of partners that extend the value of the platform, and measurable commitment by its employees to enabling client revenue growth. Demandware continually sets industry standards for market innovation and client satisfaction. Demandware clients include industry leaders such as Bare Escentuals, Barneys New York, Columbia Sportswear, Crocs, Frederick's of Hollywood, Hanover Direct, Jones Apparel Group, Lifetime Brands, Michaels Stores, Playmobil and Reitmans. For more information about Demandware, visit http://www.demandware.com, call 888-553-9216 or email [email protected].

About PurchLive

PurchLive allows retailers to bring the proven principles of real-world retailing online, extending the depth and reach of a site and creating a more powerful (and profitable) e-commerce experience. Using PurchLive's powerful interactive environment, shoppers create product collections and share them with their friends and other shoppers - or customer service agents - in real-time or via Facebook, email or IM. Deployed as a hosted service, Pipit uses technology that requires no additional software or hardware. By allowing e-tailers to add a new dimension to a website quickly and easily, PurchLive leverages existing investments and creates a valuable new viral marketing channel. To learn more, visit http://www.purchlive.com.