PIRCH Names Steve Smith President and Chief Executive Officer

COSTA MESA, Calif., July 17, 2018 /PRNewswire/ -- PIRCH, the innovative home retailer that showcases the world's most admired kitchen, bath and outdoor appliances, today announced that Steve Smith has been appointed president and chief executive officer, effective immediately.

With nearly 40 years of management experience and more than 22 years of experience in the kitchen and bath showroom business, Smith brings to PIRCH significant expertise in retail operations, merchandising and marketing at a wide range of companies, from startups to Fortune 500 businesses. He spent almost 10 years as General Manager of Sackett & Peters, a privately held home improvement center, and more than 12 years at The Home Depot where he served as Senior Vice President of Merchandising, leading purchasing, merchandising, advertising and store design for The Home Depot's showroom division. Most recently, he served as general manager at VelaTel Global Communications, where he managed the inventory and developed the telecommunications carrier's retail store network.

"We are thrilled to welcome Steve to PIRCH," said Julian Mack, Chairman of the Board of PIRCH. "Steve brings a depth of knowledge in the decor showroom business that will be invaluable as he helps maintain PIRCH's excellent customer experience in showrooms while driving profitability and success across the company. We are confident that under Steve's leadership, PIRCH will be well positioned to thrive and grow."

"I am excited to join the talented PIRCH team," said Smith. "I am enthusiastic about the opportunities that lie ahead for PIRCH and look forward to working with the talented management team and employees. Together, we will continue on our mission to ensure all guests have an immersive shopping experience and provide our customers with a thoughtfully curated selection of home goods and appliances."

About PIRCH

PIRCH Showrooms promise guests and the design trade an elevated experience that will educate and inform, whether shopping for a single appliance or seeking inspiration for a complete renovation. Their famed "try before you buy" concept is accomplished in working kitchens where a curated selection of the world's best appliances can be tested, and in the "Sanctuary," where customers can try working showerheads and faucets for themselves before purchasing. Highly trained experts are ready to service a project from inception to delivery and installation, providing the industry's leading "peace of mind." PIRCH has showrooms in Costa Mesa, Glendale, Rancho Mirage, and San Diego.

Contact:

Andi Rose / Andrew Squire
Joele Frank, Wilkinson Brimmer Katcher
212-355-4449

SOURCE PIRCH