COSTA MESA, Calif., Jan. 19, 2018 /PRNewswire/ -- PIRCH announced last night a cornerstone of their 2018 strategy: the PIRCH BLACK Trade Loyalty Program. The program is a new component of PIRCH's larger initiative to advance their relationship with members of the architect, builder, contractor and interior design communities. John Mansfield, Senior Director of Retail Operations, elaborated on program highlights: "The goal of our new loyalty program is to provide an exclusive and rewarding experience for our partners in the trade community by combining trade pricing, B2B incentives, an exclusive partner website, and special access to events and spaces in our Showrooms that will only be available to PIRCH BLACK members."
The program was unveiled during a celebration at the PIRCH flagship Costa Mesa Showroom on Thursday, January 18th. Loyal customers, brand partners, and members of the trade community were invited to celebrate the program with a truly Southern California evening of entertainment, including tastings prepared by the PIRCH in-house culinary team, craft cocktails and local music.
PIRCH showrooms promise guests and the design trade an elevated experience that will educate and inform, whether shopping for a single appliance or seeking inspiration for a complete renovation. Stunning, full-size kitchen vignettes allow brands to thoughtfully display their aesthetic, and the "try before you buy" concept is accomplished in working kitchens where a curated selection of the world's best appliances can be tested, and or in the "Sanctuary," where customers can try working showerheads and faucets for themselves before purchasing. Highly trained experts are ready to service a project from inception to delivery and installation, providing the industry's leading "peace of mind." The showroom's unique design features private rooms for designers to host meetings with clients. The extraordinary range of the over 100 brands curated by PIRCH includes BainUltra, Bertazzoni, California Faucets, DXV, Jenn-Air, La Cornue, Gaggenau, Gessi, Graff, Kalamazoo, Kallista, Kohler, Miele, Perlick, Rohl, Sub-Zero, Wolf, Thermador, Watermark, Viking, among hundreds of others. PIRCH has showrooms in Costa Mesa, Glendale, Rancho Mirage, and San Diego.