Pitch'd Launches AI-Visibility Press Release Builder

Pitch'd scores releases against eight signals ChatGPT and other answer engines use to decide what to cite (AEO). A new 14-year study of 758 B2B releases accompanies the launch. Available now at www.pitchdapp.com.

LEXINGTON, Ky., Sept. 9, 2026 /PRNewswire/ -- Pitch'd, a press release builder with a real-time, built-in AI-visibility audit, is now available at www.pitchdapp.com.

The platform scores any release against eight signals that large language models (LLMs), like ChatGPT, Gemini, and Perplexity, use to decide what to cite, and it does so before the release ships, while every sentence can still change.

Pitch'd is built by St. Nick Media Services, a B2B public relations (PR) agency founded in 1998, for PR professionals, agencies, or in-house communications teams that do not carry an enterprise wire contract but still need releases optimized for AI or answer engine search results. A pre-finalize audit runs automatically before any export, grading the release on Specificity, Quotability, Authority, Originality, Citation Potential, Readability, Timeliness, and Entity Disambiguation.

The launch arrives with research that quantifies the problem that Pitch'd addresses. Why ChatGPT Doesn't Cite Your Releases, a 14-year audit of 758 B2B press releases, found that not one cleared the AI wire-ready threshold of 80 out of 100. The share of releases scoring well for AI fell by nearly half as the AI-search era emerged (due to newly required metrics), from 21.5 percent in the pre-AI era to 10.8 percent in the AI era.

"Companies today, especially B2B companies, are spending significant budget dollars on wire service releases they believe will gain them brand recognition, market awareness, and earned media opportunities," said Jennifer Overhulse, founder of Pitch'd and its parent agency, St. Nick Media Services. "The truth is, most editorial work today does not clear the bar when it comes to standards for answer engine optimization (AEO)."

The report also identifies the fastest path to improvement. On releases scored at both draft and final stages, a single editorial pass delivered a median lift of +22 on Timeliness, +22 on Authority, and +14 on Specificity. The gains are available to any communicator willing to apply them. Most releases simply skip the step.

Alongside the paywalled builder, Pitch'd offers five free standalone tools that require no account: Home Plate for boilerplate scoring, The Ump for a newsworthiness check, the Headline Analyzer, the AP-Style Coach, and the Cliché Detector. The Scout, the same scorer used to create the report, is free to try and returns an instant AI-visibility score, plus each release's weakest signal. The full eight-signal breakdown and specific fixes are available inside Pitch'd. Paid plans start at $149 per release.

"Wire services and platforms have started adding AI features, but none have published independent proof that the basic optimization they are offering works," Overhulse said. "Pitch'd can help you make sure your news actually hits."

About Pitch'd
Pitch'd is a press release builder and AI-visibility scoring platform, live at www.pitchdapp.com. Its paywalled builder integrates a pre-finalize audit that scores every release against the same eight signals used in the launch study. Five free standalone tools surround the builder. Pitch'd serves PR professionals, agencies, and in-house communications teams that do not carry enterprise wire contracts but still need AI-optimized releases. Pricing starts at $149 per month. For more information, please visit www.pitchdapp.com.

Jennifer Overhulse, [email protected]

SOURCE Pitch'd