Pittsburgh-based Turnkey IRA Solutions Provider Retools

PITTSBURGH, March 3 /PRNewswire/ -- Pittsburgh-based turnkey IRA solutions provider Inspira has expanded its client-base, enhanced its offerings and retooled its brand.

After focusing its efficient, full-service turnkey IRA solutions on Third Party Administrators and financial advisors for much of its history, Inspira will now be providing its expertise to affinity groups, banks, broker dealers, CPA firms and payroll companies.

"If they have an IRA product currently, we can likely enhance that product and reduce their costs," said Lowell Smith Jr., President and Founder of Inspira.

On top of creating a revenue stream for clients with its automatic rollover product, Inspira's complete turnkey IRA solution gives any company, group or organization all of the benefits of having their own in-house IRA solution without the labor- and cost-intensive requirements associated with such an operation.

Inspira has gone to great lengths to identify the pressure points for each of its five new client bases and formulated specific solutions that alleviate those anxieties.

Clients get to choose from any of four unique branding options, all of which include marketing materials, 7-day-a-week call center assistance and helpful account opening and support tools. End users also get 24/7 access to their company's personalized Web site or through Inspira's house brand, TotalIRA.com.

The branding options include a base option that contains fundamental content and is maintained by Inspira (TotalIRA.com); a private label option that gives the client limited control over their site's look-and-feel, funding line-up and fee schedule; a private label plus option that offers more private-label branding opportunities and also includes control over content; and a fully customized option with a Web page that can be developed entirely by Inspira or in conjunction with a client.  This fully customized option can also be equipped with the company's own personalized domain name, logo and color scheme, and clients have autonomy over fund line-ups and fee schedules.

"We've left no stone unturned," said Smith Jr. "I really believe that we've got the perfect solution for any business or organization that either already has an IRA solution or would like to offer another retirement option to its clients."

Inspira has also improved its small business offerings in preparation for the government-mandated payroll deduction IRA program that is currently working its way through the legislative process. The mandate would force businesses with 10 or more employees that are not currently offering retirement benefits to start doing so through a payroll deduction IRA program. With its reputation as a cost-eliminating alternative to running an in-house IRA program, Inspira is an attractive option for small and medium businesses.

"Another key element in our arsenal is a superior small business offering, which is valuable to CPA firms as well as payroll companies, because they have a number of small employer clients that do not want to take on the expense of adopting a full blown retirement plan," added Smith Jr. "We provide them with a logistically sound way of offering them those benefits thereby enhancing value to their customers."

The newly launched Web site, InspiraFS.com, has specific pages geared toward each of the five new targets which highlight the benefits of utilizing Inspira's services to their organization. The resource library features a comprehensive IRA dictionary that makes financial vocabulary accessible to people outside of the realm, and also provides a catalogue of helpful links to articles with IRA advice, important IRA news and Smith's blog entries.

Upon entering the site, a short video gives visitors a look at the recent explosion and subsequent potential of the IRA market, while a second, slightly longer video delves further into how Inspira's solutions function. Potential clients get a glimpse of how their Web page would appear, go through a step-by-step demonstration of Inspira's fast and easy account sign-up process and see first-hand the security measures involved with the eSignature program.

"I love the new site," said Smith Jr. "Particularly, I like that it provides more information on what we do and even has a demonstration of the process, what our Web presence looks like and how our electronic signature works."

Inspira was founded in 2002 by Smith Jr., who has 27 years of experience in the retirement and financial services industry, including nine years with the United States Department of Labor. Smith Jr. was also a primary architect in the development and implementation of retirement start-up Invesmart, Inc. (Now The Standard).  Inspira is a subsidiary of Pittsburgh-based venture capital firm ABG Capital.

SOURCE Inspira