Pittsburgh Penguins Score on Marketing Power Play With Vibes Media

CHICAGO, Sept. 21 /PRNewswire/ -- Vibes Media, the mobile marketing leader since 1998, announced today the results of a successful mobile marketing initiative with the Pittsburgh Penguins. The Pittsburgh Penguins began working with Vibes Media three years ago to engage and activate its fan base with a wide range of mobile tactics, including a text alert program called the Pens Mobile Club, designed to increase brand awareness through an innovative and interactive approach to marketing.

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"We wanted to create a new, engaging way to interact with our fans and knew that mobile marketing was the perfect avenue to achieve this," said Jeremy Zimmer, director of new media for the Pittsburgh Penguins. "We selected Vibes because of its experience and approach to mobile marketing. We saw enormous and measurable success with our programs, in terms of participation, engagement and subscriber growth to the Pens Mobile Club."

The Penguins created a complete mobile experience, which included a number of mobile initiatives such as Text-2-Screen programs and Text-2-Win sweepstakes to entice and reward their fans. This robust interactive communication has led to significant growth of the Pens Mobile Club, which increased its subscription rate from 14,000 subscribers to more than 70,000 in the three years Vibes has worked with the team. Pens Mobile Club members receive relevant Pittsburgh Penguins news, recaps and special offers directly on their mobile phones. This mobile marketing approach creates a steady, consistent dialogue with fans, keeping them engaged and informed even during the off-season.

The Penguins also recently developed an extremely successful SMS campaign in partnership with Delta Airlines. Those who entered the contest were eligible to win two Delta Airlines tickets from Pittsburgh to Paris. The campaign was promoted in-venue, online and via radio spots, and the results were staggering. In just two weeks, the team received more than 63,000 total entries (34,000 unique), of which more than 3,000 opted into the Pens Mobile Club.  

"The Penguins organization wanted to do something truly different and recognized the value of mobile marketing to enhance fan experience and reach a relevant, targeted audience at each home game," said Alex Campbell, Vibes' co-founder and CEO. "Mobile has exploded as a means for engaging with consumers. For the Penguins, they saw it as an extremely effective way to reach consumers, but more importantly, to create consistent and ongoing lines of communication with fans."

About Vibes

As one of North America's largest mobile marketing companies, Vibes delivers hundreds of millions of mobile messages for a wide range of clients in the marketer and publisher categories. Vibes offers a combination of technology, connectivity, strategy and account services that helps marketers create highly relevant, timely and targeted mobile marketing programs and provides publishers with the ability to effectively extend their assets to the mobile device. Incorporated in 1998, Vibes has been recognized as one of the most innovative and fastest growing companies by the Inc 500, Deloitte, MMA, CTIA, Crain's, Promo, and the Chicago Innovation Awards. The company's clients include Verizon Wireless, Best Buy, AT&T, Sprint, MillerCoors, T-Mobile, Accuweather, Tribune, Gannett, Emmis Communications, CBS Radio, Gray Television, BET, MTV, Madison Square Garden, Research In Motion, Entercom Communications, and dozens of NBA, NFL, NHL and MLB teams. To learn more about Vibes, visit www.vibes.com.

SOURCE Vibes Media