Pivot Gives Brand Marketers a Plan for Engaging With Today's Young Consumer

NEW YORK, Sept. 27 /PRNewswire/ -- The Pivot Conference today announced its full program and speaker line-up for its October 17-19, 2010 conference taking place at the Crowne Plaza in New York. More than 50 speakers and over 20 sponsors will help brand marketers map a better strategy for engagement with one of the largest, most influential consumer groups today. The full program can be found at http://www.pivotcon.com.

"Young people have always been different from older people. What's new is that Gen Y differs from what other generations were like at the same age," says speaker Carol Phillips of Brand Amplitude. "Marketers are realizing they can no longer rely on what's worked before, because millennials represent the first wave of digitally empowered consumers."

The Pivot program is designed to emulate the social conversations that occur every day in the consumer marketplace among 18-34 year-old consumers. Brand marketers attending Pivot, each with over $1 million in annual marketing budget, will gain a better context from which to create a strategy of engagement with this emerging, elusive buyer.  

"Gen Y thinks, relates and buys very differently than older generations, and there is no future for brands that don't understand the unique psychology of this generation," says Kit Yarrow, consumer psychologist and author of GenBuY. "I'm eagerly anticipating this conference with its great format and outstanding line-up of speakers."

Over 500 attendees, as well as journalists from dozens of top media outlets, are expected to attend Pivot Conference which will take place over three days. The conference will also feature an exclusive performance by The Wonder Girls - one of the first Asian pop bands to hit the Billboard Hot 100 in 30 years. For more information or to register, visit www.pivotcon.com.

About the Pivot Conference

The Pivot Conference, taking place October 17 – 20 in New York, is a new kind of marketing conference singularly focused on the 18-34 year-old demographic: their attitudes, technologies and preferences. Pivot is the first and only conference where brand marketers can go to gain essential confidence in their power to inhabit the culture, conventions and conversations of today's young consumers. Major sponsors of Pivot include Geeknet, Glam Media, Ooyala, SAY Media, WordPress.com VIP, Yahoo!, Go800, Looppa, BzzAgent.

SOURCE Pivot Conference