Pivotal Payments and Womply Partner to Offer Analytics and Loyalty Solutions for Small Businesses

Oct 07, 2013, 11:33 ET from Pivotal Payments

New partnership helps businesses get to better know their customers

MELVILLE, NY, Oct. 7, 2013 /PRNewswire/ - Pivotal Payments, a leading North American merchant services provider, announces a new partnership today with Womply, an innovator in data analytics focused on building powerful products for merchants. Womply's Insights product provides an easy to understand and actionable dashboard that enables merchants to monitor important business metrics and strengthen relationships with their customers.

Pivotal Payments will provide new and existing clients with Pivotal Merchant Insights to access key performance indicators using an easy to understand grading scale. One simple dashboard displays analytics on revenue, transactions, social media and online reputation. Customers can see how they compare to similar businesses in their geographic area, allowing them to make informed decisions about how to improve their business operations.

Pivotal Merchant Insights will provide data on:

  • Revenue and transactions: Track credit and debit card revenue, transactions and average purchase data to easily and confidently make informed decisions about marketing campaigns, promotions and pricing.

  • Online reputation: Track online ratings and reviews from top sites used to discover businesses where consumers publicly share their experiences.

  • Social media activity: Track likes, followers, mentions, retweets, posts and comments all in one place.

  • Compare to other businesses: Compare data aggregated across millions of businesses to track and measure performance in relation to comparable businesses in the same geographic area.

"We're constantly looking for new and innovative services that help make a positive material impact to our clients' bottom line," said Philip Fayer, president and chief executive officer of Pivotal Payments. "Womply's services will help our clients retain their current customers and leverage existing relationships."

Businesses interested in identifying, engaging and rewarding their best customers will have the option to upgrade to a premium Womply service called Loyalty Cloud. This upgrade offers merchants a revolutionary way to discover who their best customers are, rank them based on how much they spend and reward them for their patronage.

Womply developed Insights and Loyalty Cloud to help merchants better understand their business and customers with no change in day-to-day operations.  "We put merchants first," says Toby Scammell, co-founder and CEO of Womply. "Our goal is to provide merchants with powerful analytics and solutions to help them improve their business. We are excited about our partnership with Pivotal and look forward to rolling out our technology to their merchants."

About Womply
Womply is headquartered in San Francisco, California and operates throughout North America.  Womply has been featured in Forbes, Inc., Fast Company and The Washington Post.

Womply helps merchant-focused companies and organizations acquire, retain, and monetize merchants. Womply enables partners to deliver immediate value to their existing customers without any new hardware, software installations, or change in daily operations. To learn more, visit http://www.womply.com or email info@womply.com

About Pivotal Payments
Innovative, reliable and affordable, Pivotal Payments is a leading provider and processor of merchant services throughout North America. Pivotal Payments provides to both online and point of sale merchants a variety of services such as debit and credit card processing, electronic check conversion, merchant cash advance programs, loyalty/gift card programs and terminal management solutions. The company provides these services to small and mid-sized retail businesses, mail order/telephone order merchants, e-commerce, chain stores, franchises, restaurants and dealerships. Processing over US $10 billion in annual transactions, Pivotal Payments serves more than 60,000 customers. To learn more, visit http://www.pivotalpayments.com

SOURCE Pivotal Payments