NEW YORK, Aug. 26, 2015 /PRNewswire/ -- PlaceIQ, the company building a new model of consumer behavior by connecting physical and digital activities across time, space, and mobile devices, today announced Enterprise Place Visit Rate (PVR®), a new offering that empowers all companies with the ability to accurately quantify real-world visitation across all media buys. Enterprise PVR is the first in a series of enterprise products for PlaceIQ and built on the PVR metric, which was the first attribution metric of its kind to market, in 2012.
Today's announcement marks the first time PlaceIQ has given universal access to the metric for third parties—brands, agencies, publishers, DSPs and more—empowering them to optimize ad network buys, targeting tactics, measure ROI and inform decisions across multiple marketing touchpoints.
"PlaceIQ is at the forefront of unlocking a new form of value to agencies and brands through a completely new method of consumer understanding," said Duncan McCall, co-founder and CEO of PlaceIQ. "We're delivering something powerful for them—the ability to understand how advertising influences the real world, which is a valuable commodity for proving ROI, especially in multi-channel strategies. Today's announcement is about putting the same accurate measurement capability into the hands of brands and agencies, so they can use PVR in tandem with any targeting tactic they choose. It unlocks a completely new way to inform marketing decisions outside of media, using location as the lens into consumer behavior."
Enterprise PVR is an industry-first, patent pending technology that provides all brands and agencies with real-world attribution bred of observed device movement, at scale and with unprecedented precision. PVR, a metric invented by PlaceIQ in 2012 and winner of the Oracle Data Cloud Activate Award, has already delivered benefits and insights to hundreds of brands across retail, automotive, CPG, dining and more, via PlaceIQ-owned media campaigns. Enterprise PVR now empowers these entities and more to seamlessly implement PVR into their own media and marketing channels in a third-party capacity for accurate measurement. The offering marks the beginning of PlaceIQ's enterprise product offering rollout, which will continue into 2015 and beyond.
PlaceIQ's patented location analytics platform provides insight on thousands of audience behaviors through the lens of location, including TV viewership, product purchases, dining, travel, recreation and more. This privacy-friendly solution utilizes opt-in technology, observing 100 million unique mobile users and over 10 billion location-enabled data points every day. All data is passively collected and does not depend on incentivized audiences, surveys, or the ability to match to a panel. This new offering allows brands to utilize this data to measure how marketing decisions directly impact real world behaviors and visitation.
"Ultimately, brands and agencies that are showcasing advertising ROI have a strategic advantage. Accurate measurement is a key component to achieving this and a first step to optimizing marketing decisions beyond media," continued McCall.
For more information about PlaceIQ or to learn about implementing Enterprise PVR, please visit: http://placeiq.com/products/enterprise-pvr.
For brands seeking to understand consumer behavior, PlaceIQ connects physical and digital activities across time, space, and mobile devices to uncover opportunities to learn and connect with audiences. PlaceIQ is a powerful, location-based audience and insights platform that organizes a wide variety of consumer activity data around a precise, location-base map at massive scale. PlaceIQ uses its detailed understanding of location and consumer activity to reach a targeted audience, and also to derive powerful insights about consumer behavior to inform market and business strategies for national brands. The company is headquartered in New York City and has offices in Palo Alto, Chicago and Detroit. For more information, visit www.placeiq.com. Follow us on Twitter @PlaceIQ and like us on Facebook: PlaceIQ.